Bianchi Biz Blog

JUNE 1, 2023

Unmatched Global Media Exposure: CES is an international platform that attracts an impressive array of journalists, industry influencers and media representatives. Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 73

Automotive Mobile Technology Trade Shows 73

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. But, more often than not, internal data doesn’t work for B2B PR. This is natural.

B2B 147

B2B Data Retail Survey 147

Ethical Voices

SEPTEMBER 18, 2023

Back in the day, way, way back, there was internal communications, there was external communications. You could give product to supporters and consumers. Now, internal is external. But we weren’t talking about that internally. Where the challenge happens, is both internal/external wants to be transparent and open.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. The next time you launch a new product feature, add FB Live to your list of tactics.

Facebook 175

Facebook Community Advertising Advertising 175

Bianchi Biz Blog

JANUARY 21, 2021

You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. In this virtual space, our colleagues can meet customers and interested parties without being physically close to them. We offer the sales department a cutting-edge and high-quality presence. Have a tip to share?

Automotive 71

Automotive Training Travel Meeting 71

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Enhancing press releases with video.

Video 119

Video Communications Strategy Product Launch 119

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. What do they find credible? Both of those services have experienced “ pump and dump ” releases. However, I do think there’s something to this finding.

Journalism 136

Journalism Media Relations Report Media 136

ImPRessions - Crenshaw Communications

JUNE 13, 2017

But by the next meeting, the cast of characters has changed without notice. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The “bait and switch.”

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. We have one client who insists on email updates, one-on-one calls with account leaders and monthly in-person meetings (with no cellphones!). Examine your company’s internal and external relationships and look for ways to improve them.

Skype 136

Skype Conference Agency Product Launch 136

Shift Communications

AUGUST 17, 2018

Competitor earnings are an important area to examine even if your client didn’t meet analyst estimates this quarter. Two key items worth revisiting include product launches and strategic partnerships. Regardless of how well your client performed on profit projections, ask yourself: how did they rank against their competition?

Pitching 83

Pitching Product Launch Data Measurement 83

Beyond PR

JANUARY 9, 2018

Events can be utilized for more than gathering sales leads and meeting with clients. Product Launch . Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. . Campaign Launch.

Company 68

Company Trade Shows How To Product Launch 68

Shift Communications

JULY 15, 2015

Seven years into my PR career—after many pitches sent and stories placed, plans written and products launched—another transition was in store for me as I celebrated a promotion from senior account executive to account manager. come in handy when working so closely with media. It’s not about you. A wise woman (shout out Cathy Allen!)

Product Launch 60

Product Launch Newspapers Agency Journalism 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. There’s a very smart exercise to be done when floating an idea internally. We offer two strategies that seem to work better in producing solid ideas. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. There are so many benefits to meeting with people who work in the same industry as you at a different company.

Corporate 0

Corporate Agency System Meeting 0

Communications Conversations

JULY 19, 2018

But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. Smart folks who love social and have a knack for working across functions and connecting those dots internally for a more seamless and personal customer experience are extremely valuable. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Onclusive

JULY 27, 2023

For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. These tools eliminate the need for manual and time-consuming tasks, such as searching for the right journalists for press releases or coordinating collaboration across internal teams.

Tools 354

Tools Internal International Resources 354

Prohibition

JANUARY 14, 2022

A good plan is to meet quarterly to run through scenarios that might happen. Try not to be reactive during these meetings – put yourself in the position of an angry journalist or unhappy customer, and ask how you would react. Will you hold an external or internal press conference? This will prepare you for any eventuality.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

JULY 22, 2016

.” Those numbers are going to show up in your reports anyway, as all the major vendors still provide them (precisely because people still ask for them, hello Chicken, meet Egg). For example, say you have a product launch coming up. Set up a system to track your internal activity. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Luciana Lima , Head of PR, Reserve Parks.

Marketing 198

Marketing Content Marketing Data Social Media 198

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Internal communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA).

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

PR 20/20

MAY 24, 2018

According to iMedia , the average marketer spends the majority of their time on planning tasks, whether that be scheduling or attending meetings, reading and responding to emails or managing relationships. First things first on your road to pre-hackathon prep— assemble your team of internal allstars. If so, you’re not far off.

Marketing 40

Marketing Comparison Internal International 40

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145