Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Media Training. PR professionals are now responsible for training a growing number of executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Media Training. Multimedia Development & Visual Storytelling. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Media training. PR strategy. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The internet and social platforms are key tools for storytelling, brand management and connection.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

FEBRUARY 15, 2019

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed. Get more media pitching knowledge from Michael Smart here.

Pitching 149

Pitching Media Relations Examples Course 149

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

Brand 173

Brand Branding Storytelling Video 173

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

Frankly, not a lot of people can improv like that intuitively, and most of us need to train ourselves to prepare to guide the conversation before it starts. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling. Details like that make a byline more than just another pitch.

Interviews 296

Interviews How To Reddit Journalism 296

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts. With media pitches, PR pros must tell or tease a story to a journalist – and fast. The purpose of the pitch is to make them want to tell the story – with their own clever language, so a straightforward approach is wise.

Writing 147

Writing Storytelling Pitching Creativity 147

Onclusive

FEBRUARY 11, 2021

When pitching to journalists, focus on customer stories that prove the value of your solution or product. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice. Impactful PR depends on creating a groundswell and then maintaining a regular cadence of storytelling.

How To 221

How To Media Training Storytelling Financial 221

PRSay

JANUARY 1, 2020

that will hopefully make your 2020 even more successful: Remember not to skimp on storytelling. Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Unsure of whether your team is strong enough at storytelling?

Publicity 165

Publicity Storytelling Instagram Pitching 165

Ethical Voices

JUNE 12, 2023

What I did as a consultant was not deadline-based pitching. What I offered instead was this process that I developed of sitting with them in messaging strategy sessions that were really collaborative in nature, but along the way building the trust with the organizations by doing trainings and coaching. A lot of ideating in real time.

Ethics 70

Ethics Storytelling Communications Training 70

Stephen Waddington

JANUARY 27, 2021

Skillsets: data, insights, storytelling and pitching There remains a need for the publicists who can combine creative storytelling, content generation and pitching. Employers that have a robust approach to remote training and development have the pick of exceptional entry level candidates.

Marketing 140

Marketing Travel Storytelling Training 140

Contently - Strategy

OCTOBER 18, 2021

Or worse, the leader then takes that indecipherable jargon, put it all over the website, contaminates the sales pitch with it, and nobody says anything. The first six: the wage gap, micromanagement, Saturday emails, understaffing, management training, and mandatory office commutes. The storytelling solution. Be like Brian.

Marketing 111

Marketing Storytelling Travel Corporate 111

PRSay

JANUARY 2, 2020

I like using creativity and storytelling. I’m doing a training session that will clearly walk you through the specific answers. Get more media pitching knowledge from Michael Smart here. And I’m here to help with those who would like to join this PR movement. I like completing intellectually stimulating activities at work.

How To 148

How To Training Creativity Storytelling 148

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Storytelling 60

Storytelling Interviews Software Industry 60

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. It maintains the authentic and relatable storytelling that resonates with audiences. Avoid Bias: Be mindful of potential biases in the AI’s training data.

Publicity 94

Publicity Ethics Analysis Data 94

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. If your boss asks you to deliver spontaneous remarks at a work event, will you be ready?

Publicity 135

Publicity Journalism Storytelling Survey 135

PRSay

AUGUST 8, 2018

For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. During Autism Awareness Month in April, you can share relevant content or pitch stories throughout the month. Doing so will ensure your pitches and posts are timed appropriately.

Pitching 136

Pitching Interviews Video Report 136

Communications Conversations

FEBRUARY 15, 2017

Because we’re trained to cultivate relationships–just like they have with journalists with years. And, in their hearts, PR folks are storytellers. On storytelling. Then, you make the pitch–and again, it’s a pitch built around co-producing content, not simply promoting. Not so much.

Marketing 84

Marketing Storytelling Study Data 84

PRSay

MAY 23, 2019

I hosted a training session with the guy who pulled that one off. Get more media pitching knowledge from Michael Smart here. One of the attendees had just had a great run with a tried-and-true travel destination story angle — you post a job listing for someone to live at a resort for a year while blogging.

Training 78

Training Travel Media Relations Creativity 78

Landis PR

OCTOBER 25, 2021

Media train and test new spokespersons. Embrace storytelling. If I think of some crazy pitch or stunt or partnership, I put it in there. What works and what doesn’t varies by brand/client/organization. Now is the time to experiment. Beta test an app. Get more active on a social network. Create video content with a point of view.

