PR for Anyone

SEPTEMBER 13, 2023

Lisa is an award-winning travel expert and one of the top travel influencers in the world. What felt like rock bottom at the time, was actually the beginning of an incredible journey that would span 102 countries across six continents! Her website “We Said Go Travel” ranked third on Rise Global’s top 1,000 Travel Blogs. Find us on

Travel 147

Travel YouTube Instagram LinkedIn 147

Prohibition

APRIL 12, 2024

LinkedIn explores short-form video LinkedIn is venturing into the realm of short-form video content! Confirming earlier speculations, LinkedIn announced its experimentation with a TikTok-inspired video feed (this could get interesting). Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

Prohibition

SEPTEMBER 3, 2023

From insight into influencer activity, to Elon Musk making more disliked changes, here’s everything you need to be on top of. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective.

Advertising 116

Advertising Advertising Social Media SMB 116

wiredPRworks

SEPTEMBER 13, 2023

Influence Digest recently named Barbara Rozgonyi, a top LinkedIn expert strategy consultant, LinkedIn speaker, LinkedIn sales team trainer, and B2B marketing influencer to its list of top 2023 LinkedIn Experts in Charlotte, NC. Here’s the press release.

LinkedIn 52

LinkedIn B2B Strategy Brand 52

5W PR

JANUARY 12, 2024

Strategic content partnerships Collaborate with other businesses or industry influencers for content partnerships. Targeted LinkedIn campaigns Leverage the power of LinkedIn for targeted campaigns. Utilize sponsored content, InMail messages, and LinkedIn Ads to reach specific decision-makers within the target industries.

B2B 78

B2B Creativity Case Study B2C 78

Axia PR

SEPTEMBER 10, 2023

Using social media influencers can help your company reach new audiences. Influencer marketing uses endorsements and product mentions from influencers who are experts within their niche and have a dedicated social media following.

Marketing 62

Marketing Social Media LinkedIn Examples 62

Institute for Public Relations

MARCH 19, 2024

This summary is provided by the IPR Behavioral Insights Research Center Edelman and LinkedIn conducted their sixth annual study examining how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

Leadership 52

Leadership B2B Marketing LinkedIn 52

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

What about conversions from website visits, or deals influenced by credible articles or analyst reports? Smart brands will throw some paid marketing at earned media features or reviews to boost it on social platforms like LinkedIn or Twitter. Storytelling engages, influence persuades. Pulling the trigger on a purchase.

Storytelling 233

Storytelling Education Software LinkedIn 233

Remote PR Jobs

SEPTEMBER 25, 2023

Whether it was the fantastic content you've distributed, the influence of your SEO efforts, the customer experience you've delivered, or a combination of all three, earned media refers to the recognition you receive as a result. At Influence & Co., This type of accreditation helps build trust around your expertise.

Media 100

Media Pinterest LinkedIn Case Study 100

The Proactive Report

JUNE 18, 2021

LinkedIn has groups for almost any type of business, interest, or profession. Or you could leverage other people’s groups on LinkedIn and Facebook. For example, if your business is helping chiropractors learn management skills to build their practice you could join the LinkedIn Chiropractic group – it has over 20,000 members.

Small Business 213

Small Business Fashion Groups Local 213

Prohibition

JULY 7, 2022

It will be interesting to see how this impacts post engagement and brand/influencer relations over the coming months. LinkedIn engagement soars. Recent studies from Social Insider have shown that LinkedIn engagement is at a record high, with a range of post types contributing to this. How effective is video on social media? .

Instagram 118

Instagram Video Twitter Facebook 118

Prohibition

AUGUST 25, 2022

In the US they are testing “Reels Play” enabling micro influencers with less than 1 million followers to earn money directly from reel plays. LinkedIn to streamline recruitment. In Q2 2023, LinkedIn will be introducing a Business Manager to control all ad accounts, pages, audiences on one dashboard. Moving to the Metaverse?

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Communications Conversations

MAY 12, 2023

For people who are “on LinkedIn”, the experience is most likely an episodic one. For most people, that’s what LinkedIn is. Now, some people would say looking at your LinkedIn stats weekly or monthly is a little narcissitic. Those are the people I want searching for me on LinkedIn. First, the stats.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. In this collective-oriented society, engaging with key opinion leaders and influencers holds significant sway. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

PRSay

APRIL 25, 2024

Similarly, we can identify, qualify, shape and position our professional brands, and take steps to influence how we are perceived by our peers and employers — present and future. LinkedIn has a huge number of courses and certifications. Engage with peers on professional social media platforms like LinkedIn. Build your network.

Strategy 78

Strategy Brand Branding Leadership 78

Prohibition

MARCH 11, 2024

LinkedIn shares audience insight statistics LinkedIn has shared some interesting opportunities for B2C marketers in recent piece of research. The research shows that LinkedIn users have more money to spend and are more interested in spending it on luxuries than other platforms – which makes LinkedIn perfect for B2C marketers.

Advertising 62

Advertising Advertising Social Media B2C 62

Prohibition

FEBRUARY 13, 2024

LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages. Companies will be able to put spend behind existing articles shared on its LinkedIn page, setting targets for awareness, engagement and lead generation.

