Remove inspiring-communications-what-you-make-is-not-what-you-do
article thumbnail

Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Inspiring communications focuses people on the real value in your products or services. Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did.

article thumbnail

13 Leadership Lessons for PR Pros (Taylor’s Version)

PRSay

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We find inspiration in life, work and relationships.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” I never said this at the time, but now I can admit: I don’t really know what that means. But I do know something about interviewing experts, which is often the basis for B2B comms writing.

article thumbnail

How Ukraine Is Winning The PR War

ImPRessions - Crenshaw Communications

Less than a week into Russia’s invasion of Ukraine, Zelensky is a wartime president, and one who is deftly using his performance and communications skills to inspire not only his own people, but the Western world. That may be a fair description of Zelensky’s improbable rise. As the U.S. Here’s how. Be authentic.

Video 368
article thumbnail

How to build brand reputation in an era of greenwashing backlash:?part one

Onclusive

So, effectively communicating your brand’s environmental sustainability strategy will be an essential part of your role for the foreseeable future, if not forever!   Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. You need to be your company’s harshest critic.

article thumbnail

9 Strategies for Building a Winning Professional Brand

PRSay

Call it a professional brand strategy if you will. A brand is not what the owner of the brand says it is. When you interact with it — or associate it with past interactions you’ve had with it — you ultimately determine the brand. You knew goal setting was going to be the first step, right? Do your SWOT.

article thumbnail

What Thought Leaders Have In Common

ImPRessions - Crenshaw Communications

” Now, good executive content is a very useful component of a B2B PR program, but that doesn’t necessarily make the author a thought leader. So, what’s magical about thought leadership? So, what separates mere experts from thought leaders? That describes the present time, of course. How does that happen?