PRSay

OCTOBER 18, 2021

Start with the outcomes in mind” and then “measure whether you’ve achieved them,” said Brown, the Navy’s chief of information. Ryder, director of public affairs in the Office of the Secretary of the Air Force. The agency has different audiences — veterans, the press and the public at large. Charles Brown, APR+M.

Public Affairs 86

Public Affairs Communications Crisis Film 86

Wadds Inc.

FEBRUARY 8, 2023

The role of public relations in strategic planning - Dr Jon White The role of public relations in stakeholder mapping and engagement - Professor Anne Gregory The role of public relations in risk assessment, crisis preparedness and management - Kate Hartley The role of public relations in internal communications - Ann Marie-Blake The role of public (..)

Report 105

Report Publicity Public Affairs Crisis 105

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. Prior to Kivvit, Zach ran the business side of political media properties at the Observer.

Data 148

Data Public Affairs Crisis Analytics 148

Stephen Waddington

JUNE 20, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. A developing profession Anyone can decide to work in public relations practice and call themselves a practitioner.

Publicity 190

Publicity Study Public Affairs System 190

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing.

Survey 78

Survey Communications Public Affairs Ethics 78

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

Wadds Inc.

JANUARY 12, 2023

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. Reputation in Business by Stuart Thomson.

Reputation 98

Reputation Public Affairs Case Study Internal 98

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Public relations has traditionally been lousy at proving its value. Mita Dhullipala.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. PR measurement. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 121

Survey Measurement Public Affairs Storytelling 121

PRSay

APRIL 3, 2017

My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate. John was right. However, Accreditation wasn’t easy.

Public Affairs 113

Public Affairs Education Nonprofit Study 113

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Also on the up by six points is public affairs and lobbying.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Stuart Bruce

MARCH 14, 2018

As someone who is ‘known’ for digital and social media for corporate affairs, corporate communications and public affairs, you’d expect me to give a great whoop of joy as The View contains lots of evidence why in-house corporate communications teams should work with me to improve how they use digital and social media.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Reputation Us

JULY 26, 2019

Until there is someone qualified and designated to take on the CRO position, RepUs will oversee your reputation, public relations, public affairs, as well as take an integrated management approach to efficiently and consistently communicate to all targeted audiences.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Measurement. Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Wadds Inc.

JUNE 20, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. A developing profession Anyone can decide to work in public relations practice and call themselves a practitioner.

Publicity 96

Publicity Study Public Affairs System 96

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. PR Measurement: A Pulse Check on How Communicators Show Value. What tactics would do you think are more important this year?

Survey 87

Survey Public Affairs Corporate Trends 87

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Measure, analyze, send and repeat.

Mobile 159

Mobile Public Affairs Infographics Government 159

Stephen Waddington

JULY 16, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. A young profession Anyone can decide to work in public relations practice and call themselves a practitioner.

Publicity 78

Publicity Study Public Affairs Government 78

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Reputation Us

NOVEMBER 3, 2019

Managing your reputation crosses over communications, public affairs and public relations. Score and measure your organization’s reputation year-over-year, as well as how you’re doing vs. your competition’s reputation (see our Reputation Audit ). The CRO’s Role .

Reputation 79

Reputation Public Affairs Survey Financial 79

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

PR Conversations

OCTOBER 27, 2023

public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g. media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Stuart Bruce

MARCH 17, 2014

For the first panel we found three excellent replacements: Zsuzsanna Beke , Head of Public Relations and Public Affairs, Richter Gedeon Plc. I was allowed to appoint four people and decided I needed: analytics and measurement – to direct the focus of my agencies and measure their success.

Communications 153

Communications Conference Groups Reputation 153

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Wadds Inc.

JULY 16, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. A young profession Anyone can decide to work in public relations practice and call themselves a practitioner.

Publicity 52

Publicity Study Public Affairs Government 52

Stuart Bruce

NOVEMBER 27, 2015

Growth will therefore come from PR strategy, reputation management, crisis communications, CSR, stakeholder relations, corporate communications, public affairs, digital and social media, corporate governance, PR measurement and evaluation, international media relations and mobile.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. More channels.

Communications 124

Communications Crisis Internal International 124

Cision

OCTOBER 20, 2016

Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina. Either we are great writers or story pitchers or we excel in maximizing the distribution of stories and measuring their impact. What are the biggest pitching mistakes brands make?

Television 120

Television Public Affairs Pitching Healthcare 120

Doctor Spin

JUNE 29, 2022

Measured relationship states can be valued based on desired outcomes for strategically chosen objectives, established best practices, or both. An organisation can establish the state of a relationship (before and after) through scientifically valid questionnaires for groups and semi-structured interviews of individuals.

Public Affairs 52

Public Affairs Crisis Banking Crisis Communications 52

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Stephen Waddington

NOVEMBER 30, 2017

Strategic planning, photo and video creation and public affairs saw last year’s biggest rises. #3 3 How would you characterise the UK public relations profession? We’ve also included new questions to identify skills shortages so we can measure up what the industry needs versus what practitioners are offering.

Survey 63

Survey Public Affairs Data Trends 63