Instagram 62

Instagram LinkedIn Social Media Media 62

PR in High Definition

OCTOBER 30, 2023

LinkedIn turned twenty years old in 2023 and has undergone much transformation within its two decades. With 60% of LinkedIn users being between the ages of 25-34 years old, it’s quite possible that the growing presence of millennials and Gen Zs in the job market has driven this transformation.

LinkedIn 62

LinkedIn Instagram Reputation Facebook 62

Remote PR Jobs

OCTOBER 11, 2022

Media Lists and LinkedIn. Media lists are a classic aspect of PR, as it is important to have a network of editors and influencers readily available for your next big campaign or launch. In this industry, a lot of media contacts– journalists, influencers, bloggers– promote their content on their own platforms.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. or less and detailed demographics are in the report. >>>

Leadership 189

Leadership B2B Marketing Study 189

5W PR

MARCH 26, 2024

Look for influencers, analysts, and journalists who have a solid online footprint and respect among the audience. Social media presence LinkedIn and Twitter are powerful allies in building brand recognition and industry engagement. Join conversations with potential clients, influencers, and journalists.

Strategy 78

Strategy Privacy Financial Guidelines 78

Sword and the Script

SEPTEMBER 28, 2022

Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01 For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. I’m not here to bash advertising or LinkedIn. billion in 2022 and grow to $4.56 billion by 2024.”. will click it.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? There’s no denying TikTok’s influence on the launch of Instagram Reels. You can also reach out to an industry influencer to create reels in your interest. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Instagram 405

Prohibition

JULY 7, 2023

This is an interesting move in the influencer/UGC space, putting the onus on creators to come forward. LinkedIn 2023 algorithm LinkedIn introduced a native carousel option, but have since removed the option following creator feedback, sad news for LinkedIn marketeers that enjoyed the option!

Instagram 62

Instagram Social Media Media LinkedIn 62

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Connect with Mike on LinkedIn. And while that is certainly part of the process, it’s not nearly the whole picture.

Digital PR 246

Digital PR Reputation Employee Energy 246

Prohibition

OCTOBER 25, 2023

Influencer taking a photo for social media X introduces new premium features Elon Musk is rolling out yet more updates on X, now announcing new features for the users paying for the premium subscription. The platform has also launched Accelerate, an AI-powered B2B marketing campaign creator to support B2B marketeers.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

SEPTEMBER 13, 2022

TikTok is an extremely beneficial social media platform for many businesses and small creators alike and the use of TikTok influencers can be easily implemented into a brand’s social media strategy. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Sword and the Script

NOVEMBER 23, 2021

” That anecdote is included in the social proof section of Dr. Robert Cialdini’s new and expanded edition of Influence: The Psychology of Persuasion. That’s according to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report , which polled 3,593 B2B executives in six countries including the U.S. How much time?

Leadership 145

Leadership B2B Study LinkedIn 145

Flack's Revenge

DECEMBER 12, 2018

Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Plus, Neal has just finished his book The Business of Influence, which is also relevant, as you’ll see. It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Prohibition

DECEMBER 12, 2023

LinkedIn dabble with AI Between now and April 2024, LinkedIn is releasing a range of new features with a focus on AI integration. The app is already banned from federal government devices, however, at this stage it’s unclear whether the US will follow the likes of Iran and India in a full TikTok ban.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. True to the site’s name, “linking” is the heart of LinkedIn. Use influencer opportunities.

LinkedIn 159

LinkedIn Groups Community Leadership 159

5W PR

APRIL 5, 2023

Brands aimed at younger demographics may find Instagram and TikTok more impactful, while Facebook or LinkedIn may not be as effective. Influencers and Brand Ambassadors Indie makeup brands can reach a wider audience and build credibility with potential customers by working with influencers and brand ambassadors.

Brand 78

Brand Branding Retail Instagram 78

Prohibition

NOVEMBER 14, 2023

LinkedIn’s AI job search Users are being supported in their job search thanks to AI technology on LinkedIn. Google will be providing tools to creators to support them in this platform transition – a double win for creators as they can access great analytics and also focus on a more successful streaming platform.

Instagram 62

Instagram Social Media YouTube B2C 62

Onclusive

JUNE 1, 2016

I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook. They are indeed a proxy for our digital influence and network reach, but they have little to do […]. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections?

Instagram 150

Instagram LinkedIn Course Facebook 150

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Customers trust reviews and profiles from third parties, and such content often influences brand preference and product choice. Here’s how any tech company can benefit from the right PR campaign.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

Influencer programs can be very effective, particularly as part of a strategic PR program. But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. There are many common pitfalls that marketers face given the growth of influencer culture.

Fashion 180

Fashion Instagram Measurement YouTube 180

PRSay

JUNE 2, 2021

Influencer strategy: Leveraging the reach and influence of a celebrity, social media personality or niche expert to share your message. You can also follow Anvil Ready’s useful tips for communicators on Facebook , Twitter and LinkedIn. She is also a Professor of Practice at the University of Nebraska at Lincoln.

Strategy 176

Strategy Meeting LinkedIn Communications 176