ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

AUGUST 31, 2017

Here are some notable trends present throughout the show: Quinoa in skincare. The post PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. So, it looks like we’re all going to have to sharpen our virtual event producing, presenting, and attendance skills for the foreseeable future.

Conference 310

Conference Trade Shows Technology Video 310

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

Bianchi Biz Blog

APRIL 3, 2024

And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Utilizing trade shows as a platform for big company announcements has many benefits.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility. It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting.

Conference 284

Conference How To Trade Shows Leadership 284

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. They can also present valuable networking opportunities. Present the best face of the company.

B2B 178

B2B Trade Shows Leadership Conference 178

The Hoyt Organization

SEPTEMBER 21, 2023

In order to meet the deadline for the trade show, the brochure was prepared with the logo areas as blank spots, which were filled in at the last minute, thereby allowing creative to move ahead. Within the first three months of the launch, more than $5 million in potential transactions were presented for consideration.

Real Estate 52

Real Estate Company Trade Shows Conference 52

ImPRessions - Crenshaw Communications

MARCH 27, 2018

attend conventions, conferences, and trade shows each year. If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. Look into colleges, not-for-profits and community organizations to start.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

Trade Shows 209

Trade Shows How To Conference Examples 209

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. Exhibitors have become more selective in their trade and marketing spending, realizing that passive strategies are no longer effective.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

5W PR

FEBRUARY 22, 2023

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations.

Strategy 88

Strategy Product Launch Brand Branding 88

Landis PR

FEBRUARY 7, 2022

Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. Moving forward, we have to think about bringing the show floor experience to important contacts that don’t attend (for whatever reason, hopefully, not a global pandemic). Lots of swag?

B2B 52

B2B Communications Trade Shows YouTube 52

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Videos can be done in any number of ways, from you appearing in the video yourself, hiring actors or creating slideshow type presentations.

Strategy 133

Strategy Marketing Trade Shows Video 133

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Sword and the Script

JANUARY 24, 2023

Examples: website, blog, resource page, content hub, newsletter Benefits: You have complete control over the content including the quality, timing, context, and presentation. Buy reprints and hand them out at a trade show. Drawbacks: It’s a grind to produce content worth consuming consistently – and consistency is a requirement.

Media 103

Media Advertising Advertising Print 103

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Utilizing trade shows as a platform for big company announcements has many benefits.

Company 68

Company Trade Shows How To Product Launch 68

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Preview any presentations your business is providing at the conference. Give our services a try.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 98

Case Study B2B Study Marketing 98

PR 20/20

JUNE 22, 2022

Sales teams can also add content like presentations, important social share threads, and videos to their dashboards. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot. This enables teams to truly customize their portal to fit their needs.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. When it comes to amplifying your trade show presence, an online press kit is one of the best ways to house your content riches , and a multichannel marketing strategy will provide your audience with plenty of paths to this jackpot.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Sword and the Script

JUNE 8, 2021

Incorporate video as part of the webinar presentation. Video is a good way to augment any presentation. Present live and offer a recording on-demand later. Resource lists (70%) and surveys (43%) were the most popular engagement tools. click image for higher resolution ). Webinars produce quality leads.

Survey 93

Survey B2B Report Video 93

The Hoffman Agency

MARCH 22, 2019

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

MAY 16, 2020

The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> And that’s the theme for this week’s Unscripted Marketing Links [UML]. >>> More than a proactive PR partner: an extension of your team. Try our services. Give our services a try.

Survey 170

Survey Media Relations Pitching Media 170

5W PR

MARCH 28, 2018

Both buyers and media brought children to the show, as trade shows are starting to reposition themselves as more accessible to consumers through family-friendly experiences. were present to continue this trend. Trends to Watch in 2018. Coco-Cola Co. and Campbell Soup Co. Gluten-Free and Mainstream Health Products.

Retail 60

Retail Trade Shows Consumer Trends 60

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

The Hoffman Agency

MAY 23, 2018

That was what THAIFEX-World of Food Asia 2017 rode on, and presented itself to the world as the gateway to the thriving ASEAN region, in which the F&B industry is nowhere near slowing down. While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release?

Trade Shows 28

Trade Shows Conference Industry Internal 28

Bianchi Biz Blog

JANUARY 21, 2021

Other possibilities for the virtual platform include interactive formats, such as virtual presentations, conferences, tech days or any other form of exchanges with customers and business partners. On a display board, the guest can see key topics, which can be a mix of downloadable product information, videos and 3D models. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. This was more apparent than ever when looking at the roster of brands presenting at IBE.

Trends 94

Trends Trade Shows Community Instagram 94

Solo PR Pro

NOVEMBER 6, 2018

You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Ask about any upcoming news, or announcements that may have been in the works before you came on board. This includes staffing changes, product launches, expansions, partnerships and more. Meeting schedule.

How To 49

How To Trade Shows Meeting Product Launch 49

Flack's Revenge

JUNE 2, 2015

While I would have much preferred to write this with his name and full cooperation, better to share the information as an anonymous confessional than not at all; it is just too important to hold onto, and was presented in a public forum, so it is fair game, in my opinion). Why care about analysts – and Gartner? They are extremely influential.

Enterprise 120

Enterprise Trade Shows Radio Writing 120

Polaris

AUGUST 28, 2014

But for your presentation, pick just one of these topics, drill down even further and speak only about that one subject. Then spend some time researching industry events, such as trade shows and conferences, where you’re likely to find them. Who do you want to do business with? And where are you likely to find them?

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100