ImPRessions - Crenshaw Communications

JULY 1, 2021

Most have been replaced by creative digital marketing companies. Breakthrough creative. The Always “Like A Girl” campaign, for example, blends paid, earned, owned and social content to deliver a resonant branded message about empowering girls. But what does the label really mean? It was laughable.

Agency 421

Agency Creativity Advertising Advertising 421

Agility PR Solutions

SEPTEMBER 27, 2023

Yes, generative AI can automate general workflow tasks, speak to clients and customers intelligibly, and churn out content at lightning speed. On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other words, functional but hardly creative.

Creativity 103

Creativity Marketing Communications Trends 103

Flack's Revenge

FEBRUARY 1, 2023

Those in the creative fields are the most freaked out. Hmmm… ChatGPT, writing PR content …. Maybe the smartest AI will replace the crappiest writers, and generate content mill-caliber pieces. ChatGPT is a perfect PR vehicle, a nice tech pick-me-up in an age when many are feeling burned by tech. Will it turn on us?

Pitching 168

Pitching Writing Creativity Tools 168

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. On the flip side, users can find more serious content, with videos focused on topics like politics, climate change, and the Black Lives Matter movement. .

B2B 310

B2B Video Creativity Social Media 310

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Branded content is king. Corporate content has been booming for a while, but it 2022 will see a tipping point. Corporate content has been booming for a while, but it 2022 will see a tipping point. What’s more, the branded content we see in the coming years will be smart, strategic, and fully professional.

Trends 385

Trends Employee Viral Advertising 385

5W PR

JANUARY 26, 2024

Enhanced content creation Influencers are skilled content creators, producing visually appealing and engaging content. Enhanced content creation Influencers are skilled content creators, producing visually appealing and engaging content. What is Influencer Relationship Management (IRM)?

Social Media 78

Social Media Media Storytelling Creativity 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Filler content created solely for ‘likes’. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Evergreen content that will be relevant for months to come. Not prioritizing video in content mix.

Social Media 323

Social Media B2B Media Video 323

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

MARCH 26, 2024

The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. TikTok’s creative assistant TikTok have partnered up with Adobe Express to integrate the AI-powered TikTok Creative Assistant, directly into Adobe Express.

Creativity 62

Creativity Social Media Facebook Instagram 62

Agility PR Solutions

NOVEMBER 2, 2023

For everyone who loves to make exciting transformations to photos and videos, CapCut Creative Suite is the best pick. In this […] The post Content Marketing Tools: What You Need to Know About CapCut Creative Suite appeared first on Agility PR Solutions.

Content Marketing 85

Content Marketing Creativity Tools Marketing 85

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. However, in the rush to capitalize on the news value of holidays – from Halloween to Veteran’s Day and Christmas – it’s easy to make mistakes. That, in turn, will result in missed opportunities and suboptimal outcomes.

Examples 293

Examples Consumer Software Analysis 293

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Planning Content. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Strategic content partnerships Collaborate with other businesses or industry influencers for content partnerships. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The core skills we need as PR professionals have also changed.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. When it comes to offering content and commentary, most companies focus on a certain aspect of their industry. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell.

Retail 368

Retail Media B2B Pitching 368

Prohibition

APRIL 3, 2024

Of course, choosing the channel your ad appears on and the time it runs will help you with reaching your target demographic but with social media advertising you know exactly the audience you are reaching with your content. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.

Social Media 62

Social Media Advertising Advertising Marketing 62

Prohibition

NOVEMBER 9, 2022

Too often, social media advertisers throw extensive budget towards a campaign objective before truly understanding what is the best audience to target, and what creative would work effectively to maximise engagement among the business’ target demographic. 1) A/B TESTING. 2) RETARGETING. Pixel, custom audiences, Facebook advertisers.

Facebook 110

Facebook Advertising Advertising Creativity 110

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Extends the reach of thought leadership content . Paid social connects brands with audiences that would not have discovered its content . Here’s why. Paid vs. organic social.

