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What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Adapting to a Data-Driven PR World

Cision

Sorting through the data manually would be a nightmare. Integrated, holistic tools, such as Cision’s software , can gather and slice and dice data across platforms and mediums as well as by campaign. Finding a solution that fits your needs is critical in making sure you’re identifying and analyzing the right data.

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Embracing the Data-Driven PR Future (And Math)

Shift Communications

With software to help, it may not be as painful as you think. The post Embracing the Data-Driven PR Future (And Math) appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data-Driven PR communications marketing math Research statistics' Chel Wolverton.

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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

A programmer fluent in Node.js, Shiny, or other interactive visualization tools then takes the data and transforms it into interactive magic. Make no mistake: interactive infographic creation is essentially software development. Once the final product is tested and released, PR professionals can begin pitching it. Christopher S.

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New SHIFT Webinar: Getting Started with Google Data Studio™

Shift Communications

It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works, and how to build your first dashboard in our new, free on-demand webinar. What is Data Studio? What Will You Learn?

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How to measure the quality of your audience

Shift Communications

I’ve downloaded my list, randomized it in spreadsheet software, and then sampled the first 50 or so people: Here, I’m at roughly a 40% on-target audience. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Vice President, Marketing Technology.

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How to Research Industry Trends Hassle-Free

Shift Communications

While specific hashtags can be searched or “followed” within the platform, it’s difficult to capture top trending hashtags without buying into certain third-party tracking software. Don’t just perform traditional PR, use data-driven PR ! Even with the aforementioned access, there is limited visibility. Lisa Zanchi.

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