Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?

Reputation 195

Reputation Corporate Brand Branding 195

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. .” ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Crisis Reputation Social Media 385

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Here are B2B social strategies that perform best on Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Social engagement by CEOs is declining. Or do they? But you’d be wrong, apparently.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Today content is dynamic; much of it can be created instantly and is more personalized than ever before. Email outreach to media has added efficiency, yet it has also been misused by many PR teams.

SEO 333

SEO Analysis Meeting Travel 333

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 92

Social Media Marketing Media Storytelling 92

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Onclusive

OCTOBER 9, 2023

The executive’s personal brand can be the bedrock of an organization’s reputation. As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. leaders from companies like Apple, Tesler, Meta and Microsoft dominated media mentions.

Media 195

Media Reputation Data Leadership 195

Onclusive

MARCH 9, 2023

In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation. International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week.

Internal 195

Internal International Brand Branding 195

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Agility PR Solutions

MAY 18, 2023

Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online.

Social Media 141

Social Media Brand Branding Media 141

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 68

Social Media Video Viral Brand 68

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. The trend toward increased CEO visibility isn’t merely a matter of ego, or personal preference, though it certainly might feed their vanity. It’s essential to strike the right balance.

Corporate 182

Corporate Analysis Reputation Trends 182

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. We thrive on identifying opportunities – for positioning, for media coverage or for competitive advantage.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . TikTok is a powerful brand marketing platform.

B2B 310

B2B Video Creativity Social Media 310

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. The two should also collaborate on brand messaging well in advance of the start of a PR program.

Publicity 334

Publicity Advertising Advertising Leadership 334

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Instagram has more than one billion users , making it one of the most popular social media platforms.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

B2B 405

B2B Social Media Media Instagram 405

Landis PR

MARCH 4, 2024

By the Landis Team Photo courtesy of Pixabay Practical implementation of a media relations program is an art, not a science. After all, earned media isn’t transactional. Here are the top 5 benefits of a great media relations program: Credibility Third party endorsement is much more valuable than an organization’s own boasts.

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Another idea is a social media takeover.

Social Media 344

Social Media Strategy Media LinkedIn 344

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Your LinkedIn profile is representative of your brand. It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

5W PR

FEBRUARY 26, 2024

Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values. The best way for brands to connect with these customers is to avoid generic marketing strategies and delve into the captivating world of strategic PR, tailor-made for this coveted crowd.

Strategy 78

Strategy Brand Branding Product Launch 78

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Media lists . We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or beats. We have a Slack channel where we exclusively update our team on media moves, which is a good tactic for updating lists. Email inbox.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 141

Pharmaceuticals Twitter Instagram Social Media 141

Prohibition

JULY 14, 2023

Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Everyone’s favourite supermarket social media team has ‘entered the chat’. So who has stood out from the crowd?

Brand 116

Brand Branding Social Media B2C 116

ImPRessions - Crenshaw Communications

JULY 15, 2020

But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in a good way. Office employees have been thrust into remote work, and many are using personal devices for business communications. Know SEO basics.

Reputation 221

Reputation How To SEO Guidelines 221

Reputation Us

MARCH 20, 2024

In this third part of the series, we consider the value of social media influencers on your reputation. By cultivating a reputation for excellence and trustworthiness, your business can attract the attention and collaboration of key social media influencers (SMIs).

Reputation 78

Reputation Journalism Financial Corporate 78

Agility PR Solutions

JANUARY 11, 2022

Personal branding is more than just a social media personality contest. But personal branding’s economic influence on Americans isn’t just for younger adults, according to new research from personal brand strategy firm Brand Builders Group.

Trends 156

Trends Brand Branding Study 156

PRSay

FEBRUARY 23, 2024

Develop your personal brand. More than ever, your personal brand, including your brand narrative, will be more important in achieving job-search success. Just like Google, Amazon and Nike, your brand needs a compelling storyline. Target your job searches. Know that all generations offer value.

How To 176

How To Employee Nonprofit Technology 176

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. billion people were using social media globally.

Social Media 86

Social Media Media Mobile SEO 86

PRSay

APRIL 25, 2024

Our professional brands are not dissimilar from the brands of companies or products. Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Call it a professional brand strategy if you will.

Strategy 78

Strategy Brand Branding Leadership 78