5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. Those 40 or 50 interviews I would do in a day would be out of 70 or 80 phone calls. Do you also manage social media for the park? We have a social media team.

Public Affairs 97

Public Affairs Hotels Publicity Interviews 97

Mora Communications

MAY 7, 2015

And while we’re on the topic, do not confuse social media outreach with a public relations campaign. But, by launching a social media campaign are you simultaneously launching a PR campaign? I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction.

Social Media 49

Social Media Newspapers Media Pitching 49

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. if I can help it. Michelle Kane, VoiceMatters, LLC.

Meeting 98

Meeting Writing Pitching Case Study 98

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. My favorite social media platform is….

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write.

Pitching 0

Pitching Journalism Writing Print 0

PR Insiders

APRIL 13, 2021

Hire a firm that specializes in the right media for you. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. For example, if they pay for 15 talk radio and podcast interviews, that’s what they get.

Radio 78

Radio How To Public Affairs Print 78

Cision

MARCH 16, 2016

So where do you begin in engaging influencers who could write about your brand or quote you in an article? Who doesn’t love it when someone shares their articles on social media? Sharing their content via social media is just one component of the formula. It starts by giving without expecting anything in return.

How To 120

How To Energy Print Pitching 120

Critical Mention

FEBRUARY 27, 2020

You can be on a national TV morning show but without leveraging that media opportunity through social media and brand building strategy the impact will be small. How have you adjusted to the rise of social media in PR in recent years? The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. You can’t control what story they’re going to write, but you can control what you give them, for better or worse. It’s opinions on social media all day long, 24/7.

Ethics 90

Ethics Journalism Radio Television 90

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

The importance of a strategic media outreach plan cannot be stressed enough. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. If the event includes boldfaced names, there may be opportunities to pitch them for interviews ahead of time.

Pitching 185

Pitching Survey Video Examples 185

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Organize before you write. CX goes hard.

B2B 120

B2B Customer Service Software Technology 120

Contently - Strategy

FEBRUARY 12, 2024

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance.

Financial 52

Financial Content Marketing Marketing Banking 52

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing.

Fashion 120

Fashion Pitching Journalism Social Media 120

Reputation Us

APRIL 18, 2017

I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Media opportunities come and go fast. Are they articulate?

Leadership 83

Leadership Print Training Radio 83

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether.

Pitching 135

Pitching Interviews Video Report 135

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. It could be the first-ever book in the world first published on Social media and then printed. 03.01.2021. I do not know.

Local 52

Local Writing Social Media Interviews 52

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Cision

MAY 3, 2016

In this interview, Karen shares how thinking like a journalist will help your media relations strategy, why following up on pitches is so important and what to do before jumping into a career in public relations. For example, is this a wire or a print story or both? How does social media play into your media relations strategy?

Pitching 0

Pitching Training Media Relations Newspapers 0

Cision

JULY 14, 2016

In this interview, Lauren discusses how to multitask effectively, her exciting plans for the Harley-Davidson Museum and the challenges brands face today. For as long as I can remember, I have loved art, writing and being creative. While I excelled at all my classes, I would always rather write an essay than take a multiple choice test.

Travel 120

Travel Agriculture Tourism Internal 120

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

Communications Conversations

MAY 21, 2020

Fast forward to today and my brother-in-law works in media at Hubbard Broadcasting. And, I fell into a career of writing, social media and blogging. And, after 10 years, I’ve now profiled over 90 different PR, marketing and social media professionals across the U.S. The printing. So, we did it.

Newspapers 78

Newspapers Blogging Groups Print 78

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Communications Conversations

OCTOBER 15, 2019

Because the name of the game in media relations is building trust. After all, talking to a journalist on the phone is a much better way to build repoire than via email, text or social media. Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad.

Media Relations 100

Media Relations Pitching Media Report 100

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. Read closely what they write. How many pitches is he likely to read?

Newspapers 120

Newspapers Journalism Pitching Report 120

Action PR

MAY 29, 2019

We’re part of the team writing, creating and publishing the mag (along with the football experts at Envee Media ) and we’re super excited that issue two also marks the launch of the Keepers’ Union App as well! For a closer look at Keepers’ Union, ?search search for Keepers’ Union Magazine in the App Store or Google Play.

Banking 40

Banking Print Interviews Google 40

Bad Pitch Blog

JANUARY 13, 2016

Thanks to buzzwords like big data, the cloud, social media and more, it’s harder than ever to send a bad pitch. Yes, after 10 years of writing the Bad Pitch blog, I’m afraid we can still suck as an industry. I can tell you we never thought we'd be writing for it 10 years later. The good news? The bad news? news release.

Pitching 40

Pitching Media Relations Media Big Data 40

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. In my role today, the most fun stories I get to write come from test-driving trucks.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. That’s the thematically what Hermann Simon gets after in his HBR piece: Why Peter Drucker’s Writing Still Feels So Relevant.

Advertising 60

Advertising Advertising Print Interviews 60

Contently - Strategy

OCTOBER 24, 2019

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance.

Financial 79

Financial Banking Content Marketing Writing 79

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. That was the outcome good media relations pitching earned.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. Social media is a complete waste of time.

Marketing 63

Marketing SEO Pharmaceuticals Google 63