Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

Interviews 106

Interviews Publicity Technology Social Media 106

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order. Understand the opportunity.

Resources 149

Resources Media Interviews Comparison 149

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Reference: Redmond, J., A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. and Trager, R.

Internal 208

Internal International Ethics Journalism 208

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition.

Digital PR 246

Digital PR Reputation Employee Energy 246

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Enhanced audience engagement. Measured results.

Strategy 68

Strategy Marketing Leadership Print 68

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2017

As public relations professionals know, there are many different types of media interviews. Here are our best tips for getting quoted in a media interview, and staying in the picture. So if an interview opportunity is important, you’ll need to make an effort to be available on short notice. Be accessible. Be helpful.

Media 168

Media Interviews Report Leadership 168

Critical Mention

JANUARY 3, 2019

How did you accomplish this incredible journey of what you have referred to as “shame to change”? The post An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC appeared first on Critical Mention - Media Monitoring. Richard: It happened slowly and organically. There were no shortage practitioners in the field.

Interviews 105

Interviews Ethics Government Internal 105

5W PR

MARCH 18, 2023

Funding Third-party funding refers to money sourced from an external source, such as venture capitalists or angel investors. By engaging with these influencers through interviews or speaking engagements, businesses can gain credibility and increase visibility. It enables businesses to gain visibility and attract resources.

Company 88

Company Corporate Product Launch Internal 88

Garrett Public Relations

JULY 22, 2023

Some might refer to it as publicity or media coverage. Earned media – it’s a focus of many public relations campaigns. What is earned media? It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists.

Course 147

Course Publicity Media Small Business 147

PRSay

MAY 25, 2022

During the event, its host John Elsasser, editor-in-chief of Strategies & Tactics , extended his interview with Hardin that was published in the May issue. What we now popularly refer to as “misinformation” and “disinformation” — that is, untruths propagated unintentionally or intentionally — “is not new,” Hardin said.

Publicity 148

Publicity Journalism Media Education 148

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers. Thought Leadership. What Does PR Stand For?

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

MaccaPR

JULY 13, 2017

I worked with Laura and her leadership team to figure out how their top executives viewed the agency and why they remained there. That sparked an off-site retreat for their leadership team, where I asked them which of their competitors they most admired and we analyzed the positioning of those respected rivals.

Agency 97

Agency Interviews Film Advertising 97

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person?

Interviews 185

Interviews Meeting Video Energy 185

Sword and the Script

MAY 1, 2018

B2B Customers Want Thought Leadership. In an unrelated, but entirely relevant interview with John Wall for the Marketing Over Coffee podcast, Rand Fishkin describes a better approach to marketing as a flywheel. ” 4) Vendors aren’t asking for customers references enough. Analyst references. Public references.

B2B 63

B2B Marketing Survey Study 63

PRSay

AUGUST 31, 2017

Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University. The CTI study identifies diverse leadership as one antidote to bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Initially, the musicians consider the music critic “the enemy” and refer to him by exactly those words. McGuire recognizes the draft as public event offering plenty of PR opportunity – including a chance for Tidwell to massage his poor image with a “walk-through” – an apology tour of light TV interviews.

Tools 170

Tools Government Crisis Public Affairs 170

Onclusive

AUGUST 15, 2017

Led by Gini Dietrich, PR influencer, CEO of Arment Dietrich , and queen of the popular PR blog Spin Sucks , and joined by our own CSO, Rebekah Iliff, this video interview showcases four tactics PR professionals can employ to become more data-driven and measurement-friendly, regardless of their fears.

Data 170

Data Data-Driven PR Analytics Measurement 170

Barokas

JUNE 1, 2017

Call out what you love about Barokas PR (flattery is a powerful thing, people) in your first email and subsequent interview. Tell us why we should pull your resume out of a stack and bring you in for an interview. Provide tangible examples of past leadership and skills you can bring to this internship. That is all.

How To 68

How To Interviews Internal International 68

Cision

JUNE 27, 2017

As a business owner or company executive, you understand that you have great potential to leverage thought leadership through content. You never know who might be able to refer you to a ghostwriter, so just ask! You may want to interview several writers before choosing the one that’s most aligned with what you want to achieve.

