Waxing UnLyrical

MAY 29, 2013

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. We’re a predictable bunch, I think, because #measurePR chat participants remain dubious that this will lead to true influence measurement. measurePR Recap: The Jenster is Back!

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Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

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Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. A1 Dug deeper into #measurepr as member of @iprmeasure , linking PR to outcomes. link] #measurepr. link] #measurepr. Guest Post by Jen Zingsheim Phillips.

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Waxing UnLyrical

MARCH 19, 2014

We had a lively group on board for the #measurePR chat held on March 4, with very special guest Eric Schwartzman of Comply Socially. measurePR #measurepr. MeasurePR #measurepr. If you missed it, you can grab the full #measurePR transcript for March 4. Guest Post by Jen Zingsheim Phillips. See you then!

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Waxing UnLyrical

JANUARY 17, 2014

from India today, I figured we’d post the recap of this month’s #measurePR chat (i.e. January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. If you missed it (or just feel like hanging out with all of us again virtually), you can grab the full #measurePR transcript for January 7.

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Waxing UnLyrical

OCTOBER 2, 2018

The September #measurePR Twitter chat featured guests Sultana Ali and Kirk Hazlett. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Note: Happily, the results were already very good, so I didn’t have to.”) #measurePR.

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Waxing UnLyrical

NOVEMBER 21, 2016

The November edition of #measurePR focused on measuring engagement. Side note: this was Angie’s first time on #measurePR as a featured guest, though I’ve been asking her to join for ages. Side note: this was Angie’s first time on #measurePR as a featured guest, though I’ve been asking her to join for ages.

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Waxing UnLyrical

OCTOBER 28, 2016

For now, let’s catch up on #measurePR. The October 13th edition of #measurePR focused on measuring content. Here’s some of what we talked about: On how we can benchmark the amount of time it takes to create effective content: A2 #measurePR First step, establish your #KPIs. LISTEN #measurepr. Empty #measurepr.

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Waxing UnLyrical

MARCH 13, 2015

The March 3rd edition of #measurePR featured founder of SeeDepth Inc. ” #measurepr. .” ” #measurepr. measurePR #measurepr. Don’t measure effort, measure outcomes – & inputs that = best #measurepr #measurepr. measurePR #measurepr. and Tupelo, Miss.,

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Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. — Perfect #measurePR.

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Waxing UnLyrical

AUGUST 20, 2014

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) hint: social) #measurepr. Sally Falkow also weighed in with a great observation: There have been more changes in #PR in the last five years than the previous 50 #measurepr. Heidi Sullivan. I like the changes!

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Waxing UnLyrical

FEBRUARY 25, 2013

We had a terrific #measurePR chat last week. And here is how nice he is; subconsciously realizing that it would help me tremendously if someone wrote a recap of the chat, he proceeded to do just that! Here is an excerpt: What was an early learning experience in the field of #measurePR for you, and why? And much more.

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Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. Metrics in #SM are evolving each day #measurepr. measurepr https://t.co/5uAORT46iU 5uAORT46iU #measurepr. I put higher priority on actions.

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Waxing UnLyrical

JUNE 26, 2015

the June #measurePR chat followed suit. Content isn’t new #measurepr. Q2 You have to think about your goals BEFORE you create content, know how you will distribute it, and know what success means #measurepr. With so many great guests and #measurePR community members in attendance, before we knew it the chat was over.

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Waxing UnLyrical

MAY 29, 2015

When brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan. Ergo, Maddie + Rich = May’s #measurePR. ” #measurepr. A1 I’m a culture consultant by way of social media and digital strategy for nonprofits #measurepr. We trade cash for royalty.

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Waxing UnLyrical

OCTOBER 9, 2015

The October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). measurePR [link]. measurePR — Michelle Hinson (@MichelleHinson) October 6, 2015. measurePR community member Ai Zhang chimed in: Data have 2 be contextualized to make sense. measurepr. (Q3).

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Waxing UnLyrical

DECEMBER 11, 2015

The holiday edition of #measurePR took place on December 8th, with three of my favorite ladies as guests: Sally Falkow of Meritus Media, Heidi Sullivan of Cision, and Christine Perkett of SeeDepth, Inc. On common PR measurement fails: A2 Biggest PR #fail to #measurePR is focusing on eyeballs & impressions w/o setting objectives.

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Waxing UnLyrical

JULY 24, 2012

I know I’ve gotten behind on your #measurePR chat recaps, and I really don’t have any excuse. There was no #measurePR chat on May 29. And it was a very nice surprise gift, since we started the chat by discussing her recap of IPR’s approving a set of standards for traditional media measurement.

