Bad Pitch Blog

AUGUST 7, 2012

But as you build your media relations strategy, keep in mind that proof comes in various forms and is needed at various stages of your pitch. Similarly, if you''re media relations strategy expects to take something from unknown to being featured in national media right away?

Pitching 67

Pitching Strategy Local Banking 67

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? Each news outlet may have its own publishing schedule; however, as website analytics improve, more and more of them are turning to audiences’ online habits to inform their strategy.

Media Relations 40

Media Relations Media Journalism Print 40

ImPRessions - Crenshaw Communications

JUNE 7, 2017

A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations.

Small Business 168

Small Business SMB Local Viral 168

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch. Clearly define your objectives to guide your strategies.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Barokas

MARCH 22, 2018

In other words, PR strategies and programs that kickass and deliver big. Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS. billion media impressions for VICIS.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250.

Journalism 65

Journalism Brand Branding Advertising 65

Mora Communications

JANUARY 3, 2018

An effective PR public relations campaign is a gradual building process. As we head into the New Year, it’s good to reflect on what is and isn’t working when it comes to your marketing strategy. Local print publications have different needs than national print. Prepare for your media interviews.

How To 40

How To Newspapers Print Interviews 40

Buzzstream

OCTOBER 17, 2018

In addition, any extra time you spend beforehand creating the campaign and developing the pitch strategy will ensure the highest-quality content is delivered to potential publications while the holiday is still relevant. Most print and online publications include an editorial calendar in their media kit.

Pitching 105

Pitching Viral Data Content Marketing 105

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations.

Marketing 92

Marketing Local Crisis Management Internal 92

NewsWhip

APRIL 28, 2021

Kirsty O'Connor, Director of Content, Data + Digital for Middle East + Africa Hill+Knowlton Strategies. David Soutoul, Data + Analytics Manager for APAC Hill+Knowlton Strategies. Balancing global strategy & local market needs. The intersection of media relations, social media, & content creation.

Consumer 78

Consumer Measurement Local Data 78

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls.

Strategy 40

Strategy Media Radio How To 40

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It’s sponsored content, which is a form of advertising, which is unquestionably paid media. ESG outlook.

Software 121

Software Case Study Advertising Advertising 121

PRSay

MARCH 29, 2021

To help reach your desired outcome for the interview, envision the perfect headline and develop a strategy to see it in print (e.g., Perhaps the client seeks to change public opinions, perceptions or behavior; to create or reposition a brand; to counter previous bad press or to correct factual errors.

Media Training 180

Media Training Training Interviews Media 180

Burrelles Fresh Ideas

JUNE 13, 2023

Typically, businesses turn towards hiring professional assistance in managing their public relations strategy; however, only some have that luxury at their disposal. For those looking for cost-effective solutions when it comes to doing public relations on a budget — we got you covered!

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

DECEMBER 19, 2016

Facebook - Depending on your social media strategy, consider how the new piece of content might resonate with your Facebook audience, which for some companies is more about workplace culture and boosting employee morale. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

FEBRUARY 25, 2015

We differentiate ourselves by doing ambitious, memorable stories that people cannot read anywhere else – original pieces that provide insight into the local business scene. Otherwise I try to follow the other local publications and whatever catches my eye.". Interviews Media Relations' Can you tell me about that?

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. Getting Your Social PR Strategy Off the Ground. Smart Social PR strategy always always ALWAYS maps to business objectives. The company was early to the idea of integrating social media into its overall strategy.

Strategy 40

Strategy Case Study Community Creativity 40

Bianchi Biz Blog

MARCH 7, 2024

The concentration of media sources means widespread influence, as most citizens turn to these outlets. Israeli media, critically probing, seeks hidden aspects in stories, challenging for companies and individuals. Strategic media relations are essential. million users Instagram : 4.19 million users TikTok : 3.2

Print 105

Print Marketing Real Estate Automotive 105

Bad Pitch Blog

MAY 20, 2010

What''s your strategy and advice for others? If the media is heavily reporting stories about a specific person, product, company, or trend, find a way to align your company’s current pitch with it. Good Organic Stories Trump Re-Prints. Do Right By The Reporter. Not to worry.

Pitching 49

Pitching Fashion Report Twitter 49