Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. I think this article is one we’ll reference back to for quite some time.

Meeting 81

Meeting Automotive Media Transportation 81

PR Conversations

JULY 8, 2016

Images of cooking are ‘front of mind’ when writing about my experiences in commissioning and editing a series of books on the history of public relations. Each book would have 10 chapters of 4000 words each plus references. From fruitcake to iced cupcake. My next step was to recruit authors. It was an inter-dependent relationship.

Conference 48

Conference Skype Writing Internal 48

Solo PR Pro

SEPTEMBER 16, 2014

I see the new business process as an opportunity for me to interview a prospect, just as much as it’s an opportunity for them to get to know Geben. Reference it in an email or bring it on up your next call. Free ebook: “Get It in Writing!”. Do they see you as a partner or a vendor? A consultant or a freelancer?

Skype 77

Skype Transportation eBook Twitter 77

PR Conversations

JULY 8, 2016

Images of cooking are ‘front of mind’ when writing about my experiences in commissioning and editing a series of books on the history of public relations. Each book would have 10 chapters of 4000 words each plus references. From fruitcake to iced cupcake. My next step was to recruit authors. It was an inter-dependent relationship.

Conference 40

Conference Skype Writing Internal 40

PR Conversations

JULY 8, 2016

Images of cooking are ‘front of mind’ when writing about my experiences in commissioning and editing a series of books on the history of public relations. Each book would have 10 chapters of 4000 words each plus references. From fruitcake to iced cupcake. My next step was to recruit authors. It was an inter-dependent relationship.

Conference 40

Conference Skype Writing Internal 40

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 182

Media Training Training Interviews Media 182

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. The one who finds the interesting stories. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Journalistics

FEBRUARY 25, 2013

Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. If you’re patient enough to follow this prescription I’m about to write out for you, I guarantee you’ll generate more publicity than you ever did smiling and dialing.

Media Relations 52

Media Relations Media Pitching Writing 52

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best.

Marketing 78

Marketing Viral Consumer Agency 78

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant.

Writing 71

Writing Pitching Study Data 71

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best.

Marketing 48

Marketing Viral Consumer Agency 48

Waxing UnLyrical

JULY 30, 2015

Volunteer your internal communications services to a local charity or nonprofit. Experiment with blogging and writing outlets to start broadcasting your thoughts. A9 Drop names like @shelholtz and @shonali in the interview, and say you were just chatting with them about internal comms. Wow them with what you might do.

Internal 40

Internal International Communications Measurement 40

Contently - Strategy

DECEMBER 1, 2022

What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms? Or that I donate half of the money I make from each bake to the local hospice? During those interviews, you should have spoken to customers about your competitors. Write a company mission statement based on your findings.

Strategy 138

Strategy Brand Branding How To 138

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example. Now, confirming that Natalina writes about our topic frequently is essential.

Digital PR 62

Digital PR Report How To Pitching 62

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. I can’t give you the answer to this, except refer you back to #1.

How To 64

How To Twitter Facebook Writing 64

Solo PR Pro

MAY 10, 2022

This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published. Reference an exclusive interview with an executive or the CEO of a company? They could also be a local radio host, podcaster or blogger. Write a perfect (personalized) pitch.

Pitching 58

Pitching Media Journalism Data 58

MaccaPR

MAY 23, 2018

If my writing is clever, nobody will care that I didn’t customize the pitch by referencing their past coverage or personal interests, right? If, however, you can offer an exclusive interview with a CEO about a newsworthy topic their readers should hear about at the ribbon-cutting, you have a much stronger pitch. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

JANUARY 13, 2018

The first piece comes to us from Marketing News, by a reporter that I often see writes long and deep features on technical and complicated marketing topics. In this one, Hal Conick interviews Jeremy Epstein for a piece titled: What Marketers Need to Know About Blockchain. There’s one more nugget on Kodak at the bottom.

Marketing 61

Marketing Advertising Advertising Corporate 61

Stephen Waddington

MARCH 15, 2021

Further reading PRCA Race & Ethnicity Equity Board website: terms of reference and industry goals , PRCA Nurturing tomorrow's leaders during lockdown - Isobel Camier, director, Camier Communications Sophie Smith - What’s your advice for seeking internships/ any experience if we’re only just entering the world of PR?

Google 119

Google Data Government Social Media 119