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Waxing UnLyrical

NOVEMBER 20, 2015

The November #measurePR chat took place on November 3rd. Hopefully 2016 will be the year AVEs become extinct #measurepr. Hopefully 2016 will be the year AVEs become extinct #measurepr. You still need to include a text description, to be tracked by Google … for now #measurepr. measurepr. Less is more.

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Waxing UnLyrical

AUGUST 3, 2016

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — measurePR. —

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Waxing UnLyrical

APRIL 22, 2016

The April edition of #measurePR brought together a group of pretty heavy-hitting influencers in our space to chat about – what else? A2 [cont] #InfluencerMarketing is old but tested/true strategy that works, #SoMe just provides an infrastructure for scale #measurepr. Not Selena Gomez who decidedly does NOT use Pantene #measurepr.

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Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. A2: Measurement can occur at 3 levels: outputs, outtakes, and outcomes; just know the difference and value provided #measurepr. measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark.

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Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. On moving beyond impressions: @shonali A2: #measurePR re placements, I say it’s like I brought you a $100 bill, if you just frame it and don’t spend it, you’re wasting it #measurepr.

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Waxing UnLyrical

JUNE 24, 2016

As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. AMECSummit #measurepr. AMECSummit #measurepr. Integrated comms focus on effect (cont) #amecsummit #measurepr. amecsummit #measurepr. AMECSummit #measurepr.

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Waxing UnLyrical

JANUARY 22, 2016

The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. Now, I see them as holding PR as a practice back #measurepr. And bring them stories that are resonating #measurepr. Here’s to another great year of PR measurement! Authenticity reigns.

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Waxing UnLyrical

FEBRUARY 25, 2015

The February 3 #MeasurePR chat was rollicking! The February #measurePR recap. Here are some highlights from the discussion: Deanna kicked off the chat by asking Shonali a great question for an anniversary show: why did she start the #MeasurePR chat? Also, Industry appetite has kept pace:) #measurepr.

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Waxing UnLyrical

SEPTEMBER 25, 2015

In September, #measurePR pulled out all the stops in honor of Measurement Month. It was a once in a lifetime, all-star event, best described by Betsy Decillis as #measurepr-palooza. The other thing I like about PR measurement these days is we can see results fast and adapt @shonali #measurepr. link] @IPR #measurepr.

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Waxing UnLyrical

JULY 2, 2018

In this “Generational Edition” of #measurePR, our special guests were Millennials and Gen. Taking us on a ride through their #measurePR journeys, here’s some of what we talked about: Everyone’s first PR-related internship or job: A2. measurePR #PR #PRStudChat pic.twitter.com/P6RIOrMPul. We didn’t #measurePR much.

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Waxing UnLyrical

OCTOBER 21, 2011

Jen Zingsheim guest-moderated last week’s #measurepr chat and provided the following recap. Also it’s a great recap. On October 11, the #measurePR chat had a terrific guest in Don Bartholomew of Fleishman-Hillard. Want to read the entire transcript of #measurepr with Don Bartholomew ?

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Waxing UnLyrical

MARCH 11, 2016

This month’s #measurePR’s edition was no exception. shonali A2: impressions are overrated — like sperm there’s a lot of them, but few actually accomplish the goal #measurepr. Conversions & engagement r good options #measurepr. –get that nailed down 1st #measurepr. Amirite ladies?

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Waxing UnLyrical

APRIL 24, 2015

So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. You know how much I love to talk about social PR , right? Experts in measuring community.

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Waxing UnLyrical

AUGUST 14, 2015

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement. Here’s some of what we talked about: On PR measurement best practices: A2: Don’t ignore the systems you use…look for opportunities to connect data sources and integrate into CRM #measurepr. measurepr. whatajoke #measurepr.

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Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. measurePR transcript for July 2. measurePR chat with Jay Baer. measurePR chat with Jeff Cann. Here you go.

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Waxing UnLyrical

JUNE 4, 2019

Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. A2: Why people do and DO NOT travel/vacation is important to understand first, then we can talk to them intelligently #measurepr. Measuring impact.

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Waxing UnLyrical

JUNE 12, 2012

Yes, I know your #measurePR recaps from last month are delayed. Here is your transcript of the May Day 2012 edition of #measurePR ; and. Here is your transcript of the May Day 2012 edition of #measurePR ; and. 12-1 pm ET, using the #measurePR hashtag on Twitter. See you there?

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Waxing UnLyrical

NOVEMBER 27, 2012

She apologizes for doing the recap late… yet here I am, posting it more than a month since this chat took place! Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! Recap of #measurePR on Oct. The #measurePR transcript from Oct.

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Waxing UnLyrical

SEPTEMBER 13, 2012

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on August 21 to do just this. Here’s her recap of the chat. The August 21 #MeasurePR chat was a fun and lively discussion about a few topics of interest to measurement geeks—including the notorious topic we love to pick apart: Klout. measurePR Aug.

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