Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session.

Software 144

Software Pitching System Analytics 144

PR for Anyone

JULY 28, 2021

Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! Safe to assume she’s been pitched a time or two of her career. You are hearing it right here from a pro who has been pitched thousands of times. The system works! PR FOR ANYONE.

Pitching 130

Pitching Fashion Media Interviews 130

PR Fuel

FEBRUARY 5, 2021

If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider. Members of the media get countless pitches in their inbox every day. What Is a Media Pitch?

Pitching 87

Pitching Media Writing Interviews 87

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. What are people saying about your brand when discussing CRM systems on social media? Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

APRIL 28, 2016

The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. Yet quality writing is vital in PR. Here are some tips.

Writing 120

Writing Exercises System Interviews 120

PR for Anyone

OCTOBER 28, 2021

“Who writes about [industry] for [publication].” Follow the system above. Pitch consistently and valuably and you will continue to get the yes. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. The system works!

Publicity 130

Publicity Pitching System Small Business 130

Sword and the Script

JUNE 13, 2023

When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. The results found 61% of journalists get 100 pitches a week or more.

Journalism 134

Journalism Media Relations Report Media 134

PR for Anyone

MARCH 13, 2024

In this emotionally charged episode, Cheryl sits down with Christina to discuss her sentencing, time spent in the correctional system, her inspiration for completing her education and starting her company while incarcerated, and many other reflective topics.

Energy 130

Energy Education System Exercises 130

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Maybe there are just less pitches submitted [in] total now and landing a link is easier, but I’m skeptical. Content picks Pitch results. I don’t agree with all of that but I share the sentiment.

Brand 155

Brand Branding Reddit Pitching 155

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You just need to follow the Get PR Famous Formula and be newsworthy, create great hooks, and find the right journalist to pitch. The system works! Stay tuned for that. PR FOR ANYONE.

Pitching 130

Pitching Television Interviews YouTube 130

Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. It may interrupt them in the middle of writing a story, or worse, prevent them from taking a call with a hot news tip. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 85

Pitching Survey System Technology 85

Wadds Inc.

JUNE 14, 2023

Bruno Amaral wrote in his Substack newsletter recently about research and knowledge management systems and the fragile process of building new knowledge. My reference management system is creaking. I recently took this photo of academic papers spread over the kitchen floor during a writing-up session. You may find it useful.

System 98

System Knowledge Base Study Writing 98

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. I created a system I call the Get PR Famous Formula that is a proven to work. Did you invent a new product, write a book, or win an award? Ask Google, “Who writes about [your topic] at [name of publication]?” Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

Pitching 130

Pitching Television Trends YouTube 130

Remote PR Jobs

SEPTEMBER 25, 2023

As a journalist who writes about pretty much everything for pretty much everyone (most recently The Wall Street Journal, Fast Company, and Smithsonian Magazine), all of the above are things I hear on a pretty regular basis. Here’s another thing: Sometimes when I meet with a company about what they’re doing, I don’t write a story right away.

Print 100

Print Media Pitching Writing 100

Flack's Revenge

NOVEMBER 22, 2022

And revealing yourself, in the process, to be a very new kind of financial villain — one who pitches not just the prospect of profit but also deliverance from the corrupt speculative system in which you “made” your “billions.”. Kelsey Piper, writing for Vox , got a nice scoop shortly after the story broke.

Banking 177

Banking Employee Financial System 177

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. The system works! It’s a system I created. Who writes about your industry for this publication. It’s so easy to build relationships with any journalist. Be valuable.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. The system works! We pitch the media. We write video scripts. What is trending online?

How To 130

How To Pitching Film Video 130

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Write a Captivating Subject Line.

Pitching 72

Pitching Software Writing Construction 72

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. It’s been over two weeks of promises to get the system back up and running, and now Onclusive have confirmed that some customer private data may also have been accessed.” So, it may well be simply a slow time of year for these companies.

Software 132

Software B2B Pitching Data 132

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. If you enjoyed this post, you might also like: Will humans have to re-write AI’s draft of history?

Blogging 121

Blogging Software B2B Survey 121

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?

SEO 100

SEO Pitching Small Business Agency 100

Presspage

NOVEMBER 29, 2023

But this also means that all the technology you wrote yesterday, would be better technology if you’d write it today. To give an indication: The contacts of our top 15 CRM using customers received on average 13 emails sent from our systems from the company, with a high of 187 emails and a low of 3 emails per year. Is that a problem?

System 78

System Software Technology Privacy 78

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. We don’t get too crazy here at Wards, but we do have fun while evaluating vehicles and vehicle systems.

Automotive 83

Automotive Engineering System Media 83

Bad Pitch Blog

AUGUST 7, 2014

We just paid homage to Ernest Hemingway for his support of simple, clear and effective writing. Add George Carlin to the list of talented individuals reminding us to write tight. Term / War Meaning Carlin Shell Shock/ WWI “A condition when a soldier''s nervous system has been stressed to its absolute peak and maximum.”

Pitching 71

Pitching Writing System Education 71

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). From here, you can create an alert for reporters that write about your refined search results.

Pitching 87

Pitching Media System Tools 87

PR for Anyone

OCTOBER 18, 2021

How to Be on TV Shows: Pitching a story that almost anyone can relate to is a great way to have your story picked up by a news anchor. Why this pitch appealed to the media : This was relevant because of the aging population and what is known as the sandwich generation. Media outlet that was pitched: WBALTV , News11, Baltimore MD.

Financial 130

Financial Pitching Banking Retail 130

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 170

Technology Publicity Software Pitching 170

ImPRessions - Crenshaw Communications

MAY 18, 2017

Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. It starts with research.

Media 212

Media Pitching Report Interviews 212

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Guest blogging is when you write a unique article to be published on an external website.

Blogging 62

Blogging Google SEO Writing 62

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Research if a system has been implemented before. So talk benefits, not features.

Software 151

Software How To SEO System 151

PR for Anyone

MARCH 16, 2022

Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., The system works! So, really think about before you post, before you pitch, before you do anything. The best way to do this is through the power of storytelling. it needs to be based on a story.

Storytelling 130

Storytelling Media Video YouTube 130

OnePitch

JULY 5, 2022

During the episode, Melissa shares an example of a real pitch that led to her attending an event, explains how her inbox contributes to the stories she writes, her top 3 pitching preferences, and more. It sounds like you have some system, Melissa. Some system that is working. [00:06:02] Her Pitching Requests. [00:10:02]

Pitching 97

Pitching System Video Meeting 97

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I love living in the city and I am always out and about trying new restaurants, going to events (as I write this I am preparing to go to the Brooklyn Botanic Garden to see the cherry blossoms) and people-watching. I respond well to pitches that have a “why.”

Automotive 86

Automotive Report Meeting Radio 86

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. For example, you shouldn’t copy and paste proprietary data with a generative AI system. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78