Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML].

Marketing 78

Marketing Publicity Survey Study 78

Shift Communications

DECEMBER 18, 2014

For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: Free for 25 monthly searches, $34/mo starter tier Alternatives: ContactOut combines LinkedIn and a web crawler to find email addresses.

Digital PR 62

Digital PR Tools Google Pitching 62

Bad Pitch Blog

SEPTEMBER 2, 2014

Early in my career, I''d declare I''m part of the creative class, in part, because of my dislike for math. And you may love or hate infographics at this point, but they remind us how data can fuel very visual content. 3) Measure Success: Out of respect, I should just put a picture of Katie Paine here and call it a day.

Data 96

Data Privacy Infographics Measurement 96

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success. Is your agency bringing creative thinking to the table? Talk to Us!

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Waxing UnLyrical

MARCH 26, 2014

Creative web content is all the rage in the marketing world. The beginner section consists of the most tools, as that will be the foundation for more advanced web graphics. Before we get our hands dirty in digital paint… Let’s look at some of the basic terms you’ll hear when it comes to creative web content.

Web 77

Web Pinterest Creativity Print 77

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 7 Measurement. . #1 Visualisation in communication. But only 4.6% 3 Shift to social.

Communications 115

Communications Publicity Survey Newspapers 115

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results. Infographics. I love infographics. I love infographics. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Click To Tweet. Additional Findings from the JOTW Survey. I believe social media is mostly a paid channel.

Survey 74

Survey Trends Communications Storytelling 74

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. The upgrade to Advanced Project Management is $10, and the Full In-House version for creative teams is $15. Asana streamlines communications through a web and mobile app that eliminates the clutter.

Publicity 70

Publicity Enterprise Analytics Tools 70

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? Huge expectation that digital budgets will grow over the next 12 months. Digital PR training. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Piktochart : PIktochart is an online infographics tool. Image: Kevin Bhagat via Unsplash, Creative Commons CC0. Guest Post by Laura Petrolino.

Nonprofit 76

Nonprofit Tools Marketing Skype 76

Buzzstream

FEBRUARY 15, 2024

Above Average Page Authority or URL Rating Page Authority (PA) is Moz’s measure of a page’s ability to rank based on several factors, and URL Rating (UR) is Ahref’s based again on the strength of the backlink profile. Maps, “re-imagined as” concepts, and traditional infographics all fall under that shareable graphic bucket.

How To 71

How To SEO Google Examples 71

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. Here’s how the top five answers stacked up: 56% said web traffic/web analytics; 51% said impressions / estimated site traffic (i.e. PR measurement.

B2B 122

B2B Marketing Survey Software 122

PR Fuel

MARCH 17, 2020

It might mean providing quick tips in a video or on an infographic. SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget.

Publicity 63

Publicity Small Business Advertising Advertising 63