Beyond PR

JULY 7, 2016

Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. Optimize your local search listings. Host a contest.

Small Business 74

Small Business Local Marketing Guidelines 74

NewsWhip

JANUARY 19, 2024

Regardless of whether or not Musk believed his comments were responsible for these decisions, companies kept leaving, and soon a flood of articles were published reporting that Walmart was next in line, with Reuters having the top story about the retailer overall. million engagements on the platform.

Advertising 78

Advertising Advertising Brand Branding 78

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. There’s a sign on the front door limiting the number of people in the shop for social distancing. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting.

Tourism 118

Tourism Fashion Travel Retail 118

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Travel media reported on hotels decorated in the style of Barbie.

Film 129

Film Marketing Sports Hotels 129

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. What I love about this blog is it isn’t really a PR/social media blog.

Social Media 68

Social Media Blogging Media Airlines 68

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Local economy is not as bad as it may look based on just the indicators. Top 3 advice for a foreign company to navigate the media and communications environment in Japan 1.

Marketing 106

Marketing Newspapers Print Local 106

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116

Corporate Retail Policies Employee 116

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Foursquare has already experienced tremendous use after its introduction in 2009, and since then, the app has evolved–now focusing on local search capabilities, ratings and tips.

Twitter 120

Twitter Social Media Retail Groups 120

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Public information Local government, health services and blue light services have redirected all communication to providing public information that supports the government’s response to the COVID-19 crisis. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

ImPRessions - Crenshaw Communications

JUNE 7, 2017

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Communications Conversations

SEPTEMBER 12, 2017

” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. And, it’s been used (to death) in signage by retailers, restaurants and media. I had real conversations with friends (local and far-flung). 3 — Social media is no longer about conversations.

Retail 0

Retail Social Media Customer Service Twitter 0

MaccaPR

FEBRUARY 19, 2018

When the inevitable social media backlash erupted, the CrossFit gym owner compounded the crisis by posting a profanity-laden response that called criticism by outraged women “b t,” “delusional and ignorant” and “feeble minded garbage.” CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Waxing UnLyrical

JULY 18, 2019

We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo. manual social media searching, local news, niche publications, community events, etc., channel and content optimization, and diversity and reach across audiences.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Communications Conversations

OCTOBER 24, 2014

Essentially what they’re doing is using Instagram as a virtual idea-starter for parents and others around Halloween goodies and DIY crafts (two areas of “interest” for a giant retailer like Target, who just happens to sell all of the items that go into said goodies and DIY crafts). ” Content that’s useful.

Instagram 146

Instagram Case Study Brand Branding 146

Cision

JUNE 21, 2016

Publish a blog and promote your posts through your LinkedIn profile and other social media channels, or better yet, identify respected blogs in your business networks and submit guest posts. You can also offer yourself as an expert to local and industry media who write about topics you can provide insight on. “A

Brand 189

Brand Branding Real Estate Tourism 189

The Stalwart Blog

MARCH 22, 2017

That’s true as much for the local coffee shop as it is for online retailers like Zappos. All of your marketing initiatives — be it social media, email, PR, advertising, SEO and the like — must showcase your human side on some level and show how your core values align with your company.

Marketing 68

Marketing Retail SEO Instagram 68

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results.

SEO 120

SEO Creativity Mobile Journalism 120

Shift Communications

SEPTEMBER 8, 2017

The Better Health Tour – a cross-country tour aimed at gathering local health innovators to discuss fostering innovation – was launched as an answer to this challenge. At each stop, disruptors, customers and McKesson veterans gathered to share insights on how to drive healthcare innovation locally and nationally.

Healthcare 79

Healthcare Leadership Local Retail 79

ImPRessions - Crenshaw Communications

MAY 18, 2018

REI’s “opt outside” campaign, in which it closed its stores on black Friday and urged people to go outside, was a compelling social activism campaign that in turn helped REI separate itself from other outdoor retailers. Over 1400 people ventured in to see how locals live. PR helps fosters brand immersion.

Brand 149

Brand Branding Storytelling B2B 149

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Fast Retailing.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Lauri Pehar Borsh

MARCH 26, 2014

I recently attended the Influencers 2.0 | ROI of the Influencer webinar presented by Social Media Today and sponsored by Act-On Software. as well as Act-On’s white paper… Best Practices in Social Influencer Marketing. Social influencers have been around as long as society itself. A study on the 1940 U.S.

Marketing 83

Marketing Retail Social Media Software 83

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. has a total of 3,929. What is the cost of enrollment?

Industry 52

Industry Real Estate Healthcare Tourism 52

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Facebook Preferred Audience. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

In social media, sometimes the tiniest of tweaks can make an incredible difference. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. Facebook Preferred Audience. Here’s why.

Facebook 100

Facebook Banking Retail Local 100

Shift Communications

FEBRUARY 23, 2017

They also provide great content for repurposing on social media, blogs and elsewhere. Don’t forget about local media! Launching a new initiative that’s poised to impact the local community? Don’t forget about your local media. Does your business have some impressive growth numbers to share?

Local 68

Local Mobile Corporate Retail 68

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Run a social media contest and reward user-generated content. 3 Nordstrom, Inc. 2021, September 8). Nordstrom Press Room.

Strategy 52

Strategy Customer Service Airlines Hotels 52

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Media Relations 98

Communications Conversations

SEPTEMBER 10, 2020

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Little known fact: You led social media management for the Business Journal during your time there.

Radio 167

Radio Journalism Interviews Energy 167

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. Research shows that about 71% of consumers are more likely to make purchases based on social media referrals.

Consumer 52

Consumer Marketing Social Media Instagram 52

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

MAY 16, 2019

Her role ranges from drafting reactive statements to working on campaigns for press and social media. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Radu described how he’d needed to get to grips with a wide range of tools and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Communications Conversations

SEPTEMBER 15, 2020

It’s an interesting one in that it’s not wholly tied to social media, as many lists are. To talk about the most influential people in PR, comms and social in the Twin Cities, you need to go well outside Insta and Twitter. Trend-setters –and again, not just social media trend setters.

Agency 78

Agency Trends Social Media Local 78

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. Communications departments have, generally speaking, got to grips with the role that media, analysts, third party review sites, and social media play in the reviews process and how to influence them.

Engineering 67

Engineering Reputation Social Media SEO 67

5W PR

JANUARY 8, 2019

Social media stickiness will be built into these on-site attractions, and once back at home with their samples in tow, attendees will discover more through online buzz and targeted social content. Pop-up shops can include a media day with exclusive content prior to opening to the public.

Brand 74

Brand Branding Instagram Fashion 74