Remove Ethics Remove Interviews Remove Storytelling Remove Travel
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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Storytelling brings brands to life. PR helps differentiate.

Brand 149
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Behind the Headlines With Brandon Puttbrese

Cision

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I thought to myself: “Everything we do is storytelling!” In a crisis, ethics has to be a top consideration. How did this happen?

Crisis 0
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Behind the Headlines With Rich Oppel

Cision

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. It’s all storytelling. My hobbies outside of work include…swimming, fishing, reading and traveling.

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22 PR Rock Stars of the Future

Communications Conversations

She’s done an extensive survey and in-dedpth interviews. Because of Kathryn’s diligence, professionalism and work ethic, she was selected to represent USM for the Sales and Marketing Professionals of the Pine Belt’s Rising Star at Work Intern Program. Griscti Chapter of PRSSA. Logan Moore, @eloganmoore.

Sports 0
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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

MS: Growing up in this business most of my advisers have been male, so most of their input has related to being fearless, taking risks, asking for forgiveness, not approval, and never turning down work-related travel. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 245
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Successful Women in PR: Leaning In & Climbing Up

Beyond PR

MS: Growing up in this business most of my advisers have been male, so most of their input has related to being fearless, taking risks, asking for forgiveness, not approval, and never turning down work-related travel. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 81
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PR Rock Stars: 3M’s Heather Cmiel

Communications Conversations

Time traveling. PRSA has a code of ethics. And while I want to believe that all communicators live by ethical principles, I think documented principles that can be referenced, shared and help guide decision making today is more important now than ever. First is elevating the code and making it understood that ethics matter.

Ethics 68