Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. As an intern, I didn’t think I would have this opportunity, but during the presentation, I had a speaking role and took part in the conversation between Hoffman and the potential new client. Hoffman hosts weekly get-togethers with the whole team, frequent 1:1 check-ins and a weekly intern cohort meeting.

Storytelling 69

Storytelling Internal International Instagram 69

The Hoffman Agency

MARCH 23, 2021

Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy. Everyone at the agency took extra steps to host regular check-ins to make sure I was connecting well with the teams and other interns.

Storytelling 69

Storytelling Crisis Management Internal International 69

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 47% said “in-person company/team meetings.”. Internal comms demand more focus. “62%

Survey 82

Survey Corporate Communications Financial 82

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. Getting to know my teams despite the technology barriers that the pandemic created was my favorite part of the internship experience. Despite not being in an office every day, I feel closer to my teams now than when I had my first Zoom meeting with them in October.

Exercises 69

Exercises Pitching Storytelling Internal 69

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Storytelling success stories. How did they meet? What We Talked About on Growing Social New. New additions to the new rules of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

The Hoffman Agency

AUGUST 10, 2023

The Hoffman Agency is all about the crossroads of storytelling and innovative tech. After several emails back and forth, Lou quickly set up times for me to meet with him and the team at the agency. However, I look forward to learning more about the technology that will help shape the future of business, learning and entertainment.

Case Study 36

Case Study Storytelling Television Energy 36

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. The first being, I love storytelling. Storytelling is how we communicate, it’s in our everyday lives, and we create a human connection with storytelling. I am also thrilled to be meeting new people while learning about technology PR with mentors. An opportunity presented itself.

Storytelling 50

Storytelling Exercises Internal International 50

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. Or you meet an influential person whom you can tap later to speak on behalf of your business model or brand. But does a startup business always need to hire a PR agency? The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

SEPTEMBER 1, 2020

By Kyra Hanson, Intern. I imagined the lack of parking spots, getting coffee at the same shop every morning, attending staff meetings in conference rooms and having countless random conversations with my coworkers. Therefore, authentic and dynamic storytelling is the best approach.

Pitching 36

Pitching Internal International Meeting 36

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Konnect Agency

FEBRUARY 16, 2021

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. When I say that to a professional audience, they might respond, “Well, yeah, but I’m writing about a technology solution.” I also have an accountability partner [for my work] who I meet with every week. First, it’s real and honest, and sometimes raw.

Writing 103

Writing Conference Internal International 103

Bianchi Biz Blog

MARCH 11, 2024

As an anchor I anchor two shows daily, covering national and international headlines, breaking news, business and health. I’m excited to see where we grow with technology across the board and how electrifying America will continue to take shape. I have a true passion for digital storytelling across all platforms and mediums.

Automotive 92

Automotive Meeting Report Journalism 92

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. Flash back to the critical internal meeting where pros and cons of switching systems was heavily debated. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

Beyond PR

APRIL 7, 2016

To alleviate any last-minute worries, check out our international distribution checklist, then keep reading for an in-depth breakdown of each tip. Moreover, which types of audience will be instrumental in meeting your goal? This might seem obvious, but translations are crucial to international success. But don’t stop there.

Local 40

Local Internal International Energy 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. Regular dissemination of good communication, meeting and texting practices is also necessary.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Digital and visual storytelling. So now you get not one, not two, but THREE chat recaps below. measurePR March 2018. – Some basic html knowledge.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

The Hoffman Agency

FEBRUARY 1, 2021

I once had a client stand up in a meeting, bang on the table, and bellow, “ For Christ’s sake — how difficult is it to get in The Times? ” Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

Ishmael's Corner

JUNE 8, 2015

Surrounded by crystal waters, a sea of yachts and the lingering aroma of freshly baked bread, I never anticipated entering an intellectual coliseum during my time at the International Cannes Film Festival in France. Every day I had the opportunity to meet aspiring filmmakers and marketers from all around the world in the Marché du Film.

Communications 60

Communications Film Guidelines Pitching 60

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts.

Publicity 40

Publicity Ethics Creativity Travel 40

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Visual Storyteller.

Marketing 43

Marketing Mobile Engineering Technology 43

Landis PR

JANUARY 3, 2022

And the tools that Uwe mention will be driven more by advanced AI and linguistic technology to support a higher quality of reporting, basic translation and media monitoring among other things – as well as fact-checking technology to help fight fake news. Leeza Hoyt, President, The Hoyt Organization , greater Los Angeles, California.

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. A basic understanding of coding helps marketers understand how technology can assist in any campaign. The Visual Storyteller.

Marketing 40

Marketing Mobile Engineering Technology 40

Stuart Bruce

FEBRUARY 11, 2016

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. in a Google Cardboard v2.0

Publicity 60

Publicity How To Crisis Communications Crisis 60

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

Tools 69

Tools Insurance Insurance Handbook 69

Polaris

DECEMBER 4, 2014

Shawn Achor is funny—laugh-out-loud funny—and a great storyteller to boot. Amy Lockwood is a former marketer who now works in international development. In her TED Talk, Cuddy shares a powerful method for boosting your confidence just before an important presentation, job interview or business meeting. Find TED here.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 15, 2020

Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Podcasts are great for the delivery of credible information and analysis, and storytelling. But we’ll get there.”. Is your website up to date?

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication aims to meet these needs. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages.

Ethics 52

Ethics Communications Print Television 52