ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

Media 296

Media Local Product Launch Newspapers 296

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete. But a press release is only as good as its distribution. But are they really? They’re here to stay.

SEO 279

SEO Print Financial Product Launch 279

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. Let’s take a brand that sells sustainable clothing as an example.

Trends 78

Trends Product Launch Ethics Travel 78

Beyond PR

MARCH 8, 2017

For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. There are advantages and disadvantages for releasing your new product announcement before, during and after the show. Before the show. During the show. The Downside?

Trade Shows 66

Trade Shows Product Launch How To Conference 66

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website.

How To 259

How To Social Media Product Launch Construction 259

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Often the responses can be packaged into a press release or news nuggets for sharing with key media. Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

Doctor Spin

DECEMBER 21, 2023

A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Corporational Determinism—The New Paradigm for Product Launching. How do you prepare a media kit? Why make a media kit? What is an EPK?

Media 52

Media Wikipedia Product Launch Journalism 52

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

SEPTEMBER 25, 2023

Don’t send them random emails My freelancing counterparts regularly tweet funny examples of random emails they get sent from communications pros. Product launches are sent to a columnist, or New Year health detox listicles land in the inbox of a personal finance writer. Most of the time they’re funny, sometimes a bit annoying).

Product Launch 100

Product Launch Pitching Meeting Corporate 100

PR Fuel

AUGUST 27, 2020

A successful public relations campaign often begins with a press release. So, what are the types of press releases? Event Press Release. As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. A word of caution here.

Nonprofit 92

Nonprofit Local Writing Examples 92

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. For example, your brand can create a positive image by allowing your representative to become a speaker at an event. And video content can be the primary tool to support those efforts. #5.

Video 108

Video Marketing SEO Social Media 108

PR Fuel

SEPTEMBER 16, 2020

Your website is a perfect example of owned media. Examples of earned media include newspapers, TV news, magazines, and digital publications. You earn it with your company’s activities, product launches, events, and updates. The most common way to reach journalists is through a press release.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. For example, if your audience comprises college students, use a persona that speaks directly to them. Draft an Eye-catching Press Release. You can count on them when connecting with your target audience.

Creativity 106

Creativity Data Measurement Product Launch 106

PR Fuel

MAY 24, 2022

Are press releases even relevant anymore? Despite the pandemic negatively affecting most business growth over the past couple of years, the press release industry has remained steady. Press releases are an easy way for businesses to get their stories out to the world. The answer is yes! Use Simple Language.

Writing 72

Writing Product Launch Infographics Pitching 72

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. A press release is a short statement that has a lot to say about your brand. It can discuss a product launch or a business merger. Writing a press release is an invaluable skill you’ll need for your business.

Writing 59

Writing Product Launch Examples Consumer 59

Sword and the Script

JUNE 13, 2023

The full list tallied up like this: 38% said keeping up amid downsizing and reduced resources; 22% said balancing reporting on important topics against pressure to drive business; 13% said battling misinformation; 11% said other; and 10% said politicization of the press as individuals. Adapting to changing audience interests.”

Journalism 126

Journalism Media Relations Report Survey 126

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Depending on the nature of the announcement, an exclusive may be offered to tier-one press such as WSJ, Bloomberg, Reuters, or Forbes, etc. For example, news around Apple launching a new iPhone or Tesla bringing on a new CEO will typically drive widespread coverage across all types of media. . Why PRs should consider embargos.

Pitching 177

Pitching B2B Product Launch Report 177

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. There are huge tech launches, social movements, and hard news stories breaking every day. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Onclusive

JULY 27, 2023

For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers.

Tools 354

Tools Internal International Resources 354

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. However, to get this information out there, you need a good press release headline. What About Keywords?

Writing 87

Writing Small Business SEO Local 87

Cision

JUNE 29, 2016

Every day, millions of posts, articles and releases are published which hold insights that your brand can leverage. Identify the communication channels they use, follow their campaigns and read their press releases. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce.

Brand 174

Brand Branding Product Launch Strategy 174

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PR Fuel

FEBRUARY 4, 2022

Perhaps it’s a new flavor for a signature soft beverage or the long-awaited release of an expensive phone that has customers waiting in line for hours. So here is our essential guide to using online press releases. What is a Press Release? But you can increase your chances with a good PR release.

SEO 52

SEO Viral Advertising Advertising 52

PR Fuel

DECEMBER 2, 2020

So you’ve written a press release to highlight your company’s latest achievements? Finding press release distribution is a great challenge for many businesses. This leads to press releases remaining undistributed, with achievements and milestones going unnoticed. Publish It Yourself.

Pitching 67

Pitching Writing Product Launch Blogging 67

PR Fuel

MAY 17, 2022

If you want to set your business up for success, you need to learn how to write a press release. Press releases will help you generate brand awareness and website traffic. Not sure how to write a release? Here are the essential elements of a press release you’ll need to include in your draft.

Writing 52

Writing Small Business Product Launch Engineering 52

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

OCTOBER 19, 2021

Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. How do you write a great press release?

Writing 52

Writing Product Launch Storytelling Pitching 52

PR Fuel

JANUARY 24, 2021

Is hiring a press release writer worth every cent? There are a lot of online guides that can help you write a press release yourself. There are a lot of cogs underneath that ensure a successful press release. Identify Press Release Goals. Are you introducing a new product or service?

SEO 68

SEO Writing Engineering Product Launch 68

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Announce all news with a press release. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. This is one of those rules that begs to be broken.

Skype 136

Skype Conference Agency Product Launch 136

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. Write Your Press Release in the Right Format.

Writing 60

Writing SEO Google Local 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Our client Uberall is a good example. For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Media love data.

B2B 147

B2B Data Retail Survey 147

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. However, as well as issuing standard releases (e.g. product launches, company news, events, etc.) Here we’ll be running through some of the key considerations to keep in mind that can allow us to keep a proactive press office for any client.

How To 62

How To B2C Trends B2B 62

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. It’s the perfect example of how different mediums converge. Here are some PR lessons we gleaned from some of our favorite Instagrammers.

Instagram 159

Instagram Reddit Transportation Creativity 159

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? This could include sending press releases, organizing press conferences, or arranging interviews. This is a pretty solid answer.

Interviews 98

Interviews Publicity Technology Social Media 98

ReimaginePR

JUNE 27, 2016

Your content must provide some sort of value to your potential customer—through email courses, e-guides, or opt-ins for example—before they’ll even consider becoming an actual customer (i.e. Press Releases Are Old News. Yes, people still use press releases. High-resolution pictures of your products and key people.

Reputation 120

Reputation Brand Branding Product Launch 120