Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” The new continuous storytelling cycle. We are all familiar now with the PESO model. Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

The Proactive Report

DECEMBER 6, 2018

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. ” Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions and increase engagement.

Video 145

Video Trends Marketing B2B 145

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. And that’s the theme for this week’s Unscripted Marketing Links (UML). 1) What is storytelling? 1) What is storytelling? To understand storytelling, you have to understand what makes a good story.

Storytelling 117

Storytelling Examples B2B Chemicals 117

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

Storytelling 88

Storytelling B2B Brand Branding 88

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online.

Video 118

Video Social Media Media YouTube 118

Cision

NOVEMBER 8, 2017

In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. Jay Baer Asks — Is Earned Media a Second-Class Marketing Citizen? Click the image to view the video or read the transcript below. Do we suddenly care LESS about influence and storytelling? Of course not.

Video 0

Video Marketing Media Measurement 0

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. The marketing department can be split into three types of media — paid, owned and earned.

Storytelling 0

Storytelling Data Communications Technology 0

Presspage

AUGUST 24, 2023

Changing Markets: Current State and Challenges In his presentation, Jasper addressed the current state of content and marketing. Data and Relationships : First-party data has become a prized possession for brands seeking to build lasting relationships with their customers, and essential for future-proof digital marketing.

Storytelling 78

Storytelling Data YouTube Strategy 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. When speaking or writing to promote a business, pretend you’re making a 30-second video. Forget the chronology.

Storytelling 140

Storytelling How To Software Small Business 140

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. You can effectively use visual content to market your brand, and we’ll discuss how below.

Storytelling 120

Storytelling Video Infographics YouTube 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms.

Video 149

Video Case Study Agriculture B2B 149

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Shift Communications

JANUARY 9, 2018

In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Vice President, Marketing Technology.

Video 88

Video Trends SEO Marketing 88

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. Or, at the very least, are funny like this video from career blog Snagajob.

Storytelling 149

Storytelling Data Insurance Insurance 149

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. View the podcast marketing PR press release. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. The essence of great storytelling is taking the reader on a journey. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

Prohibition

JANUARY 30, 2024

Influencer marketing will continue to be a powerful tool for brands looking to connect with their target audiences throughout 2024. In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024.

Trends 62

Trends Marketing Comparison Retail 62

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. He wasn’t impressed, but that shouldn’t take away from the brilliance of the ACS video. Here’s the rest of the list.

Storytelling 157

Storytelling Chemicals Infographics Agency 157

Presspage

JULY 11, 2017

When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience. If nothing noteworthy happens in a blog or video, it is not worth to continue following the story. This also goes for your brand story, blog post or video. The concepts Aristotle mentions are chronological.

Storytelling 137

Storytelling Film Blogging Video 137

5W PR

JUNE 12, 2023

Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements. Travelers share their experiences, photos, and videos on social media.

Tourism 88

Tourism Social Media Travel Marketing 88

5W PR

JUNE 14, 2023

However, marketing cheap healthy snacks comes with unique challenges. There are a few different effective strategies that brands can employ to market cheap healthy snacks successfully. Understanding the Target Audience To effectively market cheap healthy snacks, brands must understand their target audience.

Marketing 88

Marketing Consumer Education Retail 88

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. But it’s not just the social world where video has a key presence.

Video 62

Video Product Launch Film Social Media 62

Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Show pictures and video of real people. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. “Your video consumers are moving fast,” says Larry.

Content Marketing 73

Content Marketing Video Trends Marketing 73

PRSay

NOVEMBER 5, 2018

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video.

Video 96

Video Communications Strategy Product Launch 96

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Free Storytelling Resources to Improve Your Storytelling Skills.

Storytelling 100

Storytelling Resources Journalism Examples 100

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

Instagram 120

Instagram Video Brand Branding 120

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. How video content can help drive leads. How does video impact this relationship?

Video 95

Video How To Education YouTube 95

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT.

Healthcare 78

Healthcare Storytelling Communications Local 78