Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 180

B2B Company Marketing SEO 180

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Long-expected marketing budgets are being eliminated.

B2B 71

B2B Interviews Crisis Trade Shows 71

Flack's Revenge

OCTOBER 21, 2021

The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

The podcast was conceived to equip tech PR and marketing with the info needed to get the best possible results, in an informative and easily digestible format. (As We publish once a month, and so far, have covered: Episode 1 : I interviewed Robin Schaffer , an industry analyst relations expert. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

5W PR

MARCH 23, 2018

My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. How Did You Get into Digital Marketing – Specifically SEO? I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. The efforts of PR tie directly back to SEO efforts.

Interviews 84

Interviews Agency SEO Google 84

Flack's Revenge

AUGUST 3, 2021

We are proud to introduce PR: Done and Doner , a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. We’ll interview guest who are experts – renowned authors and practitioners who can shed light on the latest strategies, tactics and best practices. You have PR questions?

Interviews 177

Interviews SEO B2B Reputation 177

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . Tell me, what is your secret!

Agency 353

Agency Interviews Pitching Retail 353

5W PR

NOVEMBER 23, 2022

Given below are some marketing strategies for podcasts. Using written content is a great SEO practice for podcasts. An interview format is effective when listeners want to listen to other people’s stories. The post Best practices for marketing podcasts appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 88

Marketing SEO Interviews Creativity 88

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Here’s why: Improved brand visibility and credibility.

Strategy 68

Strategy Marketing Leadership Print 68

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” Earned Media Builds Trust.

Strategy 257

Strategy How To SEO Engineering 257

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Do you have a topic calendar?

Video 153

Video B2B Film Marketing 153

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 101

Survey Trends Marketing Creativity 101

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. What’s your reading on the health of the PR industry market? Is anyone outperforming the market? The independent middle of the market is the place to be right now. Maja has spent two decades working in and reporting on the industry.

Interviews 115

Interviews Agency Industry Measurement 115

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO.

Mobile 100

Mobile SEO Reputation Web 100

Buzzstream

MARCH 3, 2020

And although podcasting has become a very crowded market, you’d be surprised how few businesses are actually leveraging these opportunities. Since airing, Heather has also introduced Arielle to others in the fertility space, including prospective clients for Arielle and her partner’s fertility-related marketing consultancy. I digress….

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Burrelles Fresh Ideas

MAY 14, 2024

Overall, social media accessibility allows businesses to tap into new markets, increase their customer base and boost sales. They can also be beneficial for podcasts or radio shows to boost SEO. Alt text allows increasing your SEO rankings. Perform surveys, polls, interviews, and other activities to gather opinions.

Social Media 93

Social Media Media Video SEO 93

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. PR drives SEO. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Stern + Associates

FEBRUARY 28, 2024

PR for consulting firms is crucial for distinguishing value and expertise in an increasingly crowded – and commodified – market. It also enhances SEO, creating backlinks to your website and providing compelling material for social posting. That editor will be swamped – too busy to even conduct interviews, in many cases.

How To 99

How To SEO Strategy Social Media 99

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Larry is my guest in this latest interview in the Off Script series.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. They can also share their industry awards which can help show the brand’s potential for growth and success.

Company 88

Company Corporate Product Launch Internal 88

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. What’s your reading on the health of the PR industry market? Growth in the agency market in 2018 was five percent for the second consecutive year according to the data that we’ve collected at The Holmes Report. billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Bianchi Biz Blog

MAY 30, 2024

Added Reach & SEO: Respected, independent media outlets hold a much higher authority ranking with Google and other search engines, and those articles will turn up in search results for years, well beyond the life of a print issue story. And we know most people don’t go past that first page or two when looking at Google search results.

Automotive 76

Automotive Engineering Mobile SEO 76

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Innovative ways to work with ad, marketing, and SEO partners. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

Norton's Notes

JULY 29, 2015

I have been interviewing PR practitioners from all over the world as part of my interview series called 20:20 Vision. The concept of these interviews is that I ask each practitioner 20 questions about themselves and they give us a brief glimpse into their working lives and what makes them tick.

Interviews 28

Interviews SEO Banking Radio 28

Communications Conversations

OCTOBER 28, 2022

That survey must get Andy tons of traction each year–it must be a huge traffic driver for him, and it’s probably great for organic SEO with all these backlinks he’s getting. 3 – Collaborate with industry influencers to develop interview or roundup posts to reach new audiences. And, I’m far from alone.

Blogging 109

Blogging Corporate Survey Interviews 109

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. But there are a lot of vendors out there.

Tools 71

Tools Marketing Enterprise Software 71

Bianchi Biz Blog

FEBRUARY 22, 2024

Online success starts with SEO (search engine optimization). This SEO prominence can lead to driving interested prospects to your company website, where they can find detailed information and where you can engage with them as you move them through the sales process. Will your company appear at the top of these search results?

Automotive 66

Automotive Technology SEO Engineering 66

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? Video Marketing on YouTube.

Video 120

Video Strategy YouTube Marketing 120

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was a time of easy money, market exuberance, and a drive toward the big score. If you couldn’t be a successful VC or a techpreneur who cashed out at the right time, the next best thing was to have a PR or marketing agency when the dot-coms came knocking. It isn’t a PR learning, of course, but a market and business fundamental.

Agency 220

Agency Retail Reputation Course 220

Cision

OCTOBER 4, 2017

Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. For marketing professionals — multimedia is a must have.

How To 282

How To Storytelling B2C Measurement 282

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? Successful branding favors those marketers who identify what their products or companies are not and then focus on what they can do better than anyone in the business world.

Marketing 62

Marketing Agency Video Brand 62