Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Email pitches with discretion. Don’t call. Know the paper.

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Pitching Newspapers How To Knowledge Base 120

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

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Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters.

Media 102

Media Radio Print Newspapers 102

PRSay

FEBRUARY 7, 2024

I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. I didn’t understand how to craft a good pitch and how to pitch a story. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio.

Communications 192

Communications Sports Journalism Fashion 192

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. In the majority of searches for journalists at local media outlets, all their contact information comes up including email address and phone number. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it.

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Publicity Television Local Pitching 331

Cision

JUNE 10, 2015

Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. The worst pitches are those that are pushy or ignorant.

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Pitching Policies Ethics Mobile 120

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 176

Reddit Software B2B Technology 176

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. It’s all part of the process of getting to know contacts and their preferences. Keep all pitches under two paragraphs. Never re-pitch once you’ve been turned down.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Cision

NOVEMBER 28, 2017

Primarily, databases provide a source of contacts (and methods to contact those contacts) that create content around a subject and exert influence by way of audiences. — can be daunting to research for just one contact. If it’s simply awareness, impressions are easy to measure.

Small Business 245

Small Business Media SMB Pitching 245

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all. Start off by choosing a keyword.

Media 198

Media Newspapers Google Energy 198

Sword and the Script

JANUARY 17, 2023

The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. All-in-one PR software incumbents.

Technology 93

Technology Software Resources Pitching 93

ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

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Agency Internal International Pitching 192

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information. Have you been anywhere?

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Pitching Skype Healthcare Guidelines 130

PR Fuel

MARCH 22, 2022

Determine which journalists and press contacts can help you reach your audience. Explore media outlets outside of newspapers, too. List the press contact, publication, and their contact information. If you’re not sure how to build a list of media contacts, look for a press distribution company. Build a List.

How To 104

How To Guidelines Writing Pitching 104

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

In public relations, it’s often said that you’re only as good as your media contacts. We at Crenshaw pride ourselves on nurturing real relationships with journalists, beyond mere constant pitching. Personalize a pitch. What are some absolute “never-dos” when it comes to pitching the pub?

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Agency Real Estate Print Pitching 120

Doctor Spin

MARCH 1, 2024

I would try to make direct contact with organisations that have PR functions. I would try to make direct contact with organisations that have PR functions. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. But where should you look?

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Bianchi Biz Blog

APRIL 18, 2022

I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. Just understand the volume of material we get.

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Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

JANUARY 10, 2022

My first non-school newspaper gig was at the China Daily in 2013. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. What advice do you have for PR people that want to pitch you? Contact me anytime: knagl@crain.com. Contact me anytime: knagl@crain.com.

Meeting 74

Meeting Report Automotive Media 74

PR Fuel

JANUARY 17, 2022

If you have influencers in your industry that may be interested in what you have to share, contact them directly and enquire whether to send your press release to them. Where you wish to use a newspaper, pitch your story at least three weeks in advance, while for magazines, you need to do so up to six months beforehand.

Radio 105

Radio Local Writing Newspapers 105

Waxing UnLyrical

JUNE 14, 2011

This is the exact email exchange between a PR “pro&# who pitched me on a food-related product that took place beginning last week and culminating yesterday. If you’re not interested in following up, please don’t keep pitching me the same thing over and over again. We never share contact info of our media contacts.

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Pitching Social Media Newspapers Blogging 98

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Sword and the Script

DECEMBER 29, 2020

The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring [PR Tech Briefing]. And please, stick to business etiquette.

SEO 101

SEO Software Resources Newspapers 101

PR Fuel

NOVEMBER 28, 2020

So how can you ensure that more journalists read — and accept — your press releases and PR pitches? Basically, it includes the names and contact information of reporters, bloggers, and social media influencers who can help get your brand the coverage it deserves. Newspapers? It starts with a media list. What Is a Media List?

Media 52

Media Newspapers Pitching Blogging 52

PR Fuel

JULY 1, 2021

Include journalists and press contacts that fall within your industry. Newspapers. You can create an Excel spreadsheet to organize your contacts. Include the outlet name, press contact, and their contact information. They already have a strong network of journalists they can contact. Create Your Pitch.

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Guidelines Pitching Analytics Social Media 72

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. If you're pointing to something in that tweet that will lead them to your videos or website, sometimes they'll even quote you without contacting you, which is incredible.

Real Estate 214

Real Estate Video Report Twitter 214

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. But publications like local or national newspapers have some authority. You most likely don’t have a direct line of contact with someone high up at a publication.

Media 105

Media SEO Newspapers Pitching 105

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 111

Media Relations Media Survey Pitching 111

PR Fuel

DECEMBER 14, 2021

Media Contact Info: The company’s contact information for media inquiries. Knowing when and how to pitch media members is key to securing coverage. This includes magazines, newspapers, TV channels, and their websites. You can visit their websites to find out their media contact’s names and contact information.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

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Pitching Journalism Video Advertising 174

Solo PR Pro

JULY 5, 2022

There are several that help contacts expedite booking appointments with you; they display time slots when you are available and viewers select a preferred day and time. I write or pitch media in the mornings, so I am only available beginning at noon daily. Janet Falk, Falk Communications and Research.

Meeting 98

Meeting Writing Pitching Case Study 98

PR Fuel

JULY 14, 2021

Your list can include journalists and press contacts that are relevant to your industry. Consider: Newspapers. Your contact information. Maybe you want them to contact you instead. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Social media influencers.

Writing 88

Writing How To Media Guidelines 88

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. Use your media database to ensure the contacts on your influencer list still cover the topics your conference will explore. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

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Conference How To Infographics Leadership 120