Contently - Strategy

NOVEMBER 3, 2021

I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Do I need to parse the fine print of a scientific study every time I cite a statistic?

Content Marketing 144

Content Marketing Marketing Viral Study 144

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 79

Meeting Automotive Media Newspapers 79

Reputation Antistress by Sergii Bidenko

MARCH 25, 2024

Why companies need reviews How do reviews that “stick” to your social media accounts, Google Business Cards, catalogues, and service apps affect the business? A print shop changed a paper supplier. However, your response to an insult in business should be handled differently than you might want to in your daily life.

Reputation 52

Reputation Print Google System 52

Cision

JULY 19, 2017

Do they prefer online media or print? Are they reading mostly blogs, or do they get their info via social media? A good place to start is Cision’s free 2017 Holiday Gift Guide Pitch Kit , which outlines important bloggers and editors for major media outlets in the U.S., Write a standout pitch.

Pitching 235

Pitching Print Creativity Blogging 235

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

OCTOBER 26, 2015

Here are some of Cision PR Edition’s major feature upgrades and how they can help you drive success with your influencer marketing campaigns: Gorkana’s Premium Profiles & Media Updates: Working with out-of-date contact information won’t help your engagement strategy.

Print 120

Print Software Mobile Writing 120

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week.

Digital PR 76

Digital PR Print Construction Television 76

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. In this digital age, you’ll also want to take advantage of social media platforms to announce and spread stories to all of your audiences. Will you set up a digital newsroom to host everything or mail out a printed newsletter?

Journalism 120

Journalism Strategy Brand Branding 120

Ethical Voices

JANUARY 30, 2023

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. You can’t control what story they’re going to write, but you can control what you give them, for better or worse. It’s opinions on social media all day long, 24/7.

Ethics 90

Ethics Journalism Radio Television 90

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

SEPTEMBER 13, 2017

If you’ve done your job recording detailed information on your customers through your customer relationship management platform, you should be able to glean data on what they care about, what they’re looking for, and the channels they prefer to receive marketing messages through. Informative? Social media profiles and content.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 156

Media Relations Media Print Software 156

Cision

SEPTEMBER 29, 2016

Unfortunately, however, the misfire was one in a litany of recent missives based on bad information—a debacle that ultimately prompted me to blacklist dozens of individuals and agencies. Location is only one piece of information PR professionals should research before sending ideas to a freelancer.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. As always, click any image for higher resolution. >>>

Survey 98

Survey Industry Leadership Study 98

wiredPRworks

SEPTEMBER 11, 2021

September 11 Memorial Information. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. The writing is brilliant. Twenty years later, we have social media channels that reach everyone immediately. 9/11 Memorial Site.

Communications 105

Communications Community Crisis Film 105

Cision

JULY 11, 2017

Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. Do you need to track social media mentions, online influencers, and hashtags? Do you have an ongoing social media campaign?

How To 265

How To Media Software Agriculture 265

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. In the PR business for over 25 years, Bill Stoller helps his clients get their voices heard on social media. Follow her for links to informative articles and Q&A sessions details. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

PR Insiders

APRIL 13, 2021

I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage. I know how valuable PR can be for building your brand, so it’s important to be an informed shopper. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Stephen Waddington

FEBRUARY 12, 2021

An area in which we excel as specialists is being able to target a wide range of media with our stories. Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR Fuel

NOVEMBER 20, 2020

Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising. These forms of media tend to have a wide reach because their content is appropriate not only for their website or printed media but for social media, too. Bring It Home.

Radio 62

Radio Print Writing Consumer 62

PR Fuel

DECEMBER 21, 2021

They go on to add that press releases are their most trustworthy source when it comes to brand-related information. It’s a document provided by a company to give information about their business to the media. It contains information such as special offers, new products, or events that are going to take place in the near future.

Engineering 52

Engineering Writing Web Google 52

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Indeed, having a thorough understanding of the potential benefits can help to inform the goals for community engagement. If you’re uncertain about what goals can inform your consumer engagement and event marketing strategy, asking some questions about the brand can help narrow this down.

Community 92

Community How To Marketing Data 92

Cision

SEPTEMBER 30, 2016

Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. I also write for Liquor.com. What kind of information do you like to receive? I like to receive information of national and global interest in the food, drink and travel spaces.

Pitching 120

Pitching Travel Trends Print 120

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. More emphasis on social media.

Communications 126

Communications Crisis Internal International 126

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Or you may decide that media relations is precisely what you need. PR people don't whisper into the ears of journalists about what to write.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. What’s your way in?

B2B 120

B2B Customer Service Software Technology 120

Flack's Revenge

AUGUST 9, 2016

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Since then it is a new game, as more people are discovering and consuming news through social media.

Viral 120

Viral Data Web Trends 120

5W PR

FEBRUARY 22, 2023

For example, always include details such as dates, locations, and contact information. Always create press releases in the form of an authentic news story rather than writing it like an ad. The media is saturated with press releases, so it can be difficult to get yours noticed.

Strategy 88

Strategy Product Launch Brand Branding 88

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. We want to present people with the best information. So I told the media, “It’s closed indefinitely.” Do you also manage social media for the park? We have a social media team.

Public Affairs 99

Public Affairs Hotels Publicity Interviews 99

ReimaginePR

JULY 11, 2016

After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. Content marketing includes everything you say in person, print, online and in video. Social media posts. YouTube/Vimeo videos.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

wiredPRworks

SEPTEMBER 11, 2021

September 11 Memorial Information. Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. The writing is brilliant. Twenty years later, we have social media channels that reach everyone immediately. 9/11 Memorial Site.

Communications 81

Communications Community Crisis Film 81

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. Host: Very dynamic, lots of information everywhere. But we have a market.

Leadership 59

Leadership Social Media Creativity Ethics 59

Cision

MARCH 22, 2016

When you start to become blasé and complacent about your writing, that’s when you stop doing such a good job. I don’t write a story just for the sake of writing it – there has to be something our readers can learn or gain from reading the piece. My favorite social media platform is….

Newspapers 120

Newspapers Pitching Interviews Writing 120

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable.

Trends 61

Trends Viral Analysis Crisis 61

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. This is certainly not the case today. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150