The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

ISEBOX

NOVEMBER 18, 2016

Anything that is worth being on the web for public consumption is worth making shareable, for the purpose of being used on Social Media. It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Flack's Revenge

NOVEMBER 29, 2017

Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. What impact have they had on your business and/or web or social footprints? What was your most popular video?

Video 153

Video B2B Film Marketing 153

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Critical Mention

JULY 18, 2018

However, PR is changing faster than ever and how you measure your success is not as clearly defined as it used to be–it’s no longer about merely monitoring how many mentions your company got in the news, it’s about analyzing that data and seeing how it’s helping your business and what to do next.

Data 60

Data SEO Engineering Strategy 60

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Bad Pitch Blog

MAY 31, 2009

As the dermatologist was giving tips, she worked in the lip balm as a great preventive measure and therapy for dry lips. The producer was happy because she had an expert giving her audience free advice and our (thrilled) client got a brand mention on live, and then viral, TV.

Media 40

Media How To Pitching Viral 40

Remote PR Jobs

SEPTEMBER 25, 2023

The impression and traffic to one web article can be leveled up by connecting stories and sharing with different brands’ fans, whether it be through reposting business news on LinkedIn or sharing a perfect consumer-facing press placement in Instagram Stories with a swipe-up link.

Media 100

Media Print Radio Consumer 100

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

APRIL 19, 2022

As soon as an article is discovered (which happens in as little as 60 seconds) the engagement it’s receiving is measured at regular intervals from the time of discovery. In the dashboard we made for Home Depot, the prediction element can be accessed for web articles as well as Facebook posts. What does this look like in Spike ?

Analysis 148

Analysis Viral Employee Crisis 148

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Waxing UnLyrical

JULY 26, 2018

You didn’t know how to measure success. Then understand how to measure revenue that comes in from the campaign first. Figure out how you will measure them. Increase web traffic” is not a good goal. Increase web traffic 30% in the next 90 days” is a great goal which can be measured and measured against.

How To 66

How To SEO Content Marketing Data 66

Buzzstream

DECEMBER 17, 2020

Once you’ve clicked on that, choose the ‘Web’ option and type in the keywords for your concept e.g. ‘home decor trends’ before clicking ‘Search; You’ll then be shown all of the top-performing content for the subject area and can rank it by the total engagement by social media platform or overall. Measuring success.

Digital PR 161

Digital PR Tools Pitching Film 161

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. Deception has been part of human history since the serpent misled Adam and Eve.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Founder of SOBCon, the high-touch business summit, social web strategist, and one of the most thoughtful, prolific bloggers on the planet.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. This also works for viral content – like a retweet on Twitter. This is an important point, because you want to be able to measure and compare results over time. For example, it partners with publishers directly and LexisNexis.

Tools 160

Tools Media Software Analysis 160

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? "Keep It Simple" On The Web! in Communication program. And of course, it worked. Probably not.

Video 87

Video Facebook Twitter Viral 87

MaccaPR

JANUARY 6, 2015

Is it website or Web site? We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. Top 10 MaccaPR Blog Posts of 2014. #1. If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Buzzstream

MAY 2, 2024

But for Google, like internal links I always like to say that internal links create like a connected spider web of tissue, especially for new websites that are just getting started. Does internal linking have a measurable effect on ranking? And I think it’s just generally helpful and important for them.

Internal 118

Internal International Insurance Insurance 118

MaccaPR

AUGUST 20, 2014

Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property. Social Media Measurement' Encourage more social shares to amplify your content among new audiences. Generate the most possible page views and readership. Generate more links back to your website.

Social Media 97

Social Media Media YouTube Facebook 97

Buzzstream

MARCH 13, 2024

Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Brands can also measure the lift in organic traffic due to higher domain authority and better rankings.

Digital PR 71

Digital PR Construction Case Study SEO 71

Flatiron Communications

MAY 29, 2015

Anyone who’s taken high school trig may remember the sine graph that shows a repeating wave measured on a horizontal axis. Bear with me here.) Maybe that year, you also took physics and came across Newton’s third law of motion : “For every action, there is an equal and opposite reaction.”

Retail 28

Retail Fashion Policies Employee 28

ReimaginePR

AUGUST 29, 2016

Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. That’s why, instead of measuring so called “Vanity Metrics,” such as likes, fans and followers, consider measuring click through rates.

Social Media 149

Social Media Marketing Media Facebook 149

ISEBOX

MARCH 3, 2016

These days, we need to be considering how we’re going to take our content and power it up to viral status. It’s said that mediocrity is the enemy of success, and a ho-hum multimedia press release won’t get you the coverage you need to propel your content to viral. What a novel idea!” Pretty handy, right?

eBook 70

eBook Viral Conference Content Marketing 70

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Blogging is no longer an experimental trend that might be a waste of time. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Blogging is no longer an experimental trend that might be a waste of time. Surveys & Research.

Infographics 72

Infographics Case Study Video Survey 72

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20).

Ethics 52

Ethics Communications Print Television 52

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28