Onclusive

APRIL 4, 2023

Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Engaging audiences and stakeholders A CEO who’s relatable, authentic, and engaging can create a strong connection with the media, consumers, and other stakeholders.

Reputation 195

Reputation Corporate Brand Branding 195

Onclusive

NOVEMBER 17, 2021

This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring. Social listening allows organizations to track what is being said about them, their competitors and industry topics on social media. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. This is because that country has some complicated media laws that make the media monitoring business difficult). Truescope product overview.

Tools 157

Tools Media Software Analysis 157

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. PR professionals understand the importance of reaching a wide range of audiences.

Radio 74

Radio Television Media Local 74

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. One of your brand’s most valuable resources is your reputation.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 94

Pitching Print Measurement Report 94

Burrelles Fresh Ideas

APRIL 2, 2024

That’s where traditional media comes in. We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. 7 Reasons Traditional Media is Still Relevant in PR 1. Print media is the most trusted source of news in the world at 58% (vs.

Media 102

Media Radio Print Newspapers 102

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Burrelles Fresh Ideas

DECEMBER 19, 2023

May your holidays and the upcoming New Year be brimming with joy and fulfillment. The post 2023 Season’s Greetings from Burrelles first appeared on Burrelles.

Radio 105

Radio Analysis Agency Communications 105

ImPRessions - Crenshaw Communications

MAY 13, 2021

Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff. Here’s what you’ll be doing: -Assist the group and all supervising account members in development and maintenance of media lists. Create and distribute press releases to targeted media outlets.

B2B 203

B2B Policies Case Study Enterprise 203

Critical Mention

NOVEMBER 17, 2021

NEW YORK — Critical Mention — the leading earned media platform — today announced a new partnership with Podchaser that will enhance Critical Mention’s podcast monitoring service. “We’re thrilled to partner with Podchaser to elevate our podcast monitoring service and further expand our Earned Media Suite.”

Analytics 126

Analytics Radio Television Measurement 126

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. TVEyes was the first to offer podcast monitoring.

Instagram 136

Instagram Technology Resources Employee 136

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. 1) Isentia adds AI for “boundary detection” and ad filtering in broadcast. 2) Propel adds social media monitoring. Check out our services.].

Software 120

Software Technology Advertising Advertising 120

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. What do they care about?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

JANUARY 17, 2023

The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020). 4) Finally, this is a work-in-progress that I will update over time.

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 84

Pitching Survey System Technology 84

Critical Mention

DECEMBER 10, 2021

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite. From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. billion global market for Media Intelligence/PR software and information solutions.” million (USD), down 10.0%

Internal 147

Internal International Tools Software 147

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

Tools 78

Tools Communications Pinterest Analytics 78

PRSay

JULY 1, 2022

Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. Three major broadcast networks dominated TV. adults say they get news from social media “often” or “sometimes,” according to Pew. Today, just under half (48 percent) of U.S.

Handbook 181

Handbook Publicity Newspapers Television 181

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. More social media content sets and engagement stats. More social media content sets and engagement stats.

Analytics 154

Analytics Google Radio Web 154

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Digital savvy PR pros know that backlinks are hard to get, but every bit of an outcome as a media mention. However, none of the conventional, or larger, media monitoring tools on the market today can identify a backlink.

Technology 167

Technology Publicity Software Pitching 167

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Broadcast monitoring. AirPR Analyst will soon include a media and influencer contact database. Users can now view and analyze global television and radio coverage.,

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Onclusive announced it acquired the media monitoring platform Critical Mention. along with a validated media contact database,” according to the press release.

Software 85

Software Internal International Pitching 85

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. TVEyes , which is best known for its broadcast monitoring is doing something similar with audio and video monitoring.

Software 131

Software Pitching Analysis Community 131

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch.

Software 136

Software Pitching System Analytics 136

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

Sword and the Script

DECEMBER 5, 2023

He previously founded TrendKite, a buzzy media monitoring tool that was acquired by Cision in 2019 for $225 million. The year prior, in 2022, TrueScope, an Australian-based media monitoring company raised $6.2 To the best of my knowledge, this is the only funding awarded to a PR technology company in 2023. More gen AI.

Software 130

Software Reddit Technology B2B 130

NewsWhip

JULY 20, 2022

Media monitoring used to be low on the priority list for many organizations. Because of this, media monitoring has become a booming niche. The question then is, how do you do media monitoring? Media monitoring in the 21st century tends to fall in one of three buckets — traditional, online, and social.

Media 78

Media Reddit Reputation Web 78

Critical Mention

JUNE 8, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database. The new release adds “Cast & Crew” data to TV mentions, a first among earned media and media intelligence providers.

Industry 78

Industry Radio Media Analytics 78

5W PR

SEPTEMBER 28, 2023

Media planning and buying are crucial processes for businesses to optimize their marketing efforts , reach their target audience, and achieve communication goals. What is media planning? Media planning is a systematic process. This process includes analyzing different media options and understanding the target demographic.

Media 78

Media Advertising Advertising Analysis 78

Critical Mention

SEPTEMBER 15, 2021

As we move into the final quarter of 2021, Critical Mention continues to implement new products, features and platform updates to its Earned Media Suite. One of this year’s biggest additions to the Suite has been adding Instagram tracking to Critical Mention’s Social Media Monitoring solution. Broadcast to Database connection.

Radio 126

Radio Analytics Mobile Instagram 126

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million.

Software 78

Software Case Study Technology Tools 78