Sword and the Script

NOVEMBER 23, 2021

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

Leadership 145

Leadership B2B Study LinkedIn 145

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

Leadership 189

Leadership B2B Marketing Study 189

Shift Communications

DECEMBER 6, 2022

Executive communications programs remain a top way for organizations to achieve this. Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. Thought Leadership Channel Strategy.

Communications 78

Communications Leadership B2C LinkedIn 78

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

APRIL 25, 2024

Like brand managers, time, thought and energy must be carefully invested in establishing a professional brand that reflects the career path we have chosen to walk. Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles.

Strategy 78

Strategy Brand Branding Leadership 78

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? Can B2B senior executives also find their niche here? For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts.

B2B 405

B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Podcasts about entrepreneurism in particular can be a strong way for top executives and thought leaders to share their success stories and advice for budding business-builders. In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies.

Agency 401

Agency Interviews Education Television 401

Stern + Associates

NOVEMBER 18, 2022

Building thought leadership and executive visibility. For as long as I can remember, I thought “thought leadership” was sufficient to describe PR strategy among communications professionals. But it didn’t really articulate what it was doing for executive visibility. Enter executive visibility.

Leadership 62

Leadership Measurement Conference Groups 62

Sword and the Script

FEBRUARY 28, 2023

Many companies and founders expect “results,” but they haven’t given any real thought to what types of results will most positively impact their business or how they plan to achieve those results. In reality, your PR person or team needs you to stay actively involved, particularly if thought leadership is part of your strategy.

Company 113

Company Publicity Leadership Pitching 113

Konnect Agency

AUGUST 10, 2022

“Thought leadership” is a buzzy phrase that is often thrown around in business circles, but when executed correctly it can be very beneficial in driving awareness and trust for your brand. Why is social media a key part of your thought leadership strategy and how a social media agency can help.

Leadership 98

Leadership Social Media Agency Strategy 98

Shift Communications

SEPTEMBER 23, 2022

The executive leadership team has yet to signal their willingness to help bring the message to market in interesting ways. A compelling mouthpiece (read: executive spokesperson) is needed to do that. Step one is to triage why the executives are reluctant to participate in external communications. One hiccup.

Communications 78

Communications Leadership Energy Storytelling 78

PR in High Definition

FEBRUARY 22, 2024

Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered. Leadership branding : Local executives should be seen as thought leaders in their industry, to highlight the investment that an organisation is making in a territory.

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

APRIL 2, 2019

And a fundamental part of any effective PR campaign is a healthy focus on executive visibility. A C-level executive is the face of the company and often its brand. Here are some key tactics for PR pros to build executive visibility and thought leadership. See this post for tips on writing stellar executive bylines.

Conference 160

Conference Leadership LinkedIn Social Media 160

Shift Communications

DECEMBER 9, 2021

It’s been long known that equal effort should be put into executive positioning on social media, too. Here are our top considerations for establishing executives on social media, to tear down the barrier of a faceless C-suite and build up authentic corporate character and thought leadership that will create brand relevance.

Social Media 113

Social Media Communications Media Leadership 113

Communications Conversations

MAY 12, 2023

For people who are “on LinkedIn”, the experience is most likely an episodic one. For most people, that’s what LinkedIn is. Now, some people would say looking at your LinkedIn stats weekly or monthly is a little narcissitic. Check in every once in a while. Make a few new connections each month.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. What Is a Thought Leadership Strategy? How Can I Create a Thought Leadership Strategy for My Organization?

Leadership 62

Leadership Strategy How To Groups 62

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. How can you create a well-executed digital PR campaign?

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned results aren’t usually enough for a robust PR program.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. How do you leverage that thought capital? The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business.

Leadership 149

Leadership B2B Tools Conference 149

Stern + Associates

DECEMBER 8, 2022

With an ongoing need for companies to cultivate trust with customers, building an executive’s social media presence is a critical way to communicate company values in a humanized and authentic way. Understand why creating a social media strategy is important for your brand and your executive. Where will the executive’s audience be?

Social Media 85

Social Media Strategy How To Media 85

ImPRessions - Crenshaw Communications

MAY 1, 2018

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. But beware of getting too arcane.

B2B 147

B2B Leadership Customer Service eBook 147

Rock the Status Quo

OCTOBER 27, 2014

tweet this ) LinkedIn is a perfect example. It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. What is it? FIVE WAYS TO CREATE VALUE.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

Remote PR Jobs

SEPTEMBER 25, 2023

To help you effectively execute on all three, we'll walk you through the nuances of each below, as well as some suggestions on how to leverage them for your company. While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process. At Influence & Co.,

Media 100

Media Pinterest LinkedIn Case Study 100

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Speaking engagements are an effective way to shape executive thought leadership. To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. Executive content. Take the stage. Create your own event.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

SEPTEMBER 8, 2020

B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 94

Survey Industry Leadership Study 94

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. Allan Schoenberg is an experienced public relations executive with a successful track record in all aspects of business-to-business communications. Connect with Allan on LinkedIn , Twitter, and Instagram. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Deirdre Breakenridge

OCTOBER 22, 2014

Participants will be asked to share their thoughts and advice on a number of scenarios, including: · The phone rings with a reporter from @NYTimes who shares allegations of insider training by your company executives. · For more information view Valerie’s LinkedIn profile or connect with Valerie on Twitter @valeriesimon.

Crisis 312

Crisis Twitter Community Conference 312

Communications Conversations

MAY 20, 2020

” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.” The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though). Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. We wanted to understand the context – so we asked respondents “ why ?” in an open-ended follow-up question. click image for higher resolution).

Communications 120

Communications Crisis Internal International 120

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. I definitely have more thoughts on the skills the social media pro of 2022 should have. I consider this a skill because many executives don’t have the time or the desire to sit and be “taught”.

Social Media 174

Social Media Media Analytics Data 174

Communications Conversations

OCTOBER 22, 2014

And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Executive: Meg Whitman. Let’s just stop there for a moment. Organization: Edelman. Organization: Apple.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

5W PR

DECEMBER 5, 2018

For executives, social media is a crucial resource because it helps them to make choices based on things like social proof and local endorsements. Although various social channels can contribute to a company’s B2B social media marketing strategy, there are few channels that appeal more to professionals online than LinkedIn.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

wiredPRworks

MARCH 10, 2022

Beth Nyland on LinkedIn. Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team.

Creativity 98

Creativity Communications Instagram Interviews 98

Communications Conversations

APRIL 1, 2021

Just a quick glimpse at her LinkedIn posts and you’ll see what I mean. And, since she recently started a new job with Thrivent after years in the credit union world, I thought it was the perfect time to feature her as part of this “Rock Star” series. we’ve never met in-person. But, I can just kinda tell.

Financial 148

Financial LinkedIn Groups Sports 148

Communications Conversations

SEPTEMBER 2, 2021

Specifically social media coaching for executives and leaders. To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). Over the last year, I’ve worked with a handful of different executive leaders mostly to raise their visibilities in their respective industries.

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

A well-executed PR campaign acts like an extension of the brand, engagingly telling its story. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108