ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke sheds light on the latest and greatest PR campaigns, agency mergers, shifts in industry direction, and emerging trends. It’s probably the best resource for thought leadership about our business. Social Media Examiner provides the latest stories as well as tips that thousands of readers take to heart every day.

Company 203

Company Trends Case Study Crisis Management 203

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As Trend spotting in journalism. Roberta explains.

Data 68

Data Trends Journalism Print 68

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. The media marketplace is also changing.

Communications 192

Communications Sports Journalism Fashion 192

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home?

B2C 73

B2C B2B Agency Trends 73

PRSay

AUGUST 11, 2021

When pitching your clients as sources to newsletter writers, look for those “who provide new angles and analysis on breaking news,” advises Michael Smith, a staff writer who covers college athletics for the magazine and news site Sports Business Journal , which also offers subscription newsletters.

Media Relations 196

Media Relations Trends Media Newspapers 196

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 319

B2B Company SMB Automotive 319

Onclusive

AUGUST 22, 2017

Executive Thought Leadership. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Yet it can yield real insights for inclusion in a thought leadership program for key executives. Here are some compelling reasons why tech PRs should embrace the trend. Data-driven journalism is the future. Good data journalism helps to combat information asymmetry,” said Tom Fries, Bertelsmann Foundation.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Ethical leadership is critical. Would you please tell us more about this latest ethics study? We found several key things.

Ethics 52

Ethics Leadership Training Study 52

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

PRSay

NOVEMBER 21, 2022

While ICON 2022 buzzed with the excitement of people happy to be gathered in person again, PRSA’s conference in Grapevine, Texas, also gave PR pros the chance to hear about the latest trends in the communications profession. 14 episode of S&T Live. In my mind, the two are integrated,” she said.

Leadership 60

Leadership Conference Retail Storytelling 60

ImPRessions - Crenshaw Communications

MARCH 4, 2021

The thoughts and opinions of others can add “color,” or perspective, to any issue, particularly those that are complicated or part of an emerging trend. The Importance of thought leadership . Thought leadership is still crucial in today’s media landscape. They can persuade, encourage action, and effect change. .

Policies 310

Policies Study Leadership Consumer 310

Onclusive

JUNE 15, 2022

Integrating PR and marketing The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

The trend toward convergence of communications and marketing has been in the works for over a decade, and we’ve seen great examples of increased effectiveness when the two disciplines are working together in synergy. Integrating PR and marketing. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The pool of cybersecurity reporters is relatively finite, so PR pros should pick and choose the most relevant trending story and offer their source only to the most appropriate reporters to maximize return-on-effort. . For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity. Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? What this means for automotive PR professionals: use your seat to listen and develop a thoughtful, comprehensive media strategy that reflects the perspectives of the company’s key leadership.

Media Relations 93

Media Relations Automotive Media Survey 93

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. Opportunities for independent journalism.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. Consider sending something that is trending, especially if you notice that it’s something a journalist covers often.

Report 206

Report Media Pitching Trends 206

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Digital Sales and Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

MARCH 29, 2017

The report’s findings indicate a trend that most communicators may already anecdotally be aware of: As brand leaders, they must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

PRSay

OCTOBER 12, 2016

At the same time, this disruption creates more opportunity for brands to differentiate themselves, establish thought leadership and make stronger connections with buyers and influencers. Prior to Cision and PR Newswire, Ken held senior-level marketing and product leadership roles at Dun & Bradstreet, ADP, Citigroup, and IBM.

Communications 60

Communications Trends Leadership B2C 60

Bianchi Biz Blog

APRIL 19, 2021

Can you tell us what types of stories, trends or issues are on your radar now? I love stories on business trends. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! Anything that’s actionable for them will be notable to us.

Report 84

Report Meeting Automotive Media 84

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 103

Survey Media Relations Corporate Communications 103

Communications Conversations

NOVEMBER 12, 2020

What really differs from one setting to another is the quality of leadership and the resources you have to succeed. But journalism does addict you to quick results and to working alone. Having worked in the PR industry for the last 30 years, what changes, shifts and trends made the biggest impact over that time? Oh, so many.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

MAY 26, 2020

(click any image for higher resolution) Other Notes from the 2020 JOTW Comms Survey Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey to understand trends in the field of communications. Media relations only gets harder.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Konnect Agency

NOVEMBER 8, 2021

This niche outreach allows the opportunity to not only share your current funding round but secure future business through these industry publications, as seen in VC News Daily , PE Hub , and Wall Street Journal Pro PE. Key Takeaways.

Agency 98

Agency Financial Media Training Training 98

wiredPRworks

APRIL 20, 2022

In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

FEBRUARY 15, 2022

When the data was aggregated and anonymized, they could see behavioral trends in the legal sector that you couldn’t find in a survey. The economic implications were staggering, and the data put us on the front page of The Wall Street Journal. The story went viral in our market niche. Social proof was at work here too.

Company 96

Company Marketing B2B Software 96

PRSay

MARCH 19, 2021

Then came the internet and citizen journalism. Combine this trend with the increasing competition to break news first, and facts are often forced out of communications. Without any significant economic barriers to entry, ordinary people began going online to express their own takes on the news.

Ethics 172

Ethics Construction Television Radio 172

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. PR should be taking a close look at the content that’s trending. Reporters largely ignored search and social when those trends first took hold…until they couldn’t anymore. If you enjoyed this post, you might also like: Thought Leadership Actually Requires Thought and Leadership.

Survey 103

Survey Report Media B2B 103

Critical Mention

OCTOBER 14, 2018

Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. Not only does this allow you to hone your critical thinking skills, but it provides insight into broader industry trends. What’s in AdWeek today? What about Wired or TechCrunch ?

Leadership 68

Leadership B2C Trends Content Marketing 68