Protected: How to Measure the Value of Public Affairs
Institute for Public Relations
AUGUST 5, 2023
There is no excerpt because this is a protected post.
Institute for Public Relations
AUGUST 5, 2023
There is no excerpt because this is a protected post.
Onclusive
APRIL 4, 2023
Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.
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Wadds Inc.
FEBRUARY 8, 2023
The Institute of Directors (IoD) and the Chartered Institute of Public Relations (CIPR) have published a guide to public relations for company directors to support planning, decision making, and crisis preparedness. Those that do are likely to have a person with responsibility at board level.
Stephen Waddington
MAY 4, 2021
The role of public relation in supporting management decision-making has been at the forefront of the response to COVID-19 for many organisations. Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic.
Wadds Inc.
JANUARY 12, 2023
A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. Reputation in Business by Stuart Thomson.
Stephen Waddington
JUNE 20, 2022
What is public relations? Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. It’s a possible explanation for limited progress made on issues such as diversity and measurement.
Cision
SEPTEMBER 14, 2016
Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.
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