Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Free for three searches per day. $9/mo

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers. The tool has features that help with every step of the blog outreach process, from prospecting to emailing to reporting. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 15, 2024

Is the person writing someone with experience in the topic? They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis? But your time is better spent writing better content. Building and Pitching New Content New, fresh content is one of the best ways to get quality links.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? For example, here is a search around “link building report”, which is something that is of interest in our industry.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? For example, here is a search around “link building report”, which is something that is of interest in our industry.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and. 18% of reporters say they get their news from Twitter – that’s about one in five.

B2B 118

B2B Marketing Survey Software 118

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Avoids the 24-hour news cycle: These are also evergreen posts.

Survey 91

Survey How To Reddit Pitching 91

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Sword and the Script

JANUARY 14, 2017

That’s my take both before and after reading the survey research reviewed by the Bulldog Reporter. The Bulldog Reporter article links to a registration page to download the complete report. 2) Best to Pitch in the Morning says Reporter Survey. Don’t miss these posts: How PR can Put the Search Back in SEO [UML].

B2B 60

B2B Pitching Survey Study 60

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 71

Tools SEO Analysis Google 71

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases should be written in proper AP style (like journalists write). No ‘spray-and-pray’ allowed

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. If your report found something that challenges the status quo in your industry, that is a newsworthy takeaway.

Examples 62

Examples Product Launch Data Report 62

Cision

JANUARY 18, 2018

Infographics, reports and research are ideal because they provide real value to anyone writing content on the subject you’re an expert in. From there, create different types of content: a quick-read infographic with the data highlights, as well as a more in-depth report. Create Highly Shareable Content.

Strategy 276

Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. Have an engaging pitch. The art of writing a pitch is one thing, but having the journalist actually engage with the pitch is a different beast.

Pitching 140

Pitching B2B Infographics Study 140

Buzzstream

DECEMBER 5, 2023

Should I pitch to everyone in my database? While some people may tell you something like, “Pitch Everyone! I’ve yet to see a busy blogger say, “Well, I’ve never done anything like this before and this isn’t really what I write about, but I’ll cover this!”

Infographics 62

Infographics Pitching Writing Blogging 62

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. But if your pitch sounds exactly like every other brand’s, it will get ignored. So how can you make your pitch stand out? It’s time to make a change to your pitching style! All brands want media coverage.

Media 120

Media Pitching Trade Shows Infographics 120

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. We show what they cover, what they write about and what they care about. Help Reporters Tell the Story.

Media 149

Media Pitching Data Technology 149

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. Many of these cover the basics, for example: do your research, know the reporter’s audience, and pitch a story, not a product. There’s probably a good reason for that.

Pitching 60

Pitching Infographics SEO Creativity 60

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Prophet says it analyzes millions of stories from thousands of reporters to produce the probability of a journalist covering your story. Automated coverage book. Content picks.

Software 94

Software Banking Technology Data 94

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. This helps the reporter to follow up if necessary. Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. Your press release is not a sales pitch.

Writing 72

Writing Product Launch Infographics Pitching 72

Solo PR Pro

OCTOBER 18, 2022

Laura Frnka Davis (LFD): As a solo PR professional, I offer writing services of all sorts: annual reports, internal communications, press releases, blogs, newsletter articles, and executive communications. It used to be you could pitch a story to virtually any type of outlet and if it was a good story, land a placement.

Media Relations 97

Media Relations Media Social Media Internal 97

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. People often make the mistake of confusing a pitch or marketing copy for a press release. Today, press releases have the same goal. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. Cision’s 2016 State of the Media Report, to be released Tuesday, found that the majority of journalists (93 percent) prefer to be contacted via email. Want to make the most of hosting industry events? Brainstorm and Plan.

Conference 120

Conference How To Infographics Leadership 120

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Then, build questions around it that would make good fodder for reporters. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Write questions clearly and consistently, so all respondents will interpret them the same way. That is only the beginning.

Survey 120

Survey How To Construction Data 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. In terms of preparing pitches, there’s a fine balance between ensuring the client is credited in coverage and making the email too brand-centric.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JULY 30, 2015

If a reporter calls on deadline, never jump right into the interview. With a last-minute interview, you don’t have time to do a full assessment of the media opportunity, outlet and reporter like you would in normal circumstances. But, at a minimum, skim the reporter’s last three articles and twitter feed from the last week or so.

Interviews 120

Interviews How To Media Infographics 120

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. Style guide and pitch guide. Along with the style guide, you should also send your freelancers a pitch or brief guide, which can live as a PDF, Powerpoint deck, or Google doc. Gather a portfolio of past success.

Company 111

Company Pitching System Interviews 111

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. When I was little, I always wanted to write for People magazine. Finish this sentence: If I am not reporting, I am… . What advice do you have for PR people who want to pitch you? . What elements or characteristics do you look for in a story? .

Meeting 69

Meeting Media B2B Transportation 69

PR Fuel

MARCH 17, 2020

Depending on your business, this might mean writing in-depth articles that show you’re an authority in your niche. It might mean providing quick tips in a video or on an infographic. PR Tips How To Pitch to a Publication. In the following public relations pitch example, note that the email is only a few sentences long.

Publicity 67

Publicity Small Business Advertising Advertising 67

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch bloggers. Pitch reporters. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Content Distribution.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Write web content. Infographics. Pitch bloggers. Pitch reporters. That means you have to be able to use analytics or your website, newsroom, blog and the various online platforms you use for content. Digital news releases. Blog Posts. Original images. Photography – smartphone and DSLR. Content Distribution.

Digital PR 100

Digital PR Analytics SEO Measurement 100