MaccaPR

JULY 8, 2015

Paul Business Journal and, increasingly of late, Minnesota Business magazine. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. MARQ magazine, ex-managing editor of. That kind of PR pitching reveals a shot-gun approach. That name sound familiar? I read the.

Interviews 48

Interviews Radio Journalism Newspapers 48

Bianchi Biz Blog

APRIL 18, 2022

I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. What is the most memorable pitch you’ve received? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 82

Meeting Automotive Media Transportation 82

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. Case closed.

Data 78

Data Newspapers Analytics Measurement 78

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. Any pet peeves with PR people?

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

MaccaPR

FEBRUARY 2, 2017

Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. But the evocatively-titled website Newspaper Death Watch continues to track newspapers, from Denver’s Rocky Mountain News to the Tampa Tribune, that have closed in a column headed “R.I.P.”.

Print 48

Print Newspapers Interviews Journalism 48

PRSay

JANUARY 19, 2017

the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. If only it were that simple!

Pitching 60

Pitching Newspapers Writing Social Media 60

Konnect Agency

AUGUST 2, 2022

This can include trade, business, consumer, and regional — whether it’s for a national newspaper or reputable business magazines. Securing Interviews To Establish Credibility. Securing interviews for your client’s thought leader opens the door for invaluable exposure opportunities and meaningful relationships with the media.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 73

Meeting Automotive Engineering Journalism 73

Bianchi Biz Blog

FEBRUARY 21, 2022

I’m the executive editor of FleetOwner magazine and FleetOwner.com. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. What advice do you have for PR people that want to pitch you?

Meeting 94

Meeting Transportation Media Sports 94

Cision

DECEMBER 4, 2015

National magazine cover story. What he didn’t mention was that the publication was something of a throwaway – one of those free magazines that are stuffed into a seatback pocket or shipped to an organization’s national mailing list. If you’re not pitching, you’re not relevant. . million circulation.”.

Print 120

Print Interviews Pitching Conference 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 104

Interviews Publicity Technology Social Media 104

Bianchi Biz Blog

OCTOBER 18, 2021

My start was 26 years ago, when I went to the Car and Driver offices in Ann Arbor and soon after became a road warrior (intern) who started making small contributions to the magazine, and then the year after, when I was a lowly reporter at Autocar. Directly after that, with a stint at Automobile Magazine, led by David E.

Meeting 75

Meeting Report Automotive Media 75

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. What advice do you have for PR people that want to pitch you?

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

NOVEMBER 14, 2022

I enjoyed a 17-year career at several Detroit area newspapers, including 12 years at The Oakland Press in Pontiac, MI, before shifting gears and taking a job in public relations at Buick. What advice do you have for PR people that want to pitch you? I’ve been a Wards since 2015.

Automotive 82

Automotive Engineering System Media 82

Barokas

NOVEMBER 1, 2017

Give me a new product or a service and I’ll give you a press release and several different pitch angles. You learn to value the art of the pitch (and subject line). Reporters always say they receive hundreds of pitches a day, but they aren’t kidding. PR professionals should pitch and write with the same mentality.

Report 68

Report Fashion Pitching Journalism 68

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

Blogging 170

Blogging Writing Creativity Storytelling 170

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar.

How To 121

How To YouTube Pitching LinkedIn 121

Bianchi Biz Blog

OCTOBER 5, 2020

Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What advice do you have for PR people who want to pitch you? If they did, I think they would be far more mindful of who they pitch. Finally, don’t promise your clients coverage. But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

Mora Communications

JANUARY 3, 2018

Don’t go into a campaign expecting to land a national TV segment or magazine cover within the first month. A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Prepare for your media interviews. Media begets media.

How To 40

How To Newspapers Print Interviews 40

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Bianchi Biz Blog

JANUARY 11, 2021

It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Before that, I was the editor of an Arts & Entertainment magazine and covered lots of local politics in Michigan and Hawaii as well as writing personal essays from my time spent living in Japan. I wrote my first story when I was 16.

Automotive 55

Automotive Meeting Report Media 55

Mora Communications

OCTOBER 23, 2017

Too often people get stuck on the immediate gratification of landing a TV segment or magazine article and view that as the end game. If they’ve been covered in a radio or magazine interview, or on TV, many simply wait for sales to materialize right after the fact. Share links of interview, features and stories.

Marketing 40

Marketing Radio Interviews Newspapers 40

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. I knew he had interviewed quite a few PR firms before he signed with us and I asked him what steered him in our direction. Don’t pitch ideas, pitch stories.

Social Media 49

Social Media Newspapers Media Pitching 49

The Hoffman Agency

FEBRUARY 1, 2021

It also involves us as PR professionals knowing the particular journalist we’re pitching it to — what’s their passion area and what are they focusing on right now? Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

Publicity 36

Publicity How To Agency Pitching 36

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

PR Fuel

JULY 14, 2021

Consider: Newspapers. For example, you might want to interview a CEO, stakeholder, or project leader. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release. Keep your pitch email short and sweet.

Writing 73

Writing How To Media Guidelines 73

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. A core pillar of our day-to-day activity is news hijacking, whereby we jump on news by pitching responses and additional information on behalf of the companies we represent.

Media 74

Media Viral Video Newspapers 74

Sword and the Script

OCTOBER 22, 2019

The areas where respondents are spending less should be no surprise: 70% said magazines; and. 66% said newspapers. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 52% said online display ads; (I have a bridge for sale too!).

Marketing 66

Marketing Survey Study B2B 66

Bad Pitch Blog

FEBRUARY 10, 2009

Dear Clients: As a PR professional of sorts, I know for a fact there is no greater satisfaction than your picking up a paper or magazine and flip to the page with your words in it, you know, the interview. So, let us pitch! So I put it to you, clients of ours: put your money where your mouth is! Embrace the Web!

Newspapers 41

Newspapers Web Airlines Print 41

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds.

Journalism 41

Journalism Real Estate Print Newspapers 41

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. She also wrote a promotional story that was recently published in Signature Magazine, a Hattiesburg lifestyle magazine. Kaylea has also interned with Sarasota Magazine in the marketing and events department. Nominated by Kristie Aylett, Tulane University.

Sports 0

Sports Leadership Internal International 0

Bad Pitch Blog

JUNE 10, 2007

Here’s a great example of the need to qualify a media list before sending out the pitch. If you are interested in interviewing CLIENT co-CEO’s NAME1 and NAME2 regarding their networking strategies and entrepreneurial success straight out of college, please contact me at EMAIL or PHONE. - Think again. Think again.

Pitching 40

Pitching Energy Newspapers Education 40