Cision

JANUARY 22, 2016

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Some columns are merely Q&A, and a press release or pitch may not be useful.

Pitching 120

Pitching Newspapers How To Knowledge Base 120

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package.

Pitching 98

Pitching Consumer How To Education 98

5W PR

OCTOBER 31, 2023

Utilizing college resources Colleges and universities often have dedicated career services departments that can assist students in finding suitable internships. Networking with professors and advisors Professors and academic advisors are excellent resources for finding i nternships for college students.

How To 78

How To Local Interviews Resources 78

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual.

Resources 214

Resources Pitching Television Radio 214

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection.

Publicity 103

Publicity Internal International Resources 103

Marketwired

FEBRUARY 9, 2016

For PR professionals, Twitter can be a great resource. Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters.

Twitter 100

Twitter Pitching Report Local 100

PR for Anyone

SEPTEMBER 10, 2020

By being a good resource and helping them out, they will use you again and again as a resource. You don’t always have to pitch yourself. So when you have this reporter who has all this work to do, imagine how valuable you are when you learn how to pitch really good stories. Get to know a journalist’s work.

Publicity 130

Publicity Television Pitching Resources 130

PR for Anyone

OCTOBER 12, 2021

Remember that all of this content can be tweaked to create media pitches as well. Content can be all about neighborhoods you specialize in and the local community. Don’t forget to invite the local media! Do it yourself or pull your team together, whatever your resources are, just do it! 3StepstoPRSuccess.com.

Real Estate 130

Real Estate How To Local Interviews 130

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Become a valuable resource for them. Make your business newsworthy. New” is the key word here.

Social Media 167

Social Media Media Local Pitching 167

Sword and the Script

APRIL 21, 2020

To that end, this post is aimed at helping both job seekers and employers in PR and communications find resources for finding or fulfilling job listings. If you have a resource that isn’t listed here, please send me a note or leave a comment on this post so I can look into adding it. It’s first-come-first-serve. SimplyHired: [link] 46.

Publicity 107

Publicity Communications Local Resources 107

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

PR Insiders

NOVEMBER 10, 2020

2020 has been a challenging year in so many ways for nearly everyone – and pitching the media in the middle of a pandemic is no exception. COVID-19 dominated so much of the news cycle that, seemingly for months, any pitch that didn’t include a coronavirus angle ended up in some reporter, editor or producer’s deleted file.

Media 78

Media Pitching Print Interviews 78

5W PR

JANUARY 16, 2020

At the same time, local news publications have become decentralized , coming to meet the need for depth and comprehensiveness of the audience’s interests. As a result, this has transformed the determinant of success, in PR and communications, from financial resources to niche targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. You can hug your elderly loved ones!

Case Study 100

Case Study Study Media Local 100

Business Wire

DECEMBER 19, 2017

by Ai Arakawa, Senior International Media Relations Specialist Many of us in the PR/Communications business spend our days focusing on our work with local media. He thinks Twitter is especially useful for PR professionals to find appropriate journalists to pitch. and how things could be made better.

Internal 152

Internal International Media Pitching 152

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

Cision

APRIL 23, 2015

In recent years, “giving day” events have built momentum in the nonprofit sector, creating buzz and driving donations for local charities and community organizations through crowdfunding. Yet, that’s easier said than done when many nonprofit PR professionals are working with limited resources.

Nonprofit 120

Nonprofit Mobile Pitching Local 120

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

The Proactive Report

JANUARY 21, 2017

A colleague of mine is a master of TV placements, both local and national. It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. I get the most bizarre pitches that have less than nothing to do with what I write about. Most media outlets lack these resources now.

How To 100

How To Media Case Study Resources 100

Cision

NOVEMBER 28, 2017

For simplicity, let’s also consider mid-sized businesses with limited personnel or budgeting resources. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. — can be daunting to research for just one contact.

