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Implementing a comprehensive content distribution plan

Onclusive

These brands typically maintain a robust newsroom, leverage their social media assets to the fullest, and optimize their strategy by tapping into attribution insights. Your web pages also need to be properly optimized to be easily found online, and to efficiently convert views and clicks to actions and revenue.

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No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Flack's Revenge

First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. Is the Press Release Truly Dead? piece because I had heard from a colleague that her journalist friend said the press release is dead. I WILL, GODDAMNIT!!!!!!

Writing 177
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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 146
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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

Quality referral traffic from press releases. While referral traffic from online press releases accounts for just.12% The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. Online newsrooms are highly visited.

Study 139
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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 115
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PR Tech Briefing: Prezly is CRM for PR that’s Built on an Online Newsroom

Sword and the Script

Prezly saw that the “press release format was broken” and it got started building online newsrooms. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. 2) The Prezly online newsroom. 3) Prezly distribution.

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Press Releases aren’t Dead but Maybe Press Release Distribution Is

Sword and the Script

A couple weeks ago a client was locked out of their press release service. The release was published on the company’s online newsroom without the paid distribution. Yet, that coverage was earned without paid press release distribution provided by a vendor. You Release Has Been Featured!