Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Some experts will go for the easy route by simply presenting themselves as such on social media. Being an expert is based on what you know.

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Leadership Strategy Wikipedia eBook 52

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.

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The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

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Leadership Biotechnology Policies Local 69

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

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Deirdre Breakenridge

MARCH 9, 2022

For me, leadership and ethics go hand-in-hand. Unfortunately, Richard is correct, the bad behavior is present, and it often goes unnoticed and also unquestioned. . . Unfortunately, Richard is correct, the bad behavior is present, and it often goes unnoticed and also unquestioned. . .

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Ethics Leadership Video Social Media 433

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ?

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Marketing Survey Study Comparison 145

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

Adobe Chief Strategy Officer Scott Belsky will present on the impact of AI on creativity and digital experiences and the profound transformations taking place in the creative world. The agenda includes 20+ sessions mentioning AI either as the session’s overall theme or as a component. One to watch?

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Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. But we have a market. However, there is leadership.

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Leadership Social Media Creativity Ethics 59

Mark My Words

JULY 14, 2022

The Independent Five Conservative Party leadership hopefuls are jostling to make into the final two in the race to be the next prime minister, having made their appeal to MPs for support. Ready for Rishi is a decent slogan, the presentation is fresh, and his team will be very well-prepared to push out more on social media,” the expert said.

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ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. B2B Sales & Marketing Exchange (August, Boston). Sponsors are a who’s who of big B2B tech brands.

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Conference B2B Content Marketing Case Study 304

Stern + Associates

MARCH 3, 2023

She referred to a marketing metric – the Customer Effort Score – that answers the question, “How easy was it?” Know when to say “no” to help manage the costs of opportunities that present themselves. The post Leadership Through Influence: Takeaways from Zoe Chance appeared first on Stern Strategy Group.

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Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

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PRSay

FEBRUARY 14, 2018

Three days before Christmas, I gave myself an exciting career present: I took the Examination for Accreditation in Public Relations and passed, earning my Accreditation in Public Relations (APR) certification. Gostin, APR is the president and chief marketing officer at 120 West Strategic Communications. 120west.biz.

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Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Do we have access to your senior leadership?

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Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

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ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. Event marketers and executive thought leaders should now set sights on Q4 and 2021, of course.

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Conference How To Trade Shows Leadership 284

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

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Financial Video Consumer Data 164

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. We could do marketing mix optimizations and even ROI, but PR was always on the outside of that.

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PRSay

JANUARY 29, 2018

Ray Kotcher , APR, Fellow PRSA, is Professor of the Practice of Public Relations, Boston University College of Communication.

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Survey Ethics Leadership Financial 132

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

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Survey Trends Marketing Creativity 101

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

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Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. So, it looks like we’re all going to have to sharpen our virtual event producing, presenting, and attendance skills for the foreseeable future.

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Conference Trade Shows Technology Video 310

Prohibition

APRIL 15, 2020

If you’re looking to film thought leadership content during the lockdown, here’s our top tips to help you make your video look as professional as possible. Choosing the right background and lighting for your thought leadership video is key. This means that the way video is produced is changing rapidly from the norm.

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Inbound PR

OCTOBER 30, 2019

One of my favourite things to do is to give a presentation. In my first year of university, I had to present on a marketing project in front of the class - about 90 people - and I remember how nervous I was and how my nerves got the best of me. I love public speaking. But I used to hate public speaking. The more, the better.

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PRSay

DECEMBER 28, 2021

The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation. Here are five basics to keep in mind before your email marketing campaign takes off in 2022: 1.

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wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

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PRSay

JUNE 9, 2021

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

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PR 20/20

FEBRUARY 21, 2023

Whether it’s sales, growth, or marketing, leadership must implement a plan with measurable goals. With many business models built on in-person experiences and traditional marketing, pivoting to a virtual world came with a significant learning curve. But what happens when the unexpected strikes? Don’t skip this step!

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Marketing Resources Advertising Advertising 68

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

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Survey B2B Marketing Interviews 117

PRSay

APRIL 25, 2024

Similarly, we can identify, qualify, shape and position our professional brands, and take steps to influence how we are perceived by our peers and employers — present and future. Develop a list of specific areas in which you want to improve, such as presentation skills, leadership abilities, technical expertise or project management.

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Strategy Brand Branding Leadership 86

Sword and the Script

JULY 12, 2022

Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment.

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B2B Marketing Survey Case Study 96

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Assist in the research, writing and development of new business proposals and presentations. Provide strong guidance and leadership to junior-level staff. Here’s what you have: -3+ years of experience in PR, communications, or marketing. research, duties and projects as required. Prior experience in a client-facing role.

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B2B Policies Case Study Enterprise 291

Onclusive

NOVEMBER 10, 2021

In this step, you’ll determine exactly how the data will be collected, over which period of time, who will be involved in collecting and analyzing the data, and how the findings will be compiled and presented. Before making conclusions and recommendations, keep in mind that the future doesn’t necessarily depend on the past or the present.

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Deirdre Breakenridge

FEBRUARY 7, 2022

At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. As I mentioned in my book, Answers For Ethical Marketers ,” early in my career, I thought my ethics and values were naturally baked into the professionals around me.

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Ethics Course Video Agency 367

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. At IMEX America 2014 , I presented on Panoramic PR. Marketing 1.75 2 Target the specific areas on your profile that spotlight your career marketability.

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LinkedIn Trends Marketing Meeting 49

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

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Reputation Publicity Education Corporate 88

ImPRessions - Crenshaw Communications

JULY 7, 2021

A great example was a French company we worked with that was launching their competitive pricing tool in the US market. This one is hard because it’s natural for marketing or sales teams to look for a guarantee on lead-generation or conversion. This was not new technology and the name was virtually unknown in the States. Immediately?!

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