Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Show pictures and video of real people. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. If you want people to share your video, ask them.” – Jay Baer. Everyone wants to go viral, but it’s nearly impossible.

Storytelling 120

Storytelling Mobile Video Viral 120

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. But it’s not just the social world where video has a key presence.

Video 62

Video Product Launch Film Social Media 62

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. Make them see it.

Brand 173

Brand Branding Storytelling Video 173

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. What does your audience want to hear?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. The marketing department can be split into three types of media — paid, owned and earned.

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. The video series demonstrated the point through entertaining content, as opposed to a routine PSA.

Creativity 174

Creativity Small Business Storytelling Travel 174

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. How will you market your firm? Do you have experience with inbound marketing tactics including email drip campaigns? What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. Unveiling surprising facts or data can also make your online PR content go viral. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. It’s about the Greek yogurt marketing wars and brand Yoplait’s efforts to craft an authentic story for its own Greek yogurt entry. Karly Gomez. Can authenticity be designed after the fact?

Brand 136

Brand Branding Comparison Storytelling 136

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.”

Brand 56

Brand Branding Instagram Community 56

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

AUGUST 21, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience.

Strategy 258

Strategy Trade Shows Case Study Course 258

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Video is now an integral part of marketing for all businesses. now want to know, “How can we go viral?”. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. There’s an undeniable link between his storytelling chops and his famously evocative song lyrics. Write like a “Boss.”

Viral 120

Viral Storytelling Writing Crisis 120

Contently - Strategy

DECEMBER 14, 2018

You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. This story is all too common for marketers. Unfortunately, hoping to go viral is not a video strategy. Unfortunately, hoping to go viral is not a video strategy.

Viral 100

Viral Video Strategy YouTube 100

David PR Group

OCTOBER 9, 2014

In the business world, if you don’t understand your audience, you can develop marketing material that goes over your audience’s collective head, or worse, insults them. From a communications and marketing standpoint, this means it’s time to move on. That craft still exists, and you still need SEO-friendly content.

SEO 94

SEO Google Storytelling Writing 94

prTini

JUNE 1, 2015

I’m in Miami speaking at PR News Digital Conference & Video Workshop. My session is focused on helping those of us who don’t come from a digital/video background understand when and how to shoot, produce and incorporate it into our communication strategies. Why are we, as PR people, focusing on video? Ready to take on video?

Video 28

Video Travel Viral Resources 28

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Karen Freberg

MARCH 31, 2022

.” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. ” I do not have a full video of the entire class session. Since then, there have been a lot of great interactions about all things social media and marketing.

Social Media 85

Social Media Industry Film Viral 85

MaccaPR

MAY 28, 2015

But what if parts - significant parts - of this breathtaking video story were staged? What if some of the father-daughter resonance of Hyundai’s “Message to Space” video wasn’t quite what it seems? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart.

Film 48

Film Marketing YouTube Advertising 48

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. It’s all worth it!

Social Media 88

Social Media Media Resources Creativity 88

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Susan Davis International has a long history of award-winning work in the military space, including serving Department of Defense agencies, Veteran Service Organizations and corporations looking to support and market to the military.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

AUGUST 22, 2017

While Game of Thrones is undeniably a high fantasy tale, fans connect with it on such a passionate level because apart from the beautiful scenery and mystical beings, the storytelling is spectacular. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. Content is here.

Strategy 74

Strategy Trade Shows Case Study Course 74

ReimaginePR

JUNE 6, 2016

So, for example, you could say that every Monday you’ll post something motivational, but Fridays you’ll stick to funny videos. Monday uses a theme (motivation) while Friday is an example of the type of post (video in this case). That means no re-posting of viral content that doesn’t align with your brand just for the sake of posting.

Social Media 120

Social Media Media Instagram Advertising 120

Shift Communications

MAY 24, 2022

Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. By Kelsie Axelrod, Director, Consumer.

Strategy 97

Strategy Marketing Guidelines Creativity 97

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.

Viral 78

Viral Digital PR Storytelling Reputation 78

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. His company, Dollar Shave Club, rose from obscurity in 2012 after he created a YouTube video called “Our Blades Are F ing Great.” ” The video only cost a few thousand dollars to produce, but it caught mainstream attention. doing improv comedy on the side.

Leadership 93

Leadership Brand Branding How To 93

Communications Conversations

APRIL 12, 2019

By now (especially if you’re a basketball fan), you’ve seen the Dwyane Wade video Budweiser produced. But, the interesting wrinkle here to me is that the entire video has really very little to do with beer or selling beer. That’s what the Bud video feels like. No, this is a decidedly unbranded piece of content.

Corporate 79

Corporate Storytelling Video Viral 79

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. If that’s even close to being true, you will have to shift your content marketing strategy.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Two days after the arrests, the company issued formal apologies, both on social platforms and through media interviews and a CEO video condemning the “reprehensible” actions based on race.

Fashion 255

Fashion Reputation Social Media Brand 255

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Brian Rudolph, Global Digital Marketing Lead, Verifone ( @brianrudolph ) – Brian formerly worked in digital marketing and social media management roles for AT&T and The Coca-Cola Company.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

MAY 12, 2021

So, I think a lot of people are talking about culture-first marketing or culturally-led marketing. Like the Bernie Sanders mittens, then you’re in position to respond, you can see that going viral, see how big it’s going to become, and respond quickly. Lauren: It really gives us guardrails.

Trends 78

Trends Brand Branding Reddit 78