Small Business 245

Small Business Media SMB Pitching 245

ReimaginePR

MARCH 25, 2020

Moreover, art students from local high schools possess the chance to shoot their work at the kiln and get valuable knowledge in the usage of wood fired kilns. Human resources are among the most crucial assets of an organization. You all have the chance to pitch a last project thought. More information is seen in www.etrade.com.

Agriculture 120

Agriculture Education Local Resources 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Click here for your free “10 Media Pitching Do’s and Don’ts” tip sheet now! This tactic can be especially effective for garnering local press (Think: Local company earns coveted spot on prestigious Inc.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Barokas

JUNE 19, 2017

Research – when it comes down to it, if you do your research into the reporter’s beat and past coverage, and think what you are throwing their way is actually something they would be interested in, it really doesn’t matter how many times you pitch them. It’s pretty easy to spot when you are victim of a blast pitch, and it’s simple to avoid.

Pitching 68

Pitching Sports Resources Report 68

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Become a valuable resource for them. Make your business newsworthy. New” is the key word here.

Social Media 78

Social Media Media Local Pitching 78

Landis PR

APRIL 12, 2021

Even now, print newsrooms usually have far more reporters than comparable broadcast organizations so it’s easier to commit resources to in-depth, enterprise and investigative projects. They are often the go-to pool resource for other media, because they provide quick and accurate fundamentals, especially when time is of the essence.

Meeting 98

Meeting Media Print Enterprise 98

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. By “pitching” themselves to these avenues, aspiring PR professionals can increase their chances of finding entry-level opportunities and kick-starting their careers in public relations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Lisa Zanchi. Senior Marketing Strategist.

Trends 142

Trends Industry Wikipedia How To 142

OnePitch

NOVEMBER 17, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

Strategy 52

Strategy Real Estate Media Pitching 52

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Don’t fall for a slick pitch. Our local partners knew the “lay of the land” and were cooperative on every level.

Local 120

Local Corporate Groups Ethics 120

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT. Rapid Fire Round.

Tourism 120

Tourism Travel Conference Crisis 120

Prohibition

AUGUST 29, 2023

Allocate resources : Determine the budget, time, and manpower needed for your food PR campaign. Ensure you have the necessary resources to execute your strategies effectively. This can include collaborations with local farms, beverage companies, or dessert makers.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

PR in High Definition

MARCH 24, 2020

You’re better to establish the company in two key countries, than spread resources too thin and have a fleeting presence in four switch on, switch off countries. In many cases, the expectation is that content simply needs translating into local languages and can be pushed out. Another common faux pas is bundling results.

Local 48

Local Case Study Agency Resources 48

Presspage

JUNE 26, 2018

That means it’s a hub of academic activity as well as a resource for a community that is both a tourist attraction and center of industry on the Gulf Coast, Eddleman says. Quick Takes enables users to post notable matters they wouldn’t pitch to news outlets, due to lack of local column space or airtime. ”

Community 88

Community Newspapers Education Resources 88

Shift Communications

JUNE 17, 2015

One of the building blocks to locking down consistent coverage is creating strong relationships between your client and reporters, and turning your client into a reporter’s go-to resource. Every time the executive travels, we reach out to locally-based reporters who are writing about the company’s space, and set up exploratory meetings.

Pitching 60

Pitching Report Meeting Resources 60

Prohibition

JULY 7, 2023

Some agencies specialise in working with restaurants, helping them create a strong presence in the local culinary scene and attract customers. Time and resource savings : Managing PR in-house can be time-consuming and resource-intensive, especially for small businesses. What is your approach to media relations?

Agency 62

Agency Case Study How To Crisis 62

Stephen Waddington

NOVEMBER 21, 2017

Topics discussed on the latest #FuturePRoof podcast include: #PRin2018; Cluetrain Manifesto; local media debate; and more. Is a lack of investment of local media damaging society? Sarah will explore the role of local media with leading journalists and a Member of Parliament on Wednesday evening in London.

Local 61

Local Twitter Social Media Blogging 61