Social Media 344

Social Media Media B2B Leadership 344

The Proactive Report

APRIL 15, 2023

And yet it can help create better content, improve targeting, and increase PR effectiveness. And yet it can help create better content, improve targeting, and increase PR effectiveness. Content Creation: Once you know the audience insights, AI can help you create high-quality content that resonates with your audience.

Social Media 130

Social Media Measurement Tools Data 130

Agility PR Solutions

FEBRUARY 6, 2022

“The survey results clearly point […]. “The survey results clearly point […]. The post AI-powered language is fueling customer engagement—here’s how to make it work for you appeared first on Agility PR Solutions.

Privacy 146

Privacy How To Survey Creativity 146

Sword and the Script

MARCH 28, 2023

In turn, the demand for content creators has increased, arguably driven by better awareness of the need to be communicating relevant messages all of the time. Many of the conversations about AI tend to fall in opposite ends of the spectrum. And on the other are the enthusiasts who promise AI will usher in an era of utopia.

Software 130

Software Technology Creativity Crisis Management 130

ImPRessions - Crenshaw Communications

APRIL 15, 2021

But what makes for a stellar piece of case study content that will win awards and attract media attention? Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. They’re also an asset for industry award submissions. That sums it up nicely.

Case Study 298

Case Study Study B2B Technology 298

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . social media, content, etc.). social media, content, etc.). Every year this blog pours over dozens of public relations surveys and breaks down the findings. 26% said not enough budget.

Publicity 142

Publicity Survey Pitching Creativity 142

Communications Conversations

NOVEMBER 16, 2022

And, they do need to have the ability to manage social content systems. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. However, the list seems flawed on many levels.

Social Media 174

Social Media Media Analytics Data 174

The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s no longer in vogue to grab stock images off the web and use it to accompany your content. Original Imagery. Design and video.

Trends 147

Trends Instagram Creativity Small Business 147

Sword and the Script

JANUARY 25, 2022

The chances of marketing content going viral are slim. The chances of marketing content going viral are slim. I’ve long advised marketers to use a Creative Commons license. Creative Commons has several different licenses that can both meet your needs and clearly facilitate sharing. There’s a better way.

Infographics 108

Infographics Marketing Viral Creativity 108

PRSay

AUGUST 8, 2023

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

Study 78

Study Communications Conference Survey 78

PR in High Definition

FEBRUARY 22, 2024

You take a piece of content in one language, often English, and translate it into another – French, German, take your pick. Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial. But then, what happens when a word isn’t translatable?

Local 62

Local Leadership Viral Creativity 62

5W PR

JANUARY 22, 2024

Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience. Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience.

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

FEBRUARY 28, 2024

Brands at SXSW get to enjoy the glow of Austin’s creative sun, attract new fans, forge powerful connections, and learn more about upcoming trends. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve.

Brand 78

Brand Branding How To Film 78

Agility PR Solutions

APRIL 25, 2021

The post How CMOs plan to leverage AI to take the guesswork out of creativity appeared first on Agility PR Solutions. The […]. The […].

Creativity 145

Creativity Energy Marketing Publicity 145

PRSay

MARCH 7, 2024

To achieve their objective, the “Barbie” team deliberately employed a breadcrumb strategy, offering three tips that PR professionals can incorporate into their upcoming campaigns: Small bites of content were released one at a time, beginning in late 2022 through the film’s release in July 2023, as reported by BBC News.

Film 118

Film Marketing Sports Hotels 118

5W PR

FEBRUARY 22, 2024

Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently. Start with user-friendly tools and online tutorials to practice writing, editing, designing, and creating any sort of content consistently.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. Smart marketing leaders are planning to shift that budget to content, as it’s more or less impossible to do good digital marketing without great content. Content Strategy. Creative Talent.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

5W PR

AUGUST 21, 2023

By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share behind-the-scenes content that showcases the intricate details, precision, and dedication of artisans. Share the inspiration and creative process behind each piece.

Industry 78

Industry How To Fashion Creativity 78

Agility PR Solutions

FEBRUARY 11, 2021

While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. Here are five ways in which COVID-19 has transformed PR, for the better. The importance of […].

Tourism 174

Tourism Travel Creativity Publicity 174