PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. We need something to replace “bleisure!”

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PRSay

SEPTEMBER 10, 2019

But one surefire way to stand out from your competition is with excellent video storytelling. I’ve spent more than 20 years honing video storytelling skills with my team at MediaSource. So when you’re considering video storytelling, here are four key steps, from strategy to assessment: 1. Evaluation.

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PRSay

MAY 24, 2019

Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination. How do travel and tourism relate to the Ohio Restaurant Association and your role there? In addition, we work with local chambers of commerce, visitor bureaus and other organizations to make Ohio a travel destination.

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Ishmael's Corner

OCTOBER 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco?

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Presspage

JULY 11, 2017

Aristotle’s Framework for storytelling Next to the three big ingredients for a story mentioned above, Aristotle thought of a valuable framework for stories also. Make sure your plot is simple, compelling, and it contains the essential concepts of storytelling: pity, fear and catharsis. Take TOMS Shoes for example.

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Ishmael's Corner

OCTOBER 26, 2014

For consumer companies, Facebook offers one of the easiest platforms for brand storytelling. Which got me wondering how well this concept travels with brands in countries with “controlled” governments. I think we can agree that this is not brand storytelling at its best. You instantly bring out the humanity of the brand.

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Ishmael's Corner

APRIL 12, 2015

Taking a page from the visual storytelling playbook, TSA’s Instagram account highlights the dangerous and even crazy stuff that people try to get through airport security. All of the items were inert, and the passenger was an explosives instructor traveling with his training aids.

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Tough Sledding

DECEMBER 20, 2019

As a retired guy, I certainly want to read more and travel extensively — and I’m doing that. In fact, before I joined Kent State, I was a PR professional and storyteller for 16 years. And while at Kent State, I trained students to become storytellers, most of whom have become successful PR professionals.

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wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

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PRSay

APRIL 19, 2023

While the Oval Office was Pete Souza’s favorite place to take photos inside the White House, he also enjoyed being on the road and traveling to different locations. Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis.

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Remote PR Jobs

SEPTEMBER 25, 2023

A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational. If the startup produces a travel app, you’ll want to make sure the launch is in fall or spring, ahead of the big travel seasons. Explain how PR works.

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5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. A campaign highlighting the health benefits of a particular diet or the refreshing impact of a specific travel destination are great examples of this in action.

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The Hoffman Agency

JULY 8, 2019

To write such realistic descriptions, you’d think he had traveled there himself, the same as Joseph Conrad traveled on the Congo River before writing Heart of Darkness. So, if Emilio never travelled, how could he write stories so compelling and descriptions so true it transported you right into faraway lands?

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ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. If you want to learn about storytelling, talk to a novelist.

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5W PR

JULY 13, 2023

Giadzy is an e-commerce brand that offers Italian pantry products, lifestyle content, and a curated selection of travel guides and recipes. With travel restrictions and limited access to local Italian markets and restaurants, people turned to online platforms to explore and purchase food products.

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Stephen Waddington

JANUARY 27, 2021

Sectors of the economy impacted by COVID-19 such as hospitality and travel continue to suffer. Employers need to remain competitive, not having to travel to the office does not mean a reduction in salary,” said Shah. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged.

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Bianchi Biz Blog

SEPTEMBER 11, 2023

My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. We both enjoy learning and have found that travel is the best teacher. The rest is history, and I’ll celebrate my sixth year as a journalist this year. You can also find me at the barre studio.

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Contently - Strategy

JULY 22, 2021

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

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ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago).

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Ishmael's Corner

MARCH 7, 2018

The Art Of Storytelling In Business Communications And Public Relations. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out.more. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out.more.

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ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Visual storytelling will be better and easier. Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small.

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ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. The platinum influencers show off the high-end business travel and products as well as perks they enjoy using the card. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

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The Hoffman Agency

APRIL 3, 2019

When I travel, “things” are always at the top of my to-do list. Everything I saw was built by storytellers whose words weren’t just a supporting act, but were often the star of the show. I’m always looking for anecdotes, partially because of my profession as a PR storyteller and partially because I find them interesting.

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Prohibition

OCTOBER 19, 2022

Channel 4’s in-house creative agency, 4Creative, unveiled a series of stunts as part of their campaign to promote their new reality TV show, ‘Make Me Prime Minister’ – including deploying a vending machine that sells fake drugs and a travelling 10 Downing Street lectern. The importance of storytelling in PR .

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Waxing UnLyrical

OCTOBER 7, 2015

They allow us, if only for a moment, to travel to different times and places without ever leaving the safety of our own home. Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. Twitter Google+ LinkedIn Storytelling through the Eyes of a Child.

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Beyond PR

MAY 5, 2016

As spring heats up into summer, topics turn to popular leisure activities typically associated with the warmer months, such as travel and adventure or food and drink – areas where visual content is especially powerful and easy to create. We’re here to help, with a few visual storytelling ideas to get you started.

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ImPRessions - Crenshaw Communications

APRIL 30, 2020

It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling. Adweek Yeah, That’s Probably an Ad.

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Beyond PR

APRIL 29, 2016

Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape. In the past, would-be travelers leaned solely on paperback destination guides and magazines. Working with travel experts, they aligned these findings with practical advice.

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Maxim Behar

SEPTEMBER 20, 2023

Its premiere will be today in the capital, and it is an honor that he will bring some of the unique charm of his travels to the airwaves of Before Everyone. She also says: "I very much appreciate people with a twinkle in their eye who have the desire and ambition to work, but obviously also people with a twinkle in their eye for travel".

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ImPRessions - Crenshaw Communications

MAY 18, 2018

Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it. His storytelling prowess combined with his corporate activism makes it obvious why Salesforce is such a beloved B2B brand.

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Contently - Strategy

OCTOBER 18, 2021

The storytelling solution. Neanderthals were actually much stronger than humans and had bigger brains, but the reason we became the dominant human species is because we had an incredible storytelling superpower. He didn’t brag about “a future-facing real-world experience platform that would change the face of travel.”

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PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

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Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

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Deirdre Breakenridge

APRIL 10, 2017

Not to mention all the conferences and travel you can write off! A travel PR firm could go with TravelPR.agency. Five years ago, no one expected their PR firm to have video storytelling capabilities. You imagine having complete control over what clients you work with. You could claim FoodNews.media. The options are endless.

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PRSay

OCTOBER 22, 2019

And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. Storytelling is the best thing that communicators can to do to be successful in this new age. Show… then tell.

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Shift Communications

FEBRUARY 1, 2022

As Omicron cases surge, it is a reminder to employers of all sizes that a clear articulation of workplace, vaccination and travel expectations norms will be a necessary part of the employer brand story. Ideally, it should be placed in the context of the larger business story and efforts. Employee Wellbeing First.

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Ishmael's Corner

NOVEMBER 29, 2016

The Art Of Storytelling In Business Communications And Public Relations. I traveled to China last September — Steve Wozniak ended up right behind me in line going through customs — which was my 38th trip to China. to PR in China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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