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The power of storytelling: How Wrexham AFC rose from the ashes

PR in High Definition

It contained interviews with everyday people across the town telling their own stories and where their connection to the team fit in. Wrexham, through their powerful storytelling has exponentially grown their fan base – even to the point where fans are now travelling thousands of miles to watch a game and if lucky, meet some of the players.

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Discovered by Porsche: the Art of Storytelling

Presspage

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. The brand adopted a publisher's mindset to strike a balance with editorial formulas and focused on relatable topics such as art, design, travel, music, and fashion.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. As we head into summer, do you have any travel and tourism trends to share?

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

Here are a few ways Instagram can help amplify storytelling for B2B organizations. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Brag about that media coverage. This is a no-brainer.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago).

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Build Brands with STOP Marketing Customer Experience Design not Storytelling

wiredPRworks

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

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