5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. They pitch story ideas, manage media inquiries, and organize press events to attract media attention. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Bianchi Biz Blog

AUGUST 17, 2023

Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. We have a booth booked!”

Automotive 76

Automotive Mobile Technology Resources 76

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly.

Media Training 249

Media Training Policies Agency Interviews 249

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? Tacky and tasteless.

Pitching 272

Pitching Viral Interviews Education 272

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 99

Interviews Publicity Technology Social Media 99

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. 00:04:18] BB: Okay, so back to the pitch question. 3 Elements of a Pitch. [00:08:27]

Pitching 81

Pitching Financial Video Product Launch 81

OnePitch

MAY 3, 2022

Our guest on the podcast this week is Tom Matsuda , a fintech reporter at The Block. As a fintech reporter, Tom covers crypto wallets, Asia, and investments. Prior to The Block, Tom reported on neobanks, payment firms and blockchain startups for Sifted. His Thoughts on Pitches. [00:03:50] What He Writes About. [00:02:10]

Banking 52

Banking Product Launch Pitching Interviews 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

JUNE 30, 2022

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Beyond laying a foundation with media, it’s also vital to acknowledge the reality of CES for the reporters covering the show. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate.

Automotive 74

Automotive Mobile Technology Resources 74

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news.

Meeting 90

Meeting Transportation Media Journalism 90

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Questions to ask when interviewing food PR agencies When selecting a food PR agency, it’s important to ask the right questions to ensure a good fit.

Agency 62

Agency Case Study How To Crisis 62

Presspage

AUGUST 24, 2018

Important and recent press releases New product launches, earnings reports, awards, and executive hire announcements are excellent company news items that should be included in the media kit. Slimmed down versions can be saved as compressed files and emailed to media contacts upon request or in an effort to pitch a story.

Media 68

Media Leadership Product Launch Television 68

PR Fuel

OCTOBER 19, 2021

Only share a press release if you have something to report that may interest people. Do you have an upcoming product launch of an innovative product? A product launch may seem exciting to you, but it is not newsworthy if your product is the same as millions of other products on the market.

Writing 52

Writing Product Launch Storytelling Pitching 52

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. This includes staffing changes, product launches, expansions, partnerships and more. Metrics and reporting. It is critical to set expectations early and often.

How To 49

How To Trade Shows Meeting Product Launch 49

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g., Be prepared.

Print 60

Print Product Launch Fashion Report 60

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” Unlike in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

ImPRessions - Crenshaw Communications

MARCH 6, 2018

The word is a little misleading, because it sounds like you’re giving the story to only one reporter. But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. The $ pitches are no-brainers. Whom do you pitch the story to?

Pitching 189

Pitching How To Media Interviews 189

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Bianchi Biz Blog

JULY 22, 2021

Your company needs to be finalizing what big announcements, product launches, unveilings, etc. Beyond laying a foundation with media, it’s also vital to acknowledge the reality of CES for the reporters covering the show. While buried in CES pitches, a journalist’s response to you might not be immediate. you might think.

Automotive 107

Automotive Mobile Technology Resources 107

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. Increasingly, reporters and publications are being asked to deliver metrics such as article views, clicks, social media shares and likes. that should be utilized when important and noteworthy press is earned.

Media 100

Media Print Radio Consumer 100

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. However, if a brand is already well-known in the space and the product launch or other news has very broad appeal, going out broadly to press may be the best strategy.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

OnePitch

JULY 12, 2022

Our guest today on Coffee with a Journalist is Jae Thomas , a shopping reporter at Mashable. Jae covers kitchen goods, pet products, and fitness gadgets. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. We’re dealing with products. I do like that.

Pitching 52

Pitching Product Launch Writing Course 52

Shift Communications

AUGUST 3, 2016

What else is happening around the globe in non-direct spaces that could make this story more compelling to the average reporter? As much as your product may excite you, it is one of thousands being pitched out. Interviews: Number of interviews, types of interviews (phone, email, broadcast).

B2B 60

B2B Interviews Strategy Product Launch 60

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. This way, reporters working under tight deadlines can use and attribute the quote in their reporting. Chase a breaking story.

How To 334

How To Media Healthcare Survey 334