ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2016

Here, we’re referring to PR for products and services that are represented by subject-matter experts. A local psychologist and jury consultant captured press interest with his opinions about the case, and years later that same guy commands a media empire of his own. Who else is being interviewed for the story?

Real Estate 120

Real Estate Interviews Journalism Local 120

Cision

MARCH 22, 2016

In this interview, she discusses how she came to her success, what makes her choose to cover a story and how communication professionals can improve their pitching strategies. Where do you find expert sources to reference in your stories? How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

PR in High Definition

MARCH 24, 2020

Cultures vary wildly too; France is the country closest to the UK in proximity, yet the two countries are vastly different – there are different languages, different attitudes, different traditions, and different cultural references. If local spokespeople are available, the next hurdle to overcome is engaging them.

Local 48

Local Case Study Agency Resources 48

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Instead of granting a follow up interview to apologize further or commit to changing the name (a decision that couldn’t be made quickly), they posted an apology that acknowledged the problem and admitted their market research fell short. You never forget your first apology.

Corporate 149

Corporate Viral Community Crisis 149

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. ” In Section 2L.07, ” In Section 2L.07,

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. Ryan posted interviews with key PR leaders. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

Blogging 78

Blogging Agency Community Local 78

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. Well, when you come from a journalism background, that’s kind of how you refer to it. Listen to the full interview, with bonus content, here Then I switched over to what we always joke as the dark side about 15 years ago.

Ethics 89

Ethics Journalism Radio Television 89

Presspage

AUGUST 24, 2023

Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content. Discovering New Loyalty Porsche Nederland launched 'Discovered,' an online lifestyle magazine showcasing qualitative content such as documentaries, podcasts, and interviews to reach new audiences.

Storytelling 78

Storytelling Data YouTube Strategy 78

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Nonprofit groups and volunteers came with tools and know-how. Even finding a contractor available then would have been difficult.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Cision

JUNE 7, 2016

In this interview, Aedhmar discusses the benefits of working with the C-suite, the importance of effecting positive change with communication and why better understanding your audience will lead to more effective communication. The biggest change is that our communities have moved from being local to being global at a rapid speed.

Groups 120

Groups Industry Technology Communications 120

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. It covers many big issues in a digestible way. What elements or characteristics do you look for in a story?

Meeting 81

Meeting Automotive Media Transportation 81

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). Here’s what we were looking for and tips on rocking the interview: 1. I want a story.

Brand 70

Brand Branding Local Interviews 70

Shift Communications

JULY 31, 2015

(Caution: This post contains lots of hockey references – apologies to non-sports fans). For PR pros that means racking our brains for every possible angle to secure that valuable air time – both local and national. Stress with your client that this is the most important interview or appearance they’ll ever do.

Interviews 60

Interviews Pitching Sports Local 60

Bianchi Biz Blog

MAY 16, 2022

I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since. We like to hike, play board games, visit our local breweries.

Meeting 74

Meeting Media Engineering Journalism 74

Waxing UnLyrical

APRIL 4, 2013

I managed to juggle a full-time job and family, but I never felt the sense of accomplishment that people always refer to when talking about their career. At the time, I was working at the operation center for a major local bank in the Receipt and Dispatch department, which is a very nice way of saying mail room.

Local 108

Local Education Banking LinkedIn 108

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. Reference it in an email or bring it on up your next call. Do they see you as a partner or a vendor? A consultant or a freelancer? Just semantics or is there an actual difference?

Skype 77

Skype Transportation eBook Twitter 77

Sword and the Script

SEPTEMBER 13, 2016

The result – an audio interview titled Using Content Marketing to Grow Your Law Practice – was later syndicated by the ABA publication Law Technology Today and is freely available for subscription wherever you enjoy your podcasts. Shared media generally refers to social media. Paid media is advertising. A website is owned media.

Content Marketing 60

Content Marketing Marketing Ethics Advertising 60

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. When do they post? Be prepared.

