Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. It’s a bullish organisation by any measure. Akeroyd cites three issues for the lack of investment in earned media: influencer identification and management; measurement; and silos within organisations that prevent data sharing.

Enterprise 111

Enterprise Media Software Measurement 111

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. FY 2019 Achievements. Looking to the Future.

Television 60

Television Radio Analytics Government 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. Consistency and quality are key when building a reputation as an industry authority.

Case Study 178

Case Study SEO Film Video 178

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. What happens to your reputation when these risks materialize, and what are the repercussions to your clients?

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success.

Media 52

Media Analytics Radio Google 52

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. However the impact of the crisis, particularly financial or reputational, may persist for much longer.

Crisis 133

Crisis Crisis Management Chemicals Television 133

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

Advertising 100

Advertising Advertising Television Radio 100

Presspage

AUGUST 22, 2017

Measurability of PR efforts is increasingly important. With the introduction of many monitoring and scheduling tools for online communication, the need for measurable and standardized preparation of PR efforts is on the rise. Offline PR efforts, such as events, will need to be measured in terms of ROI.

Trends 79

Trends Measurement Television Consumer 79

Reputation Specialist Michael Toebe

FEBRUARY 2, 2022

Whoopi Goldberg thought she was just speaking facts on national television when she communicated. Whoopi Goldberg of “The View”. She recognized she was upset yet didn’t know that her words were angry and going to get her into trouble, resulting in punishment.

Communications 52

Communications Television Groups Corporate 52

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014).

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

How can law firms use social media to attract more clients and further their public reputations? And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television. Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014).

Social Media 60

Social Media Media Television Radio 60

Critical Mention

FEBRUARY 6, 2020

Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

How To 106

How To Media Radio Print 106

Bad Pitch Blog

AUGUST 11, 2007

2) Two Techniques That Help You Embrace Brevity Copyblogger Less is More 3) Pitching Breakfast Television in Toronto PR Works David Jones serves up a dish of media relations insight on pitching TV. Clearly a qualitative, not quantitative, measurement would be more accurate and insightful. Alan details this for one of his clients.

Journalism 40

Journalism Television Pitching Measurement 40

Maxim Behar

JULY 26, 2021

A campaign is not only important for foreigners, a well-made advertising campaign that will go on Western television will raise our and the Bulgarian tourists’ self-esteem. Extravagant, exotic measures are needed to attract the tourists’ attention. There is a terrible one. We have no slogan and no advertising strategy.

Tourism 52

Tourism Hotels Brand Branding 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. After that he adds $250 for each local print and radio placement, $500 for local television coverage, $750 for national print and radio placements and $1,500 for national television placements.

Radio 100

Radio Print Television Local 100

MaccaPR

JUNE 1, 2016

The client was looking for a way to establish brand presence and industry expertise beyond the scope of traditional television ads in an effort to generate more leads. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. See more details of the case study here. In fact, you’d create the opposite.

Brand 48

Brand Branding Storytelling Healthcare 48

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

PR Conversations

APRIL 8, 2015

In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages. As such, while Hahn highlights the need to earn customer goodwill and enhance organisational reputation, he did not position public relations as responsible only for ‘earned’ channels.

Retail 40

Retail Radio Advertising Advertising 40

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. If they have a reputation of being on the up and up, your business will gain credibility when they recommend you. A few negative posts on Facebook or Twitter can result in a bad reputation that your company struggles to overcome for years.

Publicity 63

Publicity Small Business Advertising Advertising 63

Where the Fishermen Ain't

SEPTEMBER 24, 2013

I responded that I tend to take a strategic and measured view of such things, so the organizers could absolutely rely on me to ensure that the session stayed meaningful and wouldn''t turn into a rah-rah session. something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed.

Advertising 54

Advertising Advertising Community Social Media 54

PR Conversations

APRIL 8, 2015

In contrast, Customer Services “which give the company a reputation for soundness in its human relations” is considered over two pages. As such, while Hahn highlights the need to earn customer goodwill and enhance organisational reputation, he did not position public relations as responsible only for ‘earned’ channels.

Retail 40

Retail Radio Advertising Advertising 40

ZudePR

JUNE 6, 2016

According to Nielsen, the average American spends 158 hours each month watching television(!!). I measure my productivity and outputs in many different ways. It's like most things these days I'm in permanent beta mode, measuring and optimising as I go along. #23: But I do not have enough time is just an excuse for inaction.

Writing 114

Writing Social Media SEO Blogging 114

Stuart Bruce

OCTOBER 30, 2014

We can use it to measure and evaluate our success. We think only of how it can harm us with the rapid dissemination of negative news and rumours detrimental to our reputation. Public relations is about reputation – the result of what you do, what you say and what others say about you. She will be measurable. We can’t be.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. 20) Mack Collier. Fan-Damn-Tastic Marketing Show. Managing The Gray.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Maxim Behar

JULY 9, 2023

And called on the Supreme Judicial Council to elect in his place a person of undisputed reputation. Televisions, yours, national, radios. We need to be ready to be able to take measures and counter disasters that may happen to us. And the procurator's collegium in the council released the deputies of the chief prosecutor.

Communications 52

Communications Policies System Government 52

Maxim Behar

JULY 9, 2023

And called on the Supreme Judicial Council to elect in his place a person of undisputed reputation. Televisions, yours, national, radios. We need to be ready to be able to take measures and counter disasters that may happen to us. And the procurator's collegium in the council released the deputies of the chief prosecutor.

Communications 52

Communications Policies System Government 52

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

NewsWhip

JUNE 19, 2020

An early peak came on May 29, when a CNN crew on the ground in Minnesota was arrested live on television. While it’s useful to see the most engaged reporting to measure the public reaction to the huge social movement, it’s also important to examine what tangible changes have been achieved. This news received some 3.9

Local 183

Local Measurement Journalism Television 183