International Meeting Pitching Product Launch 
ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.
Sword and the Script
JUNE 13, 2023
When you pitch a story, you need to be credible too. Make it clear who or what you are pitching. Draw a correlation between your pitch and their prior coverage. Simple advice for PR pitches from journalists Reporters get a lot of pitches. The results found 61% of journalists get 100 pitches a week or more.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. To support the ongoing operation of a PR program, a company needs an internal manager, C-level insights and participation, and a roadmap for a 12-month period. They don’t respond to me-too pitches.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. But, more often than not, internal data doesn’t work for B2B PR. Don’t make research a sales pitch.
ImPRessions - Crenshaw Communications
JUNE 13, 2017
But by the next meeting, the cast of characters has changed without notice. Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The “bait and switch.”
ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? When does the team put out a press release?
Shift Communications
AUGUST 17, 2018
The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Competitor earnings are an important area to examine even if your client didn’t meet analyst estimates this quarter.
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