Interviews 40

Interviews Analytics Social Media Survey 40

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 180

Media Training Training Interviews Media 180

PR Conversations

JULY 8, 2016

Also, I wanted the series to have a more authentic style with chapters from nationally or regionally based authors who eschewed the use of North American frames of reference in favour of local archival and oral history research. Each book would have 10 chapters of 4000 words each plus references.

Conference 48

Conference Skype Writing Internal 48

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best.

Marketing 78

Marketing Viral Consumer Brand 78

PR Conversations

JULY 24, 2014

A Chinese collector refers to the catalogue at a Sotheby's auction house in China. For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers. Quoted references: [1] Excellence Theory in Public Relations, James E Grunig. [2]

Marketing 87

Marketing Communications Video Reputation 87

PR Conversations

JULY 8, 2016

Also, I wanted the series to have a more authentic style with chapters from nationally or regionally based authors who eschewed the use of North American frames of reference in favour of local archival and oral history research. Each book would have 10 chapters of 4000 words each plus references.

Conference 40

Conference Skype Writing Internal 40

PR Conversations

JULY 8, 2016

Also, I wanted the series to have a more authentic style with chapters from nationally or regionally based authors who eschewed the use of North American frames of reference in favour of local archival and oral history research. Each book would have 10 chapters of 4000 words each plus references.

Conference 40

Conference Skype Writing Internal 40

Communications Conversations

FEBRUARY 6, 2018

She was referred to me for a potential piece of business with Thermo King (at the time). I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. I almost didn’t go to my internship interview because I had to drive 2.5

Energy 68

Energy Corporate Travel Internal 68

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best.

Marketing 48

Marketing Viral Consumer Brand 48

Maxim Behar

OCTOBER 15, 2023

My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Then we'd go with a friend and give that money for boza and sweets at the local bakery, which now is a supermarket. Then a guy from America came to interview me.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

JULY 30, 2015

Volunteer your internal communications services to a local charity or nonprofit. A9 Drop names like @shelholtz and @shonali in the interview, and say you were just chatting with them about internal comms. I figured it made sense to put together a list for easy reference: Yammer. Wow them with what you might do. Wunderlist.

Internal 40

Internal International Communications Measurement 40

Journalistics

FEBRUARY 25, 2013

I hope by now that you’re familiar with inbound marketing, a term coined by HubSpot , referring to a fundamental shift away from interruption-based marketing tactics (like telemarketing or direct mail) to inbound or “pull” based marketing tactics that attract interested audiences to your marketing messages. Inbound Media Relations.

Media Relations 52

Media Relations Media Pitching Writing 52

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. A given message, whether a TV interview clip or a simple Instagram post, can go viral in real time. Or, they don’t have a story and we help them find or create one. Leadership positioning. Absolutely.

Publicity 334

Publicity Advertising Advertising Leadership 334

PR Conversations

NOVEMBER 20, 2014

Both works touch on organised labour – although surprisingly this is not given much consideration in the latest book, where the authors make a passing reference to the role of IC not being “to make every office or factory work like a workers’ cooperative” and there is no listing for Union relations in the contents or index.

Employee 77

Employee How To Internal International 77

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? During those interviews, you should have spoken to customers about your competitors. Without additional information, probably not.

Strategy 99

Strategy Brand Branding How To 99

PR Conversations

MAY 1, 2017

One of the problems for me, though, with this focus is that it is almost entirely on individuals’ ability to adapt and their ‘internal local of control’ Public relations seems to reflect a largely individualistic perspective with little attention on systemic or structural factors and forces.

Crisis 63

Crisis Crisis Management Leadership Training 63

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Solo PR Pro

MAY 10, 2022

This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. Reference an exclusive interview with an executive or the CEO of a company? They could also be a local radio host, podcaster or blogger. For example, are you going to publish a press release first?

Pitching 58

Pitching Media Journalism Data 58

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. You can create a platform to interview thought leaders in your target industries or use it to highlight your own expertise. Encourage your network to refer you to their peers.

Leadership 78

Leadership LinkedIn Meeting Storytelling 78