Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Facebook Inc. And again.”.

Analytics 60

Analytics Data Report Measurement 60

Konnect Agency

JUNE 8, 2022

If a user types “Web Development Agency” or any phrase for that matter, into Google, 75% of them won’t even click to the second page of search results. Through the use of interactive elements, infographics, and imagery— show the consumer who you are and what you do rather than telling them. Analyzing Your Refresh.

Brand 52

Brand Branding Mobile Analysis 52

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. What impact does this have on communication professionals?

Trends 120

Trends Mobile Media Print 120

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

Use the SMART formula for your goals (Specific, Measurable, Attainable, Relevant and Time-bound). Write web content. Infographics. Measurement. One of the big advantages of Digital PR is that we can measure pretty much every action we take. Here’s what you need to know: How to set a measurable goal.

Digital PR 100

Digital PR Analytics SEO Measurement 100

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Cision

MAY 29, 2017

Moreover, about 20 percent millennials are no longer using their desktop to access the Web. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. According to Statista, the number of smartphone users across the world has increased from 1.5 billion in 2014 to 2.17

How To 129

How To Content Marketing Engineering Advertising 129

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand.

How To 176

How To Media Guidelines Pitching 176

Newsfile

JANUARY 24, 2024

Tracking mentions and analyzing performance, measuring your outcomes more precisely, adjusting strategies on the go, and making informed decisions all help foster stronger relationships and cater to a chosen audience 1. In contrast, ChatGPT offers conversational, personalized responses and creates original content just for you.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Bad Pitch Blog

SEPTEMBER 2, 2014

And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. 3) Measure Success: Out of respect, I should just put a picture of Katie Paine here and call it a day. 3) Measure Success: Out of respect, I should just put a picture of Katie Paine here and call it a day.

Data 96

Data Privacy Infographics Measurement 96

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s where Pixlr comes in.

Tools 71

Tools Blogging Pitching Google 71

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. I love infographics. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

JANUARY 5, 2017

Infographics. Document and prepare for distribution across your brand’s key channels, which should at the very least include: Web. Here are some ideas for multimedia based content that you can infuse into your press release in order to garner more eyeballs: Photos. Paid Media.

Case Study 55

Case Study Study B2C Infographics 55

Buzzstream

DECEMBER 28, 2023

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. Moz – Measuring Site Authority Moz’s Domain Authority (DA) is a widely used industry metric built to help SEOs understand a site’s ability to rank. That’s where Pixlr comes in.

Tools 62

Tools Blogging Pitching Google 62

Sword and the Script

MAY 20, 2017

For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Talk to Us!

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 7 Measurement. . #1 Visualisation in communication. But only 4.6% 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

OCTOBER 16, 2017

The data from the report was broken out into an infographic that shows the top three things that journalists want to see from PR pros: Research and understand the media outlet you are pitching to. Finally, data should be used to measure what worked for any given campaign. Tailor the pitch to suit the influencers’ beat/coverage.

Media 149

Media Pitching Data Technology 149

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content.

Web 77

Web Pinterest Creativity Print 77

Presspage

AUGUST 15, 2017

the importance of measurability. To read more about the rise of big data, read our article on ‘Online data and PR ’ Video The emergence of Web 2.0 We still won’t see an email load as a web page does: it doesn’t play video or show interactives. These trends included: the importance of influencers.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 22, 2020

The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Source: PR Measurement ). Proving the value of PR. SimilarWeb) (48%).

Survey 178

Survey Marketing B2B Study 178

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Web traffic originating from media coverage outperforms other sources. Web traffic originating from media coverage outperforms other sources. Read more: What is PR? Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

JUNE 11, 2019

Recently, I’ve had several consulting conversations about gated content while I too have a strong view, I decided to keep an open mind and go canvas the web looking for solid arguments for and against gated content. I like to see things like case studies and infographics freely accessible. The Case Supporting Gated Content.

B2B 122

B2B Mobile Content Marketing SEO 122

ISEBOX

MARCH 3, 2016

These pieces would be the multimedia components of your press release, such as short videos, images and infographics – and the accompanying text. Cobblestones are the related content that incorporates data and stories from the cornerstone efforts. Multimedia content that’s more “snackable” for those you’re trying to reach.

eBook 70

eBook Viral Conference Content Marketing 70

Stern + Associates

AUGUST 13, 2014

Develop a supporting video or other multimedia tool, such as a chart or infographic, that helps further explain the ideas and/or provides extra, valued-added information. Can Thought Leadership Be Measured? In fact, measuring thought leadership is a little like those “George Washington Slept Here” signs that dot the eastern states.

Leadership 81

Leadership Reputation Measurement Video 81

MaccaPR

AUGUST 20, 2014

Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property. Encourage more prospects to download content such as a white paper, e-book or infographic. Social Media Measurement' Encourage more social shares to amplify your content among new audiences.

Social Media 97

Social Media Media YouTube Facebook 97

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Asana streamlines communications through a web and mobile app that eliminates the clutter. Parts 2 and 3 will cover automating analytics and aspects of entire campaigns. Asana : Avoid the dreaded, never-ending email thread.

Publicity 70

Publicity Enterprise Analytics Tools 70

MaccaPR

JANUARY 21, 2016

In today’s hyper-digitalized marketing world, consumer brands must take a hard look at how they distribute content - infographics, e-books, videos, recipes and more - online. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets.

Consumer 48

Consumer Infographics SEO Blogging 48

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Additional Findings from the JOTW Survey. I believe social media is mostly a paid channel.

Survey 72

Survey Trends Communications Storytelling 72