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

APRIL 23, 2018

Of course, it’s not as simple as just asking, “What should I pitch?” Instead of beating your head against the wall pitching stories you know are lame, you’ll ultimately become more efficient and effective by having better material to choose from. Get more media pitching knowledge from Michael Smart here. I hear you.

How To 141

How To Pitching Course Media Relations 141

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. All the basic advice still applies (timeliness, relevancy and newsworthiness). Don’t dangle “exclusive” for a mediocre idea. Give our services a try.

Survey 98

Survey Industry Leadership Study 98

PRSay

OCTOBER 31, 2019

She was kind enough to review pitches for members of my Inner Circle. One pitch had images pasted right into it of smoke and flames and fire trucks. The producer was immediately excited and said, “I wouldn’t even read the rest of the pitch, I would just scroll down to the bottom to get the cell number.”.

Pitching 139

Pitching Video Engineering Web 139

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. Together, they worked in close partnership to identify and pitch newsworthy stories sharing the Conservancy's outstanding work with a broader audience.

Meeting 86

Meeting Education Journalism Resources 86

Waxing UnLyrical

JUNE 28, 2018

Is it any wonder these opening pitches were barely memorable? By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. I’m often asked if storytelling is harder for B2B companies. We have [x] practices and specialize in [y]. And so on ….

Storytelling 74

Storytelling Chemicals Nonprofit Agency 74

PRSay

OCTOBER 29, 2019

Whether it’s a commercial, a news pitch or a marketing push, tying your content to something newsworthy or trendy can be a great way to enhance your material. Writers at the show also take into account what’s popular when crafting their sketches, and your team should make similar considerations when you produce your own content.

Television 111

Television Writing Storytelling Video 111

Communications Conversations

DECEMBER 5, 2019

But one thing that ties into so many of my upcoming projects is storytelling. As a former journalist, storytelling is a part of who I am as a communicator and I think hearing directly from staff members is the best way to showcase employer branding. I learned how to ask questions and get to the heart of a story.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Shift Communications

OCTOBER 17, 2014

And then throughout the day I’m checking in on email, monitoring client requests on multiple accounts, fielding new business requests, troubleshooting with the team, jumping in on impromptu discussions around a pitch strategy, media conversation or PR plan that I hear happening all around me. They are, in many ways, the “other” client.

Agency 146

Agency Pitching Training Meeting 146

Presspage

APRIL 12, 2018

He represented the Pennsylvania Railroad when one of their trains derailed off a bridge in Atlantic City, causing more than 50 deaths. Brands who understand these two sides of the same storytelling coin are going to prosper. How can brands take a stand and stop their over reliance on pitching media via traditional PR efforts?

Company 111

Company Media Journalism Report 111

Shift Communications

MARCH 26, 2015

It’s the question that all PR pros dread when pitching a reporter about a client or trend: “Sounds interesting. And, every now and then, it’s because their communications department is afraid of a runaway train – too many briefings for a spokesperson, too many chances that the message go wrong, too much lack of control over the story.

Pitching 60

Pitching Technology Report Trends 60

The Hoffman Agency

AUGUST 12, 2019

However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. . Here are three takeaways Kara shared as she gave a peek behind the doors of Bloomberg and into some great trends in storytelling. . The craving for bite-sized stories.

Storytelling 28

Storytelling Trends Media Training Report 28

Deirdre Breakenridge

DECEMBER 11, 2015

I’ve learned that you have to make changes in your thought process and within your organization to make creativity a part of your workflow, moving storytelling to new visual and interactive levels. I’m working with many PR professionals and agencies that pitch their clients as guests on my blog or on my podcast show.

Creativity 150

Creativity Trends Agency Technology 150

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling.

Interviews 60

Interviews Storytelling Software Engineering 60

PRSay

JANUARY 9, 2020

And people still faxed pitches! Organic reach on social media was also still possible for brands. Twenty years ago, organizations were making news for putting out a new website;can you imagine the noise if everyone did that today? If that doesn’t take your breath away for a minute, I don’t know what will.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. I wanted to be so over-rehearsed that I could be silly with the fans, and not lose my train of thought,” she told TIME in her “Person of the Year” interview of her Eras Tour. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment.

Leadership 187

Leadership Storytelling Viral Banking 187