Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. To help make sense of it all, a while back I queried several executives from PR software companies.

Software 130

Software Technology Creativity Crisis Management 130

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). For example, very few media monitoring tools are capable of finding backlinks.

Software 175

Software SEO Company Tools 175

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here.

Software 101

Software Analysis Data Tools 101

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Below is an example of an online newsroom.

Software 113

Software Tools Publicity System 113

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. Learn more: Bulldog Reporter , press release , report registration page ($$$). Here we go…. 2) Cision grows revenue and net income.

Software 100

Software Reddit Marketing Survey 100

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

DECEMBER 19, 2023

For example, on the first Tuesday of every month, I write a summary of all the news from the last 30 days coming out of the PR software vendors ( aka PR tech sum ). Press releases, abstracts and pitches – in that order “The content journalists are most likely to use media releases (59%),” according to Burrelles.

B2B 105

B2B Survey Pitching Software 105

Presspage

FEBRUARY 8, 2024

As every modern investor will consider these aspects in their decision-making, IROs should leverage ESG as a strategic tool by mentioning insights into their investor-facing pages and news releases. Aside from this achievement, the release also explained the company’s ESG focus and its Climate Action Plan.

Report 109

Report Government Financial Trends 109

Flack's Revenge

SEPTEMBER 1, 2021

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Is the Press Release Truly Dead? piece because I had heard from a colleague that her journalist friend said the press release is dead. I WILL, GODDAMNIT!!!!!!

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? It’s added influencer marketing, media monitoring and press release distribution capabilities through partnerships.

Employee 133

Employee Software Survey Tools 133

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. There’s another factor at play here too – and that’s the track record of M&A in PR software. The World’s First-Ever NFT Press Release.

Software 85

Software Internal International Pitching 85

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly.

Analytics 170

Analytics Tools Social Media Trends 170

PR Fuel

OCTOBER 23, 2020

This is why most businesses use the best press release distribution service they can find. You should note a press release distribution service may not always guarantee media coverage. It will, however, get your press release to your target audience. What Is a Press Release Distribution Service?

Software 105

Software Engineering Writing Video 105

PR Fuel

SEPTEMBER 2, 2021

Have you considered the importance of press releases to your marketing strategy? A press release is a written or recorded piece of communication sent to media outlets covering important news about your company. If you’re considering using press releases, hire the best press release service.

Software 92

Software Measurement Reputation Meeting 92

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Fake press releases on major wires. Bloomberg noted this is the second fake release in as many months.

Software 92

Software Banking Technology Data 92

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. LexisNexis launches press release service.

Software 85

Software Case Study Pitching Technology 85

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications. As a result, more and more companies are distributing ESG and sustainability news in press releases.

Writing 52

Writing Energy Training Education 52

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. The Benefits to a Great Press Release. Press Still Matters. How to Distribute Your Press Release.

How To 98

How To Newspapers Analytics SEO 98

Presspage

JANUARY 23, 2024

By leveraging social media, press releases, webinars, conferences, events, and newsletters, for example, they can broaden their reach and engagement with diverse investor groups. Traditional press releases remain an effective medium in the communication toolbox.

Communications 78

Communications Infographics Financial Storytelling 78

Presspage

MARCH 31, 2023

Social listening, webcare, customer care, and incoming press requests are significant indications. For example, the following questions popped up. This message was spread via corporate channels, but a press release available to the media significantly impacted the spread of this message. You better be ready for this.

Crisis 78

Crisis Travel Software Data 78

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly.

Technology 167

Technology Publicity Software Pitching 167

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Linda shared the example of Muck Rack’s new PressPal.ai Linda shared the example of Muck Rack’s new PressPal.ai

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

AUGUST 8, 2017

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. It’ll give you this information on an individual contact basis, by campaign, or in aggregate, say for example, over the last 30, 60 or 90 days. 3 Strategic Ways to use Press Releases for Meaningful Influence.

Software 69

Software Tools Pitching Media Relations 69

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language. And when it comes to press releases or other material published or distributed through wire services, natural language is best. PR writing needs to be high-impact, but not overblown.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. SPJ and ICFJ will also use our relationship management software to manage relationships with their members.”. This was true of every industry, except PR technology. Register here.

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? This could include sending press releases, organizing press conferences, or arranging interviews. This is a pretty solid answer.

Interviews 98

Interviews Publicity Technology Social Media 98

Buzzstream

DECEMBER 13, 2023

For added exposure, Cision also has its proprietary press release service, PR Newswire. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Their tools can do everything from finding media contacts to creating press releases to media monitoring.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

For added exposure, Cision also has its proprietary press release service, PR Newswire. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts. Their tools can do everything from finding media contacts to creating press releases to media monitoring.

Digital PR 62

Digital PR Tools Google Pitching 62

Presspage

JUNE 29, 2022

Which is why so many PR professionals try to build a solution from scratch, devoting IT and PR resources to creating custom software in-house. Your own private space for your all diverse PR workflows, perfectly matched to your requirements … with someone else doing the heavy lifting of software dev. So what’s the answer?

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

Which is why so many PR professionals try to build a solution from scratch, devoting IT and PR resources to creating custom software in-house. Your own private space for your all diverse PR workflows, perfectly matched to your requirements … with someone else doing the heavy lifting of software dev. So what’s the answer?

Software 78

Software Corporate System Data 78

Cision

JULY 9, 2015

Press release distribution companies are getting pickier and pickier about what they will approve in terms of press release topics and verbiage. To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines.

Guidelines 120

Guidelines Software Creativity Pitching 120

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Say for example your company always exhibits at a major B2B services conference in May.

How To 0

How To Content Marketing Conference Analytics 0

ImPRessions - Crenshaw Communications

APRIL 18, 2019

It may seem a small thing, but it pays to be stingy – or at least strategic – with newswire distribution of press releases. It may seem a small thing, but it pays to be stingy – or at least strategic – with newswire distribution of press releases. Be strategic with newswire distribution.

Infographics 149

Infographics Retail Resources Employee 149

ISEBOX

SEPTEMBER 8, 2016

And, typically, you need a particular software that enables you to track this activity (ISEBOX uses HubSpot , others being Marketo and InfusionSoft which you may recognize). Some examples: A company merging with another – boring. releases memes of cartoon fruits looking like Kim K. Not story centric. You make the content.

Infographics 105

Infographics Software Video Employee 105

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Doctor Spin

DECEMBER 21, 2023

A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. I would also advise against handing out USB drives (memory sticks) at press conferences and events. How do you prepare a media kit? What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. Once you have an infographic it’s highly recommended to accompany in your wire release. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235