Interviews Leadership Product Launch Report 
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. And despite its name, it is definitely not limited to consumer products. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. . Upon receiving the offer, reporters will inform the PR person if they can honor the embargo time and date, or they may opt to pass the story.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
Before a PR firm was hired, unfortunately, an assistant to the president gave an interview full of inaccuracies which haunted the company for years. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch?
Sword and the Script
JANUARY 3, 2023
We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.
Bianchi Biz Blog
JUNE 1, 2023
Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches. By leveraging CES as a launchpad for your press announcements, media interviews, product demonstrations and thought leadership initiatives, you can catapult your brand to new heights of visibility and recognition.
PR Fuel
SEPTEMBER 16, 2020
You earn it with your company’s activities, product launches, events, and updates. Earned media is more difficult to obtain because it’s up to a reporter or editor to decide if you’re doing something newsworthy. Thought Leadership. You don’t pay for news coverage. Social Media. PR vs. Marketing.
Presspage
AUGUST 24, 2018
Because of advancements in technology, companies can build a better media kit that not only provides easy-to-digest information on brands, products, services, and leadership, but also engages media contacts—increasing the likelihood of obtaining positive media coverage. What should be in a media kit?
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