ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The Mobile Surge Means New PR Opportunities We’re in the age of mobile dominance, and it’s affecting the way consumers absorb content. For PR teams, this means a whole new playground for getting the word out. When strategizing PR placements, it’s essential to prioritize platforms with robust mobile interfaces.

Mobile 334

Mobile Advertising Advertising Trends 334

Ronn Torossian

NOVEMBER 11, 2021

While it might be obvious for some, others may not be aware that developing a strategy is impossible without the company understanding what it’s trying to achieve. If the company has made the decision that it needs to develop a digital PR strategy, chances are that all of the objectives have already been detailed.

Digital PR 378

Digital PR Strategy Company Agency 378

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. This goes beyond mere reach or impressions.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning. This goes beyond mere reach or impressions.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Support your strategy with automated reporting. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. Stronger campaign performance, a competitive edge, and increased brand health to name a few. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests.

Trends 195

Trends Marketing Analysis Leadership 195

Agility PR Solutions

JANUARY 31, 2024

Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. Successful businesses are increasingly looking to internal marketing, in other words, marketing campaigns aimed at a business’s own employees.

Internal 174

Internal International Marketing Employee 174

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Don’t leave the evaluation until the end of a PR campaign.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Agility PR Solutions

MARCH 20, 2024

Storytelling in campaigns is a pivotal strategy that transcends facts and figures. The art of storytelling in PR is not just about telling tales but about forging genuine connections with your audience, making your messages more relatable and impactful.

Storytelling 123

Storytelling Strategy Publicity 123

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Our CEO, Dorothy, has written about the need for PR to embrace ChatGPT.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

ImPRessions - Crenshaw Communications

JULY 1, 2021

Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. Is independence a meaningful benefit or just so much PR? What does independence mean in PR? But what does the label really mean?

Agency 421

Agency Creativity Advertising Advertising 421

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Onclusive

JANUARY 25, 2024

In the dynamic world of PR, comms, and marketing, staying ahead of the competition is key. With this, you can begin planning future campaigns that tackle these strengths and weakness head on – either by adapting messaging or moving up a product announcement etc. And you don’t just have to take our work for it.

Analysis 195

Analysis Media Trends Data 195

Ronn Torossian

MARCH 8, 2022

Creating efficient marketing and PR campaigns are the cornerstones of the success of a business. Unfortunately, companies that are just starting out in their industries don’t generally have the big budgets to make notable investments in marketing and PR strategies.

Strategy 195

Strategy Industry Marketing Company 195

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. From strategic thinking to adaptability, there are several key skills that set exceptional PR practitioners apart.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Agility PR Solutions

AUGUST 3, 2023

As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market.

Measurement 147

Measurement Strategy Brand Branding 147

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Being able to track and demonstrate results on a continuous basis will also help secure consistent investment in PR.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Optimize your campaigns. To learn more, join us for the Demystifying PR Measurement webinar on March 30th.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

Social Media 369

Social Media Media Enterprise Viral 369

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity event or deal – like an IPO, strategic acquisition, or merger. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

Onclusive

OCTOBER 27, 2020

When the COVID-19 crisis hit in March of 2020, Edmunds faced an additional challenge of quickly adjusting its strategy in response to the lockdowns and other lifestyle and economic disruptions. Quickly pivoted to launch their “COVID-19 Response” campaign addressing the most pressing customer needs.

Measurement 370

Measurement Case Study Automotive Media 370

Agility PR Solutions

APRIL 2, 2024

Creating a PR strategy for your music agency is vital for standing out in a crowded market, building a solid reputation, and connecting with your target audience. A well-crafted PR campaign can help promote your artists, increase their visibility, and ultimately drive their success.

Agency 78

Agency Strategy Reputation Marketing 78

Agility PR Solutions

FEBRUARY 27, 2024

Far from being merely a trendy term, augmented reality (AR) has rapidly become an essential tool in actively transforming and reshaping how PR campaigns are conceptualized and delivered. To showcase this, let’s explore the tangible benefits provided, as well as strategies for incorporating AR into various PR initiatives.

Tools 110

Tools Strategy Publicity 110

Agility PR Solutions

AUGUST 6, 2023

The PR industry is constantly evolving. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR is on the move. In fact, a whopping 63 percent of PR agencies have now […] The post 3 evolving PR strategies that will dominate the digital age appeared first on Agility PR Solutions.

Strategy 147

Strategy Digital PR Technology Agency 147

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

5W PR

JANUARY 11, 2024

Traditional notions of beauty that were once narrowly defined are now being challenged, and PR plays a key role in championing authenticity, diversity, and self-expression. Promoting diversity and inclusivity PR strategies are actively challenging the narrow standards of beauty by promoting diversity and inclusivity.

Social Media 78

Social Media Consumer Storytelling Instagram 78

PRSay

MARCH 7, 2024

The movie, along with its promotional campaign, continues to show a growing impact on the collective empowerment of women. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 118

Film Marketing Sports Hotels 118

Agility PR Solutions

DECEMBER 10, 2023

In this pursuit, the integration of public relations and marketing campaigns has emerged as a powerful strategy that offers a myriad of benefits. When PR and marketing work in harmony, the results can […] The post Unlocking the benefits of integrated PR and marketing campaigns appeared first on Agility PR Solutions.

Marketing 105

Marketing Strategy Publicity Brand 105

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Remote PR Jobs

MARCH 27, 2024

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Ready to elevate your PR game? Here's why.

Case Study 130

Case Study Study Writing How To 130

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

With a recession threatening, cutting the PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. Here’s how a strategic public relations program can actually help recession-proof your business.

Strategy 193

Strategy Reputation Banking Infographics 193

Agility PR Solutions

OCTOBER 26, 2023

By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies.

Analytics 123

Analytics Data Measurement Social Media 123

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 170

B2B How To Instagram Reddit 170

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246