The Hoyt Organization

NOVEMBER 16, 2023

The social media landscape is ever-changing. Nowadays, people are always online, with Gen Z taking up a significant percentage of social media users. Not to mention, new interaction trends and platforms have come up. This has made creating social media content more complex and nuanced. Think about it.

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Social Media Media Instagram Infographics 52

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. It’s a long game!

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Content Marketing Tools Strategy Marketing 62

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. This was true for both the one-year and five-year trends. This was true for both the one-year and five-year trends.

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Infographics Data Case Study Content Marketing 70

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. Social Media Strategies. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels.

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Creativity Strategy Marketing Infographics 88

Onclusive

MARCH 21, 2018

In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. Was it a function of PR?

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Storytelling Media Infographics Advertising 281

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. By understanding and staying up to date on the state of the media, communication professionals will improve not only their relationships with journalists and media professionals, but also their relationships with their audience.

Trends 120

Trends Mobile Media Infographics 120

5W PR

OCTOBER 9, 2017

By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Nearly 80% of social media is now consumed on mobile devices.

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Social Media Media Mobile Pinterest 112

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. But you get my drift.

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Social Media Media Airlines Video 120

Presspage

JANUARY 23, 2024

Storytelling helps to differentiate the company from the competition in a crowded market. Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal.

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Communications Infographics Financial Storytelling 78

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

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Social Media Media Infographics Community 113

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

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Infographics Financial Video Leadership 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

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Infographics Brand Branding Video 72

Critical Mention

MARCH 22, 2019

A content distribution plan is a map that guides marketers in promoting content. It erases randomness and provides marketers the ability to create a calendar that is both adaptable to rapid changes in their industry but also mindful of significant events throughout the year. Timing is everything. Incorporate visual elements.

Social Media 62

Social Media eBook Infographics Media 62

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics.

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Infographics Case Study Content Marketing Video 235

Sword and the Script

MAY 19, 2015

It seems every few years I hear this but the retro-trend never actually see it materialize. Mass media, the web, social media were all destined to change customer service. The Social Times recently published an infographic by a UK-based software company called SDL. Voice of Customer.

Infographics 60

Infographics Customer Service Exercises Software 60

ISEBOX

JANUARY 12, 2017

So, all you need to do is go to the 4-5 most-used social media platforms, find all Top 20 Big Pharma profiles, review every single piece of content they posted for the last few months – then analyze the responses, comments, interactions, and other indications of engagement for each post.

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Social Media Pharmaceuticals Company Media 70

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. We have some tips and tricks on how to boost your social media engagement. But not to fear! Visuals are everything.

Social Media 61

Social Media Media Infographics Financial 61

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1.

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Media Radio Print Newspapers 103

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. infographics, 39.3% social media posts. Access your copy here. Note: all graphics via the report. images, 44.6%

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Report Trends Media Infographics 52

5W PR

DECEMBER 23, 2022

Additionally, shoppable content can be used by the brand directly, as well as in their influencer marketing – where influencers can tag products with links to shop or stickers to purchase directly. Tapping into trends. The post Creating Effective Content on Instagram appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Instagram Infographics Trends Software 78

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Amplify Media Mentions.

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Strategy How To Media Infographics 276

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

SEPTEMBER 7, 2016

The social media tools that are hot today may not have even existed a year ago. Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic.

Resources 120

Resources Marketing Small Business eBook 120

Cision

MAY 2, 2015

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. It’s more than an inbound marketing tool.

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Content Marketing Marketing Infographics Storytelling 120

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The Data Story on the Hottest PR Trends.

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Survey Trends Communications Storytelling 74

Critical Mention

JUNE 4, 2019

Video marketing has become the frontrunner of online content. Despite these facts, video marketing is frequently an afterthought, but we believe its value should be at the forefront of your content marketing plan. In the past couple of years, a multitude of video marketing programs have popped up in the market.

Video 60

Video Marketing YouTube Infographics 60

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. You also have to consider how social touches other aspects of your multichannel marketing plan.

Social Media 40

Social Media Marketing Media Nonprofit 40

Newsfile

NOVEMBER 14, 2023

As well, encourage social media engagement by creating shareable moments , just like the first red cup of the season. Additionally, you can Use social media to expand your message or integrate multimedia elements , like promotional videos, to further enhance your engagement and reach. Our #BlackFriday deals are here!

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Examples Energy Retail Product Launch 116

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more. Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR.

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Viral Digital PR Storytelling Reputation 78

wiredPRworks

APRIL 20, 2021

For answers, dive into Cision’s 2021 Global State of the Media Report, “The Go-To Source for Becoming Journalists’Go-To Source.” Cision named this blog to its top 50 PR and top 50 Marketing and PR blogs. infographics, 39.3% social media posts. Access your copy here. Note: all graphics via the report. images, 44.6%

Report 40

Report Trends Media Infographics 40

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

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Examples eBook Infographics Analytics 52

Bad Pitch Blog

OCTOBER 14, 2012

As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. So the following presentation looks at the trends impacting our industry and how to capitalize on them. It covered a lot of content in a short period of time, but my goal was to prove out a premise. But it sure beats extinction.

Media Relations 69

Media Relations Trends Media Infographics 69

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40