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Protected: How to Measure the Value of Public Affairs

Institute for Public Relations

There is no excerpt because this is a protected post.

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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

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CIPR and IoD report highlights role of public relations in management

Wadds Inc.

The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness. Those that do are likely to have a person with responsibility at board level.

Report 105
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The ESG opportunity for public relations 

Stephen Waddington

The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.

Publicity 197
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Book review: Reputation in Business

Wadds Inc.

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. Reputation in Business by Stuart Thomson.

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The many paradoxes of public relations

Stephen Waddington

What is public relations? Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. It’s a possible explanation for limited progress made on issues such as diversity and measurement.

Publicity 190
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Prove Your Communications’ Value With AMEC’s Integrated Evaluation Framework [Webinar]

Cision

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.