Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

Automotive 86

Automotive Meeting Media Mobile 86

Bianchi Biz Blog

JUNE 5, 2023

I write a weekly newsletter for about 11,000 email subscribers and FreightWaves.com called Truck Tech. Having worked in both journalism and PR, I have a very sensitive b.s. How long have you been in journalism and how did you get started? I spent 20 years in media relations at General Motors between two journalism careers.

Meeting 76

Meeting Automotive Media Transportation 76

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.”

Journalism 50

Journalism Report Enterprise Interviews 50

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. He cited data from recent studies: “Is the process of media relations getting harder? Ultimately, great stories drive PR and journalism. PR should interview the execs to dig for story gold.

Survey 195

Survey Journalism Agency Data 195

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. The intrigue and investment in the content as it rolled out, as experienced by the campaign’s target audiences, led to increased engagement.

Film 127

Film Marketing Sports Hotels 127

PRSay

FEBRUARY 20, 2020

While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An Only embargo actual news.

Radio 197

Radio Tools Journalism Interviews 197

Deirdre Breakenridge

NOVEMBER 23, 2016

Book Reviews / Journal Research. I know there is only so much time in a day, but some of your best time can be spent helping your colleagues who write books or do research for the PR industry. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. I recommend starting with my initial post and comment thread, before reading the subsequent ‘group interview’ post (and its 31 comments) – followed by João’s recent reflective post.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. By contrast, junior can write a blog post and publish it with little or no review. Comment: Amen.

Survey 103

Survey Report Media B2B 103

Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go I’m the Associate Dean for Research in the College of Journalism and Communications at UF. That’s an interview.

Ethics 92

Ethics How To Survey Interviews 92

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. Don’t bait and switch.

Media 212

Media Pitching Report Interviews 212

The Hoffman Agency

AUGUST 10, 2021

It was in my second year of studying multimedia journalism and I had returned home from university campus following all my classes being moved online. On top of studying, I used this time to direct my attention to life beyond university – what is the next step after I graduate?

Journalism 36

Journalism Internal International Agency 36

NewsWhip

AUGUST 9, 2022

One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such as social distancing. . We are constantly reviewing and updating our write-ups,” says Effron. “We

Government 78

Government Journalism Advertising Advertising 78

OnePitch

SEPTEMBER 20, 2022

Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. Now, this is not usually what I ask on here, but how do you deal with the beat you write about like emotionally? [00:03:52] LMJ: I think it requires a certain level of both realism and optimism at the same time.

Agriculture 74

Agriculture Pitching Interviews Technology 74

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. I try not to schedule any calls or meetings after 3 p.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Journalistics

NOVEMBER 20, 2014

Nothing makes me want to write more than hearing somebody learned something from one of my posts. Since my friend reminded me of this all-too-important audience segment, I figured it only fitting to write a post just for you (the college student reading this post right now). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Automotive 83

Automotive Engineering System Media 83

Cision

MARCH 17, 2017

I discovered public relations while pursuing my master’s degree in Communication (spurred by my undergrad focus in Media Studies). I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical.

Fashion 227

Fashion Travel Interviews Instagram 227

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. While journalism continues to shrink, PR will continue to grow. First and foremost, learn how to write. Once you know how to write, practice.

Writing 120

Writing Engineering Journalism Analytics 120

Stephen Waddington

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Chartered accreditation in public relations initially required practitioners to provide a career history, write a pseudo academic essay on an area of practice, and attend a panel interview.

Publicity 167

Publicity Ethics Training Education 167

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. Focus on developing your writing skills.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. Yet it’s an interview dodge worthy of a real-life PR pro. Apparently, yes, as Reynolds used ChatGPT to write a new ad which he read on his social media channels for wireless provider Mint Mobile.

Education 52

Education Training Technology Journalism 52

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job.

Education 107

Education Course Nonprofit Resources 107

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. How long have you been in journalism and how did you get started? I’ve been covering cars for about a decade, but started out writing about pop culture, because I’m a nerd.

Automotive 87

Automotive Meeting Media Pitching 87

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 198

Writing Communications Marketing B2B 198

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Produced for both aspiring and recognized digital thought leaders, this show focuses on how social media contributes to creating and sustaining business, Barbara interviews friends in high places. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. 1) Statistics on the Super Bowl audience and advertising.

Sports 113

Sports Advertising Advertising Survey 113

Polaris

MARCH 6, 2015

After graduating from Columbia University’s Graduate School of Journalism, he wrote for Fast Company and Wired. Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning.

Airlines 100

Airlines Viral Sports Ethics 100

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Along with my duties for BCN, I do a little freelance writing. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. ” The mission truly was to start brand journalism at OhioHealth.

Healthcare 137

Healthcare Journalism Local System 137

Maxim Behar

FEBRUARY 18, 2024

He said many things about many topics, including, "You can achieve a lot with journalism, but you need to know exactly when to give it up." That was my first job before I started studying. I don't write them down, perhaps to my great regret, but all of them are within me and in what I do. You can find the full interview here.

Newspapers 59

Newspapers Travel Course Meeting 59

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. For a fee, the publication will write stories for companies to distribute on the platforms of their choice.

Industry 60

Industry Storytelling Journalism Corporate 60

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100