ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

Media Training 282

Media Training Training Media Interviews 282

Polaris

DECEMBER 8, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis.

Interviews 133

Interviews Media Training Media Training 133

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

Print 78

Print Newspapers Media Skype 78

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

Most PR teams will amplify segments on social media for further exposure. When pitching broadcast outlets it’s important to note the main differences between the medium and print, and to offer producers the information the need for potential segments. Here are some top PR tips for scoring top broadcast stories.

Local 323

Local Pitching Print Interviews 323

Maxim Behar

FEBRUARY 15, 2024

The perception of PR agencies as editorial teams in the years of the social media revolution is all the more relevant given that traditional media are no longer just an endangered species but are going extinct. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink!

Newspapers 59

Newspapers Print Media Social Media 59

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 96

Strategy Publicity Media Video 96

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. A national TV segment typically has a large and high-quality reach in real time, it’s searchable for some time thereafter, and it can be amplified on social media. Broadcast follows print.

Print 245

Print Pitching Television Newspapers 245

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. Mass reach is still there One of the key strengths of broadcast media is its unparalleled ability to reach a large and diverse audience.

Radio 75

Radio Television Media Local 75

Stephen Waddington

MAY 26, 2021

Industry support Everyone interviewed celebrated the support that their launch and new agency has received from the industry. A print edition is also available. Report HTML version PDF download version Print version - please contact stephen.waddington@wadds.co.uk It is a vibrant and supportive community.

Agency 161

Agency Report Print Healthcare 161

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Let’s go back to the beginning–how did you get your start in the media world? I really appreciated my time in radio and print journalism. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. By regularly engaging with followers on social media and through email marketing campaigns, companies and their top executives can build audience trust and loyalty in a humanized and authentic way.

Strategy 68

Strategy Marketing Leadership Print 68

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. Sales is a process and it takes time and just because you land in the media doesn’t mean you’ll get instant sales.

Television 130

Television Print Interviews YouTube 130

PR Insiders

NOVEMBER 10, 2020

Most people in the media prefer to be pitched by email, rather than by phone or by a personal message on social media. Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. Try to keep the body of the pitch short and to the point.

Media 78

Media Pitching Print Interviews 78

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Teasers , trailers, and sometimes complete ads are frequently unveiled in the weeks leading up to the big game, captivating audiences on television, online platforms, and across various social media channels. million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media.

Sports 86

Sports Television Advertising Advertising 86

Mora Communications

MAY 7, 2015

And while we’re on the topic, do not confuse social media outreach with a public relations campaign. But, by launching a social media campaign are you simultaneously launching a PR campaign? I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction.

Social Media 49

Social Media Newspapers Media Pitching 49

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine.

Meeting 67

Meeting Media Training Automotive 67

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 79

Meeting Automotive Media Newspapers 79

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. Do you also manage social media for the park? We have a social media team.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Instead, the value is in being seen as a go-to-expert in your field, someone the media turns to when they need a voice of authority. Social media.

Data 78

Data Newspapers Analytics Measurement 78

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Bianchi Biz Blog

MAY 30, 2024

With fewer journalists than ever covering the auto supplier sector, those that are left are being asked to do more, such as putting out stories more frequently across traditional and digital platforms, covering broader beats, and creating content for social media, videos, webinars, and more.

Automotive 76

Automotive Engineering Mobile SEO 76

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Does your media push translate into a foray into another medium?

Instagram 159

Instagram Reddit Transportation Creativity 159

Cision

JUNE 8, 2017

Media type (e.g., broadcast, online, print, etc.). Social media accounts. Also, keep your eyes peeled on Twitter, as many media moves are announced there. Have Your Media Brief Ready. Make sure you’ve collected important details, like: Beat (what topics do they cover). Role (exact job titles).

Pitching 225

Pitching Print Conference Local 225

Critical Mention

FEBRUARY 27, 2020

You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

MaccaPR

JULY 8, 2015

With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. You can do your social media online – my social media style is to do in-person socializing with a human being in front of me! How has social media impacted Minnesota Business magazine? "If

Interviews 48

Interviews Radio Journalism Newspapers 48

PR Insiders

APRIL 13, 2021

Hire a firm that specializes in the right media for you. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. For example, if they pay for 15 talk radio and podcast interviews, that’s what they get.

Radio 78

Radio How To Public Affairs Print 78

PR for Anyone

APRIL 3, 2024

Staying Positive When Faced With Negativity As an influencer, Adelina faces the challenge of dealing with negativity on social media, particularly regarding Adelina’s biracial marriage. She also tries bolder prints and funky eyeglasses, enjoying the freedom of expressing herself through fashion at any age.

Fashion 130

Fashion Instagram Industry Meeting 130

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 123

Technology Publicity Software Print 123

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. You can’t win in a debate with a journalist because they’re still going to print or report or broadcast whatever they think the story is. It’s opinions on social media all day long, 24/7.

Ethics 90

Ethics Journalism Radio Television 90

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs.

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The importance of a strategic media outreach plan cannot be stressed enough. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time.

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136