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AirPR Interview Series: Mark Delcorps of Overstock.com

Onclusive

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services.

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How To Use Timing For Top B2B PR Results

ImPRessions - Crenshaw Communications

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. It’s also critical to prepare your spokesperson for the interaction, even if it’s not a formal interview.

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Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the past, we’ve recommended top retail podcasts PR pros should know for clients in relevant sectors. Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Hoffman and his guests talk about entrepreneurship, leadership, strategy, management and more.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . How do PR pros do this?

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How PR Teams Can Use ChatGPT

ImPRessions - Crenshaw Communications

For example, typing in “thought leadership topics in the retail sector” will produce a host of new ideas that can be used for byline pieces along with pitch angles. For example, ask for a list of publications that cover retail. The more details you provide ChatGPT, the better.

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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

They interview experts on gender, tell stories about their own experiences, and give lots of practical advice to help women succeed in spite of the obstacles.This is a must listen for all women in comms and PR! . This weekly podcast features in-depth interviews with smart marketers from all walks of life. Marketing Smarts.

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S&T Live Recap: JCPenney’s Michelle Sing on Leadership and Finding Your Wings

PRSay

The livestream interview was broadcast from ICON 2022 — the first roadshow for PRSA’s monthly series on LinkedIn. A 120-year-old retailer, JCPenney has long had a presence in small communities across America. 14 episode of S&T Live. Comms and philanthropy both feed into that.