Writing 217

Writing Content Marketing Blogging Meeting 217

Rock the Status Quo

SEPTEMBER 16, 2014

They engaged me to help with their rebranding, evaluating the digital expertise of their staff and leadership team, and re-packaging products and services they offer to clients. They wanted transformation from a mostly link building shop into a content marketing agency. Ahhh, if only it is that easy. It’s just not possible.

Agency 164

Agency SEO Training Analysis 164

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Agreeing to an interview and then becoming a no-show. Yet they’re really simply PR pieces.

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

APRIL 14, 2017

The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. For example, if there are specific services that are standard, such as a news bureau or certain thought leadership tactics, make sure those are understood. Use disciplined messaging.

How To 136

How To Case Study Meeting Examples 136

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Others refer to this as employee advocacy, and it can come in many forms to include thought leadership, customer support, social selling, etc. According to Michael Brito, head of U.S.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

AUGUST 22, 2017

He’s my guest for this latest interview in the Off Script series. See these related interviews: The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Boots on the ground interviews with PR, marketing, sales leaders. Please refer a credible colleague ! Meet James S. That’s a heavy load.

Internal 73

Internal International Interviews Trends 73

Communications Conversations

DECEMBER 13, 2019

Ryan posted interviews with key PR leaders. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. Over time, it became a critical leadership resource. Over those 15+ years, he published 5,638 blog posts! He posted agency and corporate PR news.

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. How this is done really matters.

Marketing 66

Marketing Survey Study B2B 66

PRSay

FEBRUARY 5, 2019

We could interview the vets who were examining the dogs during a Facebook Live broadcast. Winning the award also proved we have a model to reference when we face other rescues of this magnitude. We could follow one of the dogs, posting stories about his journey from rescue to adoption.

Case Study 99

Case Study Study Guidelines Internal 99

PRSay

MARCH 23, 2018

When my family undertook major renovations on our house in 2014, we began by interviewing several contractors. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. Nonprofit groups and volunteers came with tools and know-how. Even finding a contractor available then would have been difficult.

Corporate 109

Corporate Communications Crisis Management Crisis 109

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. I also volunteer as a College and Career Readiness Coach with a leadership development nonprofit called PEARLS For Teen Girls, and help out at a local women’s shelter. It covers many big issues in a digestible way.

Meeting 83

Meeting Automotive Media Transportation 83

Sword and the Script

AUGUST 11, 2018

Ideally, we’re aligned on targets, personas , messages, leads, customer engagements, retention and references. Deloitte CMO Suzanne Kounkel tells the AList that the pace of change keeps her up at night: “To adjust for these changes, CMOs need to increase communications with other members of senior leadership, including the CIO and CFO.

Marketing 72

Marketing B2B Pitching Advertising 72

Melissa Agnes

FEBRUARY 6, 2018

Yes, you read correctly, I said “fun” in reference to a book on crisis management!). So, while leadership needs to know this information and proactively support it, so does every other member of the team throughout the organization. I wanted it to be practical, engaging, and fun for your entire team.

Crisis 133

Crisis Brand Branding Crisis Management 133

Beyond PR

MARCH 3, 2016

Thought leadership: it’s vital to brands big and small, established and new. A good rule of thumb is to have a standard pitch you can reference for incoming journalist inquires, and then create custom pitches when connecting your expertise to current events or reaching out to a specific media outlet.

Pitching 75

Pitching Media Leadership Examples 75

Sword and the Script

FEBRUARY 17, 2018

It’s hard to find a marketing article today that doesn’t reference “data-driven” or some other related euphemism. An executive search firm interviewed other leaders in the C-Suite for their view of the CMO – and they have good news and bad news. 1) Intuition as a habit of the successful CMO. The good news?

Data 63

Data Technology Fashion Interviews 63

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

Media Training 183

Media Training Training Interviews Media 183

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Leadership positioning. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program. Check out this piece on various ways PR can support thought leadership programs. . These aren’t commercials; they’re news or features. .

Publicity 334

Publicity Advertising Advertising Leadership 334