Cision

APRIL 26, 2016

The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication? Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Decision Time Nears for Mega Measure: FASTER Bay Area.

Meeting 98

Meeting Media Print Enterprise 98

Critical Mention

APRIL 13, 2020

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 111

Media Analytics Healthcare Crisis 111

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Neither team had too tough a time making it into the local playoff rounds.

Journalism 70

Journalism Local Social Media Twitter 70

NewsWhip

JUNE 2, 2020

When we talked more about what the local and national audiences were talking about, we got a really strong response.” Compelling, original and well-targeted content is encouraging more and more engagement and creating triple-digit growth across almost every measure. Beyond our wildest expectations. social referrals. unique users.

Case Study 78

Case Study Study Radio Analytics 78

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Shift Communications

JANUARY 3, 2017

We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.”. Their content is often featured on NPR and their local radio affiliates. If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We Katie McGraw.

Media 104

Media Training Technology Consumer 104

Cision

MARCH 17, 2017

It’s important for brands to also invest in strategies that offer a measure of a guarantee — which is where paid media can offer immense value. My favorite family tradition is… Anytime one of us travels somewhere, we make it a point to come home with a bag of coffee from a local shop. Halloween because of all the dressing up!

Fashion 227

Fashion Travel Interviews Instagram 227

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Cision

NOVEMBER 1, 2016

I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. The PESO model involves measuring and analyzing your results. My Boss Only Wants Media Placements. Let’s talk about this honestly, shall we? Or when they saw you on the noon news. It’s a fantastic ego boost.

How To 120

How To Software Analytics Google 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. has been exploring in her work on women in journalism.

Government 103

Government Education Print Ethics 103

Cision

FEBRUARY 25, 2016

I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI? What drew you to the PR industry? I’ve always been a news junkie and loved to write since I was a little kid.

Newspapers 120

Newspapers Financial Crisis System 120

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 40

Measurement Nonprofit Education Social Media 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route.

Agency 89

Agency Energy Crisis Management Industry 89

Beyond PR

FEBRUARY 20, 2018

In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well. Follow him on Twitter @cglynch.

Strategy 69

Strategy Analysis Technology Measurement 69

Waxing UnLyrical

JULY 30, 2015

Julie O’Neil of the TCU School of Journalism, and Dr. Barbara Gibson of Syracuse University London. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Bad objectives, wrong measurement.

Internal 40

Internal International Communications Measurement 40

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

OCTOBER 10, 2016

But however it was – whether through a local social media event, or because we’re both connected to Johns Hopkins, or then through ColorComm – I was always impressed by her indefatigable energy and willingness to lend a hand. It’s one thing to make people listen, but measuring it is key.

Measurement 40

Measurement Energy Retail Creativity 40

NewsWhip

JULY 21, 2020

Measuring the flight to quality. There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% Figure 1: Iffy Quotient from February 1 – May 1, 2020 Figure 2: Mainstream Quotient from February 1 – May 1, 2020. on February 18.

System 78

System Facebook Twitter Software 78

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Tracks include content strategy, core content concepts, future of content, and content management and measurement. As you’ll see from the 2019 agenda , this one goes deep on SEO, diving into topics like link building and local ranking opportunities. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

Maxim Behar

APRIL 11, 2024

It might take generations, but I'm confident that those living in Milan, Vienna, Frankfurt, or our beloved Berlin – where we'll gather on April 13th – will eventually adopt a similar outlook, just as the locals do. In journalism, there is a golden rule. That's the only true measure of success. Maxim: It's not just Bulgaria.

Television 59

Television System Interviews Travel 59

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

MARCH 15, 2016

PR nirvana is where the organisations listen better and communicators measure more. Access to a broad range of quality journalism is essential. I enjoy reading local newspapers (or digital properties) from wherever in the world I am working, but also make sure to get my daily dose of the famous “salmon-pink newspaper.”

Newspapers 40

Newspapers Leadership Analytics Journalism 40

PR Conversations

NOVEMBER 20, 2014

It is not merely semantics to believe communications take place between people and so recognise that employees are actually people who may be belong to Unions, be shareholders, members of a local community – and active, intelligent participants in the organisation’s success, not simply a human resource to be informed and persuaded.

Employee 77

Employee How To Internal International 77

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Local news and indy journalism more trusted. “I Marketing turns to creative to stand out from the clutter .

Marketing 196

Marketing Content Marketing Data Social Media 196

Rock the Status Quo

AUGUST 19, 2015

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. Is that what today’s journalism stands for? What would happen if success of a story for a local news station were measured on local impact?

Local 100

Local Journalism Infographics Social Media 100

NewsWhip

JANUARY 16, 2020

More than that, 2019 was a lesson in the power of local news to bring issues to a national audience. In order to measure which links to content would count as actual articles, we sorted through our database that tracks billions of stories and filtered by those that 1) published in English and 2) were not gifs, memes or photos of quotes.

Web 103

Web Local Journalism Storytelling 103

Flatiron Communications

APRIL 13, 2021

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. How one measures PR success also has evolved with the changing media landscape.

Media 41

Media Journalism Reddit Local 41

Journalistics

FEBRUARY 25, 2013

Monitor, measure, and learn from your audience – they’ll love some of your content, and they’ll hate some of it – write more of the stuff they love. Using the suggestion above, let the local news station know about your identify theft expert.

Media Relations 52

Media Relations Media Pitching Writing 52

Maxim Behar

JULY 2, 2023

Then I had my university degree in Prague, Czech Republic and my favorite job was journalism, so my practice in journalism led me to a correspondent in a couple of cities in Bulgaria and a special correspondent in Poland for a couple of years. And, for the first time ever in history – media are measurable.

Ethics 52

Ethics Internal International Course 52

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. Some of these syndications, or “pick-ups” are better than others. Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms. Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119